Driving Value Through Machine Data

Telematics data is readily becoming common place thanks to smart edge devices in ag equipment. Many groups have begun storing and quantifying this data set with the hopes of better understanding the machine. However, the value of that data has yet to be realized.

Driving value must be at the core of data collection. Many groups that are gathering the machine data are struggling at the depth and size of the data sets and have simply stored it with hopes of looking at it in the future.

Uptake at its core focuses on driving value through the analysis of machine data. Inside the CAN-bus is a wealth of information pertaining to the machines current and historical behavior. A prime example of how data creates value is Carfax in the automotive industry. Carfax describes the vehicle’s history and it is very useful in car buying decisions. CAN-bus data could provide yet more comprehensive machine history in the ag industry.

Besides understanding what conditions the machine operated or how it was maintained, it is important to keep the machine running and prevent unplanned failures during critical times. The tweet below sums up the frustration and annoyance that can occur when this doesn’t happen.

Giving those hours back to growers is paramount since time is money. The many sensors placed on the machine provide a comprehensive view of equipment health and the data needed to predict failures before they happen. Imagine a day where you receive an alert and before you have time to pick up the phone your retailer has the part on order or in stock and calls to find out what time is best to perform the repair.

Construction has already begun realizing the benefits of IoT enable by telematics data. Uptake has been a key driver in that endeavor with its construction partner. The potential for better service delivery, warranties, and ease of service needs to be brought to the ag retailer market, as well as the grower. Streamlining reporting and automation will only improve relationships that equipment dealers have with their growers.

In the end, predictive maintenance, operator and machine scorecards, full vehicle history, retailer maintenance and warranty programs are changing the ag machinery market and driving value back to growers worldwide.

Email tim.marquis@uptake.com to be added to our contact list for a webinar we’ll be hosting regarding what Uptake is working on for the ag retailer market. We’ll be sharing details and RSVP information in the next month.

Leave a Reply

Data Management Stories
Field
Data ManagementThe Climate Corp., Deveron Form Drone Analytics Partnership
November 16, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced a partnership with Deveron UAS Corp., that will deliver farmers Read More
Soybean-Field-Photo-Barbara-Eckstein
Data ManagementWeather Forecasting: How Does It Work, and How Reliable Is It?
November 14, 2017
Do you ever wonder exactly how the weather forecast is made? And how good are they, really? In last month’s Read More
Data ManagementAgGateway Grain Transfer Proof of Concept Shows Promise
November 10, 2017
We talk about closed-loop systems quite a bit in modern production agriculture. Having a closed-loop, or completely self-contained, system is Read More
Spray Drift
Business ManagementProtecting Your Business with Ag Data: What Dicamba Can Teach Us (Guest Column)
November 9, 2017
All over the country, in ag communities large and small, farmers are reporting crop damage, neighbors are fighting, lawsuits and Read More
Trending Articles
Blue River Tech See and Spray prototype in CA
Business ManagementIs the Agtech Startup Boom Over?
November 13, 2017
In the past few months there has been a flurry of acquisitions of agtech startups by major players in the Read More
Spray Drift
Business ManagementProtecting Your Business with Ag Data: What Dicamba Can Teach Us (Guest Column)
November 9, 2017
All over the country, in ag communities large and small, farmers are reporting crop damage, neighbors are fighting, lawsuits and Read More
Kokoda-Trek2
Australia/New ZealandPrecision Agriculture in Papua New Guinea
November 2, 2017
I recently spent two weeks in the Central Highlands area of Papua New Guinea (PNG) on the Kokoda Track. The Read More
Robotic-Field-Scanner
Specialty CropsOpinion: Agriculture’s Big Data is Coming to You
October 20, 2017
If you think your world is changing at a dizzying pace, you ain’t seen nothin’ yet. That’s my takeaway from Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient Use Efficiency
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Latest News
DronesDrones Play Critical Role in Ohio Agricultural Research
November 17, 2017
The Springfield Beckley-Municipal Airport now has a new hangar for unmanned aircraft and precision agriculture, writes Allyson Brown on GovTech.com. Read More
Iowa-Farmer China
AsiaIowa Farm a Model for Modernizing China Agriculture
November 16, 2017
The buddy seat on Rick Kimberley’s combine-harvester is a fine vantage point from which to observe precision farming. The combine’s Read More
Field
Data ManagementThe Climate Corp., Deveron Form Drone Analytics Partner…
November 16, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced a partnership with Deveron UAS Corp., that will deliver farmers Read More
aggateway
Service ProvidersAgGateway Recognizes Leaders at 2017 Annual Conference
November 16, 2017
At its annual conference last week, AgGateway honored individuals and companies that are advancing electronic connectivity efforts in agriculture and Read More
corn field
UncategorizedTopcon Agriculture Prepares to Release Horizon 4.02
November 15, 2017
Topcon Agriculture has announced the addition of new functions including Auto Turn and Steer to Boundary applications in its upcoming Read More
Used Combine
Service ProvidersFinding New Precision Ag Opportunities in Older Equipme…
November 15, 2017
Whether to buy new or used equipment has been and continues to be an important topic for growers. When it Read More
John-Deere-Air-Carts
Systems ManagementJohn Deere 1910 Air Carts Can Now Be Retrofitted with S…
November 14, 2017
Intelligent Agricultural Solutions, LLC (Intelligent Ag), a leader in electronics innovations for modern farming, has released Engage Zone Control, the Read More
Climate FieldView Script Creator
EuropeThe Climate Corp. Expands Global Digital Agriculture Pl…
November 14, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced at Agritechnica, the world’s leading trade fair for agricultural machinery, Read More
Soybean-Field-Photo-Barbara-Eckstein
Data ManagementWeather Forecasting: How Does It Work, and How Reliable…
November 14, 2017
Do you ever wonder exactly how the weather forecast is made? And how good are they, really? In last month’s Read More
Topcon_TAP
Decision Support SoftwareTopcon Agriculture Introduces New Connected Agricultura…
November 13, 2017
Topcon Agriculture has introduced TAP, the Topcon Agriculture Platform, a cloud-based agricultural ecosystem designed to provide real-time monitoring and data Read More
Topcon A6
Systems ManagementTopcon Agriculture Adds ISOBUS Communication to Opus Co…
November 13, 2017
Topcon Agriculture has added industry-leading ISOBUS universal terminal and task controller functionality to the Opus A6 and A8 consoles. The Read More
Blue River Tech See and Spray prototype in CA
Business ManagementIs the Agtech Startup Boom Over?
November 13, 2017
In the past few months there has been a flurry of acquisitions of agtech startups by major players in the Read More
Data ManagementAgGateway Grain Transfer Proof of Concept Shows Promise
November 10, 2017
We talk about closed-loop systems quite a bit in modern production agriculture. Having a closed-loop, or completely self-contained, system is Read More
Spray Drift
Business ManagementProtecting Your Business with Ag Data: What Dicamba Can…
November 9, 2017
All over the country, in ag communities large and small, farmers are reporting crop damage, neighbors are fighting, lawsuits and Read More
Farmers Business Network, FBN Procurement
Industry NewsFarmers Business Network Details Updated FBN Direct Sho…
November 8, 2017
Farmer’s Business Network, Inc. is modernizing the way farmers shop with a new e-commerce platform designed and engineered exclusively for Read More
Excellence AwardsNominations Open For 2018 PrecisionAg Awards Of Excelle…
November 8, 2017
The PrecisionAg Award of Excellence program sheds light on some of the most important people and programs that have helped agriculture realize the full benefits of technology to improve agronomy, efficiency, and stewardship in crop production. Read More
Data ManagementDJI Announces FlightHub Drone Operations Management Pla…
November 7, 2017
DJI showcased new hardware and software advancements that make it easier for businesses across multiple industries to incorporate drones into Read More
Deere-Combine
Data ManagementTech’s Perspective: Closeout to #Harvest2017
November 7, 2017
As the harvest season comes to a close, a quick look at Twitter gives us some insights into how things Read More