Climate Corp. Details Intentions For IFS, Talks Solum At Commodity Classic

The Climate Corp. vice president of marketing Anthony Osborne addressing the media at the 2014 Commodity Classic in San Antonio, TX.
The Climate Corp. vice president of marketing Anthony Osborne addressing the media at the 2014 Commodity Classic in San Antonio, TX.

Fresh off what one can imagine was a whirlwind five months that saw The Climate Corp. picked up by global biotech giant Monsanto Co., and the recent Climate Corp. acquisition of soil analysis player Solum Inc., Climate Corp.’s Anthony Osborne, vice president of marketing, fielded questions about the new outfit’s intentions at the recently wrapped up 2014 Commodity Classic in San Antonio, TX.

Here are a few highlights from the press briefing:

Climate Corp. Will Be The Face Of Monsanto’s Precision Agronomy Efforts

Going forward, Osborne announced the intention to bring the Integrated Farming Systems (IFS) platform and the Precision Planting brand all under The Climate Corp. brand umbrella. “With that change we intend to create the industry-leading platform for hardware, for software and the use of data and science as tools (in agriculture),” he said.

Targeting Data

Having made the statement that Climate Corp. plans to be at “the forefront of the data revolution in agriculture,” Osborne outlined how the company views data. “First and foremost, we believe that the data a farmer creates belongs to them, and they should be free to manage that data in any way they see fit,” Osborne explained. “We also believe that data storage should be free of charge (to customers on our platform), and we’re also going to enable the free-flow of data across other platforms in our own tools, as well as other provider’s tools.”

Open Ag Data Alliance (OADA) Looking For Leadership

“We don’t feel like we should be leading it,” answered Osborne when asked to elaborate on the Jan. 31st announcement from Climate Corp. on the forming of the OADA. “So we’re going to seek to have someone else take a leadership role, and we hope to have an announcement on that in the coming weeks.

“We’re going to welcome all-comers: Grower groups, folks positioned in industry, commodity groups and anyone that has a stake in data being freely exchanged the right way, as well as privacy parameters around that data and the management of data.”

So what exactly is the OADA? From Climate Corp.’s Jan. 31, 2014 news release: “The Climate Corporation is forming an Open Agriculture Data Alliance (OADA) of providers and farmers to act as an independent body that will ensure that different platforms share common interoperability, common data formats, and security and privacy standards. Enabling different systems to work together will give farmers more control, and can ultimately help farmers optimize yield, improve conservation practices and improve the profitability of their operations.”

Solum Acquisition Brings Next Level Soil Analytics

“To us with Solum, it all starts with the soil, and accuracy, data quality and measurement in soil analytics,” said Osborne. “We would anticipate integrating that product into our service offerings at some point in time, although to be candid today we have not quite figured all of the details out. What we are excited about is we believe Solum has some really good, novel technology around quality of soil analysis and, in particular, nitrogen measurement.”

Retailers Still A Piece Of The Puzzle

“We’re looking to provide value for the grower – how is the most value created for the grower – and it’s our belief that more value is created by having the trusted adviser being involved in the process,” said Osborne when asked how the company plans to work with retailers. “Within Climate Basic and Climate Pro, there’s the ability (at the farmer’s control) to allow the retail agronomist access to all of the data, or a small segment of data.

“There’s also the ability for the retailer to be able to take pictures, scout fields and communicate with the grower,” he continued. “It’s our belief that the grower has trusted that retailer for a long time and they’re going to continue to need to take full advantage of that relationship. We’re not going to tell a farmer what to do on a Tuesday morning at 8:30, that’s not the aim. Our aim is to provide information in such a way that a grower and his advisor can make better decisions on their operation and that’s how I see it going forward.”

IFS To Be Seed Agnostic, Precision Planting Planter Agnostic

Pressed on whether IFS and Monsanto’s acquisition of Climate Corp and Solum are simply to get more seed recommendations for Monsanto genetics in front of growers, Osborne characterized the new venture as being “seed agnostic.”

“One of the reasons we split Climate Corp. off as a standalone entity and put our precision ag assets underneath it is because we feel these technologies have applications across all seed brands,” he said. “At Climate, though our parent company sells DeKalb and Asgrow seed, and we love DeKalb and Asgrow, many of our services will be valuable across all seed brands and I think, even though we own Precision Planting and that’s an important part of the delivery of FieldScripts, it would be our intent to make that technology available across a wide range of planters and paint colors.

“If we tried to do anything different, I think we would just be holding technology back from growers.”

Topics: ,

Leave a Reply

Data Management Stories
Young Corn Field
Data ManagementPurdue Online Tool to Help Farmers Make Precision Decisions, Keep Data Private
September 14, 2017
An innovative online tool developed by a Purdue University engineering professor will allow farmers to process data collected from their Read More
BASF Maglis grower retailer tablet
Data ManagementWhat Will Happen to My Data? Understanding Your Rights in Precision Agriculture
September 12, 2017
The use of precision agriculture-based decision making to determine fertilizer rates and hybrid types and planting rates is becoming more Read More
Data ManagementPrecision Farming: What’s Your Data Worth to You?
September 8, 2017
Today’s farm equipment today comes with more bells, whistles and blinking lights than Captain Nemo’s submarine, and most of those Read More
corn field
Data ManagementCan Artificial Intelligence Help Feed the World?
September 6, 2017
Editor’s note: Ryan Rakestraw from Monsanto Growth Ventures has teamed up with Amrit Acharya from Mckinsey to write the following Read More
Trending Articles
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
BASF Maglis grower retailer tablet
Data ManagementWhat Will Happen to My Data? Understanding Your Rights in Precision Agriculture
September 12, 2017
The use of precision agriculture-based decision making to determine fertilizer rates and hybrid types and planting rates is becoming more Read More
Robotics/Labor SaversBlue River, Deere Deal Will Accelerate Farm Robot Innovation
September 11, 2017
No, Blue River Co-founder and CEO Jorge Heraud has not been deposed — Gaddafi-style — by big, bad corporate overlord Read More
Farming at Sunset
Business ManagementAgtech Issues: The Shiny Object Syndrome
September 6, 2017
Do you remember those cartoons where someone lures someone else by placing a piece of candy, small amount of money, Read More
AgQuip overview
Australia/New ZealandAgQuip 2017 Displays New Ag Technology in Australia
August 28, 2017
The annual AgQuip field days took place in Gunnedah, NSW on August 22-24. Being the largest agricultural field days in Read More
Latest News
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Te…
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Kray Drone Application
DronesCrop Spraying Drone Manufacturer Kray Technologies Gets…
September 22, 2017
Chernovetskyi Investment Group (CIG) has reached an agreement on investment into Kray Technologies company, which manufactures Kray Protection industrial robotic Read More
Imagery/SensingPlanet Announces New Hi-Res Imagery Products
September 21, 2017
Since our acquisition of Terra Bella, and the SkySat constellation of seven satellites, we’ve been focused on making this high-resolution Read More
Systems ManagementBayer Dismisses Antitrust Concerns about Digital Farmin…
September 20, 2017
Bayer said it was unable to propose the sale of any digital farming assets to allay EU concerns about its Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
Robotics Specialty Crops
EventsPrecision in Specialty Crops Gains Momentum
September 20, 2017
When John Deere acquired Blue River Technologies (BRT) recently, BRT’s See & Spray technology received plenty of play. Yet many Read More
Decision Support SoftwareSyngenta Helps Lead Efforts for Farm Management Softwar…
September 19, 2017
Ag data from tractors, combines, planters, and other farm machinery present a huge opportunity for growers to manage their operations Read More
Petra-Andren-Cicada-Innovations
Australia/New ZealandGrowLab’s Rocket Fuel for AgTech in Australia
September 19, 2017
Despite its superpower status as a producer and exporter of agricultural goods and services, up until now Australia has had Read More
CropIn-Team-Photo-credit-BW-Disrupt
AsiaCropIn Aims to be a Global Leader in AgTech Sector
September 19, 2017
Krishna Kumar created AgTech startup, CropIn Technology in 2010, along with co-founders Kunal Prasad and Chittranjan Jena. The trio went Read More
China-Beidou-Navigation-Satellite-System
AsiaChina’s Navigation System Gets Powerful Chip to I…
September 18, 2017
A new powerful chip technology has been introduced in China’s national satellite navigation system to provide high-precision positioning, according to Read More
Tablet Grower
Industry NewsFieldReveal Names Hesse New CEO
September 18, 2017
Matt Hesse has been selected as the Chief Executive Officer of FieldReveal, a newly launched joint venture formed to deliver Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment…
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Wheat sunrise
Australia/New ZealandSparkLabs Group Launches an Agricultural Tech Accelerat…
September 15, 2017
SparkLabs Group, which claims to be the largest startup accelerator group in Asia, is stepping into agricultural tech with a Read More
Sensors/IoTCollaboration Leverages Internet of Things, Sensors in …
September 15, 2017
The vision of having license-free community sensor networks for agricultural users has made a giant leap closer to reality. A Read More
Young Corn Field
Data ManagementPurdue Online Tool to Help Farmers Make Precision Decis…
September 14, 2017
An innovative online tool developed by a Purdue University engineering professor will allow farmers to process data collected from their Read More
forbes-agtech-summit
Precision IrrigationImproving Water Management: Can Silicon Valley Help?
September 13, 2017
I recently attended the Forbes AgTech Summit in Salinas, CA, where roughly 50 start-up companies originating from Silicon Valley and Read More
Nate-Dorsey-Field-Trial-Curve-Compensation
Systems ManagementField Trial: Precision Application and Curve Compensati…
September 13, 2017
Several months ago I wrote an article about curve compensation in planters and how these systems can help create more Read More
Diamondback moth
Tools & Smart EquipmentTechAccel Invests in Unique Sprayable RNAi Pesticide Te…
September 12, 2017
TechAccel, the Kansas City-based technology and venture development company, has announced it has awarded the first grant under its “Path Read More