Agronomy Firm’s App Integrates Rainfall, Yield Forecasting

Rainfall data collected by a network of radars operated by the National Weather Service will be integrated into an application that helps farmers forecast corn yields throughout the growing process.

The Optimizer 2.0 application, developed by Advanced Ag Solutions LLC, now includes a feature that accumulates Next-Generation Radar (NEXRAD) rainfall data for unique fields. NEXRAD is a system of high-resolution Doppler weather radar stations operated by the National Weather Service.
Daryl Starr, president of Advanced Ag Solutions, said integrating rainfall data into Optimizer 2.0 has been a company priority.

“Feedback indicated that users wanted rainfall data for every field, which we now can deliver,” he said. “We expected to launch the app with this feature, but we had to be certain how receptive growers would be to a site-specific yield model. The addition of more than 450 users since the spring 2012 launch indicated it was time to move forward with adding rainfall data.”

Optimizer 2.0 features a free daily text alert of changing yield forecasts by county. Farmers sign up for the app by going to http://www.optmzr.co or texting their ZIP code to 765-560-4130. Subscribers enroll their own fields to view projections by each soil type of the field.

“Originally the weather data was derived from the ZIP code of the field,” Starr said. “Although this provided unique and powerful information related to crop development across wide regions, users asked for more detailed data.”

Rainfall data collected by NEXRAD is published hourly and daily. Starr said for Optimizer 2.0 to work with the spatial rainfall data, subscribers must enroll a particular field into the system. The latitude and longitude information is used to pull information each day.

“Optimizer helps identify locations that may have too much or too little rainfall, which can make crops suffer,” he said. “The app suggests what is most limiting the crop yield, such as the impact from the weather, so a farmer can remedy the situation by adjusting other areas of operation.”

Although other technologies provide rainfall data for famers, Starr said he and his colleagues at Advanced Ag Solutions are looking at a bigger picture.

“We want to help farmers make spatial decisions within the field,” he said. “Rainfall data from the NEXRAD network of Doppler radars is part of the information needed.”

Advanced Ag Solutions is an affiliate of the Purdue Research Park of West Lafayette.

Leave a Reply

Data Management Stories
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Offering
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Programs
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Disaster
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Million
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
Trending Articles
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agriculture
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Wade-Barnes
Excellence AwardsBuilt By Agronomists: 2017 Award Of Excellence Winner Wade Barnes on the Making of Farmers Edge
August 2, 2017
Farmers Edge President And CEO Wade Barnes reflects on the process of building his company, shortly after receiving the Crop Adviser/Entrepreneur Award during the InfoAg Conference in July. Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Latest News
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Off…
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Israel-Irrigation-system-featured-image
InternationalIsraeli Precision Ag Companies Lead in Water Use Effici…
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry Read More
Gregoire-tractor
ProfessionalsMechanization Key to the Future of Vineyard Management
August 15, 2017
Precision technology moves at different speeds across different segments of agriculture. For example, technologies like curve compensation, precision spraying, and Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Pr…
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Univ.-of-Illlinois-Palmer-in-soybean1
Business ManagementOpinion: How to Leverage Precision Agriculture to Launc…
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Industry NewsFarm Dog Inks Non-Funded Cooperative Agreement with USD…
August 14, 2017
Farm Dog, a pest and disease management platform for growers and agronomists, has entered into a Non-Funded Cooperative Agreement (NFCA) Read More
Lisa-Prassack-Photo-Credit-Weekly-Times-Now
InternationalAgtech: What the Umbrella Term Really Means
August 10, 2017
Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Di…
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
New-Zealand-Precision-Ag-Tour
InternationalNew Zealand Study Tour to Demonstrate Recent Advances i…
August 10, 2017
If you’re interested in an intense, week-long immersion in the use of high-tech products and practices in New Zealand agriculture, Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Milli…
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Inno…
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
AGCO White planter 9800VE
ProfessionalsAGCO Crop Tour 2017 Features Precision Planting Add-Ons
August 8, 2017
Higher yields and greater returns are the ultimate goals for crop producers. To help corn growers better understand the role Read More
Corn
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Fundin…
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agricultur…
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Satshot imagery
Imagery/SensingImagery in Agriculture: Some Sage Advice
August 6, 2017
SatShot President Lanny Faleide has been a fixture on the remote imagery scene for as long as about anyone still Read More
Blue-River-See-Spray-technology
ProfessionalsHow Blue River’s See & Spray Technology Could Chang…
August 5, 2017
The blistering West Texas heat rocketing towards triple digits, the affable cotton grower trudged across his dusty field and approached Read More
Grower Services & Solutions2017 Yield Monitor Calibration Checklist — Part II
August 4, 2017
(EDITOR’S NOTE: This is Part II of Tim Norris’ Yield Monitor Calibration checklist, Part I of which was published in Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More