Agrian Releases Updated Ag Data Management Platform

Agrian is announcing a multifaceted expansion of its secure, cloud-based ag data management platform. Several new capabilities have been released, all of which are designed to help growers, crop advisors, ag retailers and food processors manage, share and leverage farm data simply and efficiently.

Building on its easy-to-use software platform that has been adopted by ag professionals to manage inputs and records on more than 40 million acres of U.S. cropland, Agrian is introducing its updated Agrian 6 software program for growers and agribusinesses. The platform has been significantly expanded and brings together elements of precision agronomy, analytics, compliance and sustainability in a single farm data management system.

The new features and services establish Agrian as the only independent agricultural data solution that provides a single, unified source for managing wide-ranging types of data that support precision agriculture.

“One of the major challenges growers have with the recent proliferation of farm data technologies is the lack of a cohesive and unbiased source for comprehensive compliance, precision ag data management and recordkeeping,” said Nishan Majarian, CEO and founder of Agrian.

“There’s been an explosion of point solutions that provide just one piece of the precision ag puzzle, like equipment tracking, for instance,” added Majarian. “But that fragmentation has led to frustration from growers and agrifood professionals with having to use six or eight different apps or software programs to manage information that impacts their operation. That frustration is compounded when farmers can’t access all of the data points and records in unison.”

Agrian 6 System Precision Ag Capabilities

Agrian’s expanded software program is designed to accommodate all facets of precision ag data in one platform. With a single Agrian account, users can access a full suite of customizable applications via computer, tablet or smartphone.

The Agrian 6 system is programmed to capture data on fertilizer applications; nutrient management; planting records; field scouting reports; spray records; integrated soil, tissue and water laboratory analysis; and asset tracking with wireless data transfer from field equipment.

The Agrian 6 mobile mapping application allows users to plot fields and track inputs, scouting records, seeding rates, crop performance and yield records. The robust mapping features are customizable and can be used to document field-specific records and events.

Satellite imagery is available, capturing up to two-million square miles daily, and provides access to high-resolution, multispectral, in-season imagery for timely extraction of data that directly impact crop production and performance.

Agrian 6 dashboards can be easily customized to provide users with summary snapshots or detailed real-time reports on water use, fertilizer and chemical inputs.

With permission from growers, the dashboards also allow for a network of users such as applicators, agronomists or ag retail partners to record their field-level activities. Growers can also program “alerts” so they are automatically notified when trigger points are reached or action is required.

Aaron Hunt, vice president of product development for agronomy at Agrian, noted that the Agrian 6 interface was designed by user-experience experts who helped create many of the popular Apple software platforms.

“We’re excited about the design and architecture of Agrian 6,” said Hunt. “It’s very simple to use and it’s consistent across platforms. Whether you’re working on a desktop, tablet or phone, all the features look and function in the exact same manner. The feedback we’ve received from customers involved in beta testing has been overwhelmingly positive.”

Hunt added that every page has help capabilities built in, providing information directly to the user when they need it. Agrian also provides regular training webinars to help new and existing users customize the system to best suit the needs of their operation.

Agrian accounts with basic functionality are available free of charge. Annual service fees are required for premium capabilities, such as satellite imagery. For more information on Agrian account options, visit www.agrian.com.

Food System Trends Driving Need for Documentation

To date, commodity crop growers who have adopted data management and precision agronomy tools have done so to drive efficiency and optimize production. With few exceptions, their adoption has been optional.

But for produce growers, who are required to adhere closely to a myriad of governmental regulations and food company standards, using data management and compliance reporting systems like Agrian’s is, by and large, standard operating procedure as a means to efficiently document practices for compliance purposes.

Analysts foresee the potential for more demands being made on commodity crop growers for documentation of nutrients, chemicals and other applications. Increased pressure from consumers, voters, government, export markets and food retailers is being placed on the entire agrifood supply chain.

Greater emphasis is also being placed on environmental stewardship and sustainable farming practices. The rapid growth of markets for organics and other nonconventionally produced foods has also increased the number of growers documenting inputs.

“There’s no question the application of data and technology will continue to increase at a rapid pace, whether it’s for production efficiency, compliance reporting or documenting sustainability measures,” said Majarian. “The Agrian 6 platform is designed exclusively to help growers, ag retailers and food companies manage data in a unified format that contributes to the success of their businesses.”

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