Agrian, Others Detail Open Modus Standard For Ag Data

Agrian, Inc. has been a leader in the development of a much-needed industry standard for agronomic labs to use when collecting, measuring and reporting field sample data and analytics. The Open Modus Standard provides the industry with a single, unified format for data management and exchange that can be used across Farm Management Information Systems (FMIS) in support of precision agriculture.

Aaron Hunt, vice president of product development for agronomy at Agrian, noted that the proliferation of precision ag services and rapid expansion of agronomic field sampling and reporting, have created both opportunity and challenge for crop consultants, ag retailers and growers.

“More precise, microlevel crop data points afford agronomists an opportunity to optimize field-level recommendations for better soil, nutrient and nematode management,” said Hunt. “And the result is often greater yields and cost savings for growers. But the lack of an industry standard for lab submissions, measurement parameters and reports has severely limited the application of that data across the vast array of mapping, equipment and other Field Management Information Systems.”

In 2013, a team of industry leaders from agronomy labs, FMIS providers, academia and data management assembled to collaborate on a solution. Chris Langford, senior vice president with Memphis-based A&L Laboratories, was part of the working group that developed The Open Modus Standard.

“There has been an overwhelming need for an industry standard for agronomic data reporting and exchange,” said Langford. “There are literally hundreds of submission and reporting formats out there and making them work together, or reformatting the data so it works with other programs, takes an inordinate amount of time. It’s incredibly inefficient for everyone.”

Langford notes that for the industry to truly leverage “Big Data” in an efficient, productive manner that’s beneficial to all and easy for farmers to send to seed and mapping companies, there must be a common standard for effective data exchange.

“Especially as we look to dramatically increase the amount of data collected,” adds Langford. “We fully anticipate that soil sampling frequency will increase and sampling areas will tighten. So instead of every five acres, we’ll be sampling every two acres. Agrian’s leadership in expediting the development of a standard, and bringing together a diverse group of stakeholders to get it done, was a great service to the industry and makes big data in precision ag more of a reality than a concept.”

Hunt said many labs already have begun to adopt the standard glossary of measurement terms and lab submission and result reporting templates. At A&L Laboratories, Langford said the adoption process begins with the lab reports. Once that piece is complete, A&L will work with its customers to adopt the submission report.

The new standard also has support from leading ag retailers and FMIS providers, which are preparing their systems for compatibility with data provided to them in the The Open Modus Standard reporting format.

Nishan Majarian, Agrian’s founder and CEO said the effort to develop The Open Modus Standard was collaborative and inclusive. “The realization of the need for and potential benefits of an industry standard has been very strong,” he said. “With the current state of fragmentation data trending and roll-out has been challenging, to say the least. Having a standard method to represent and transfer field sample information from testing labs to FMIS is a crucial step forward.”

The Open Modus Standard will represent nutrient and chemical analysis (soil and tissue), water analysis (irrigation and water quality), soil physical characteristics, and nematode and soil amendment (manure, compost, waste, etc.) residue sampling. The coalition of industry representatives developing Open Modus envisions the need for ongoing additions or updates as future data and lab procedure innovations are introduced.

In addition to Agrian and A&L Laboratories, the Modus Project includes representatives from Agrium, A&L Laboratories Great Lakes, AgJunction, Agricultural Laboratory Proficiency Program at the University of Colorado, Best-Test Analytical Services, Crop Production Services, Midwest Laboratories, Precision Agra-Lab, Serviette Labs, Topcon Precision Agriculture and Wilbur-Ellis Co., to name a few.

Leave a Reply

Data Management Stories
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agriculture
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link Up
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Trending Articles
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Downed Drone
DronesOpinion: The Agricultural Drone War Is Over, And They Lost
March 15, 2017
If you are late to the aerial imagery party and think that agricultural drones are the vehicle that are the Read More
Latest News
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agricu…
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Industry NewsFrom PrecisionAg with Love: Thanks, President Trump! (O…
April 26, 2017
Without getting too far into the weeds, I think it’s safe to say that today America feels more divided than Read More
Purdue Online Course
ProfessionalsPurdue University’s Online Precision Ag Course Re…
April 25, 2017
An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Read More
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More
Moo monitor
Sensors/IoTUsing IoT to Increase Efficiency, Productivity for Live…
April 19, 2017
When it comes to managing livestock and feed, the goal for every farmer is to be as efficient and productive Read More
corn field
Ag Tech GlobalPrecision Ag Technology Making a Difference in Brazil
April 19, 2017
Editor’s note: Rodrigo Trevisan is Coordinator of Precision Agriculture at Terra Santa Agro in Brazil, where he is responsible for the development Read More
Precision Application Field sprayer
Tools & Smart Equipment5 Ways Precision Application Is Creating Opportunities …
April 19, 2017
Throughout the years, precision agriculture has facilitated improvements to farming equipment, from auto-steer on combines to variable rate seeding on Read More