AgReliant Genetics Launches Precision Agriculture Technology Platform

Spensa platform
Attendees at the product launch used available tablets for self-guided demonstrations of the Advantage Acre platform. The platform is a comprehensive suite of technologies that bring together three foundational elements of farming: seed, soil and weather. Photo credit: Purdue Research Foundation/Oren Darling.

AgReliant Genetics, the third largest seed corn company in North America, launched the beta version of its precision agriculture platform to the public February 8, in collaboration with Spensa Technologies, an agriculture services company based in the Purdue Research Park of West Lafayette.

The platform, Advantage Acre, is a comprehensive suite of technologies that bring together three foundational elements of farming: seed, soil, and weather.

“AgReliant Genetics has and will continue to focus on providing our customers with consistently competitive seed products,” said Bryan Brochin, AgReliant Genetics vice president of marketing and business development. “The Advantage Acre platform was designed to maximize the genetic potential of our seed and provide an innovative user-interface for our customers. The introduction of the system is the culmination of extensive effort from our team and the industry-leading collaborators who have provided their expertise related to precision technology, soil and weather.”

The platform combines AgReliant Genetics’ expansive knowledge of its seed products with the innovative functional soil mapping technology from AgSoil Analytics, a Purdue-affiliated company led by agronomy professor Phillip Owens, and advanced weather forecasting from Weathertrends360, a weather analytics corporation providing statistical and math-based forecasts 11 months ahead with 84 percent accuracy.

“The functional soil mapping technology and progressive weather forecasting are key differentiators for our platform,” said Noah Freeman, AgReliant Genetics manager of precision ag technologies. “When you combine the two, we’re able to provide unprecedented information about our seed and, using the intuitive platform, can now share this insight with our growers for the first time. Growers will be able to use the platform to proactively plan, implement their field strategy and evaluate the year-end results in a new way.”

AgReliant Genetics first announced its partnership with Spensa Technologies in 2014. Since then, the platform developers have been working closely to integrate cutting-edge fluidly into Advantage Acre platform.

“The launch of Advantage Acre can be a game-changer for growers and advances precision agriculture to the next level,” said Johnny Park, president of Spensa Technologies. “We worked closely with AgReliant to develop this multi-level platform that will serve all growers and assist consultants in their agricultural support networks. I look forward to seeing the positive outcomes that will result from this advanced technology.”

Information regarding the Advantage Acre platform, pricing and account sign-up can be found online at advantageacre.com. The beta trial period and introductory pricing will run until June 30.

Leave a Reply

Data Management Stories
Data ManagementCDMS Announces SeedIQ Acquisition
June 26, 2017
Crop Data Management Systems, Inc., (CDMS) announces the acquisition of SeedIQ as part of its growth plan to provide complete Read More
Soil Scientists
Data ManagementAccessing USDA Soil Data for Precision Farming
June 13, 2017
Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Read More
BASF Maglis Grower Tablet
Data ManagementData as Currency in Ag: We Aren’t There Yet
May 25, 2017
A hot topic in the precision ag revolution is the idea ag data will become a form of currency. Many Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
Trending Articles
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Quantix Drone Farmer
DronesTop 10 Most Intriguing Technologies in Agriculture
June 3, 2017
This may be a bit of stating the obvious here, but we’ll throw it out there anyways: as much as Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
BASF Maglis grower retailer tablet
Data ManagementQ&A: What BASF’s Latest Foray into Precision Ag Means For Growers
May 11, 2017
In late April, BASF agreed to acquire U.S. precision ag player ZedX, a leader in the development of agronomic weather, Read More
Mung beans Australia
InternationalPrecision Ag in a Tough Season in Australia
May 8, 2017
This year’s summer crop season has been a tough one for most growers in Australia. Prolonged periods of high temperatures Read More
Latest News
Ag Retailer and Growers with tablet WinField United
Grower Services & SolutionsWinField Adds AkerScout App to Answer Tech
June 27, 2017
As farmers and retailers, we know it’s important to have the latest news and insights about tools that can make Read More
Data ManagementCDMS Announces SeedIQ Acquisition
June 26, 2017
Crop Data Management Systems, Inc., (CDMS) announces the acquisition of SeedIQ as part of its growth plan to provide complete Read More
Cotton closeup
Imagery/SensingCotton Growth Management with Precision Agriculture
June 20, 2017
A cotton crop presents some important differences to other commodities that are widely produced in Brazil, such as soybean and Read More
Corn Field
Industry NewsCNBC: Inside Amazon’s Whole Foods Takeover
June 20, 2017
Amazon’s takeover of Whole Foods sent the stock of competing grocery chains plummeting. To understand why, you need to know Read More
DronesNavigating a New World: Drone Technology in Agriculture…
June 20, 2017
My first exposure to unmanned aerial vehicles (UAVs) was as a master’s student at Kansas State University. I was researching Read More
Precision Ag Innovation Series
EventsInnovation Series Agenda Zeroes In On Maximizing Key Se…
June 14, 2017
In a recent survey of service providers conducted by PrecisionAg® Professional magazine, more than seven in 10 indicated that variable Read More
Soil Scientists
Data ManagementAccessing USDA Soil Data for Precision Farming
June 13, 2017
Many precision farming websites have integrated the USDA NRCS soil survey database using the USDA Soil Data Access web portal. Read More
GEOSYS In-Season Imagery
Decision Support SoftwareGeosys Announces Imagery and Weather Data Offering
June 13, 2017
Geosys, a provider of agronomic decision support tools, today launched Geosys Labs, a new program that will make its global Read More
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Decision Support SoftwareMyriad Mobile Raises $1.5 Million to Launch New Ag-Tech…
June 12, 2017
Myriad Mobile, a software technology company focused on mobile and web applications, has raised $1.5 million in a Pre-Series A Read More
center-pivot-irrigation-drop-sprinklers-on-corn
Variable Rate ApplicationVariable-Rate Fertigation Can Be Simple
June 12, 2017
A rule is a rule is a rule, right? Well, not always. Sometimes, rules are meant to be changed. Most Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Sensors/IoTLeveraging IoT to Improve Data Collection for Agricultu…
June 12, 2017
Between population growth and climate change, farms of all sizes are being challenged to increase yields. Internet of Things (IoT) Read More
DronesAg Drone Update: The Hunt for 1,000 (OPINION)
June 10, 2017
Having obtained my FAA Part 107 Commercial Drone Operators license back in September of last year, I’ve spent the past Read More
Industry NewsMergers & Acquisitions: Land O’Lakes Tosses E…
June 9, 2017
Land O’Lakes has made a minority equity investment in EFC Systems, an ERP (Enterprise Resource Planning) and precision solution provider Read More
Mixmate-featured-image
Decision Support SoftwareHandy Software, Hardware for the Field
June 7, 2017
More than two decades ago, Iowa grower Doug Applegate wished for a “little portable chemical blending system” that could easily Read More
Decision Support SoftwareHarnessing A Team To Build Your Own Software
June 7, 2017
What’s a powerhouse retail network to do when it can’t find a software system to meet incredibly diverse needs? Build Read More
Tim Ferrell Marshall County Co-op
Decision Support SoftwareWhen It’s Time To Switch Software
June 7, 2017
No one in their right mind wants to change software. That’s the opinion of Tim Ferrell, manager of Marshall County Read More