3 Initiatives That Are Driving Precision Farming Connectivity

Ben Craker, AGCO
Ben Craker, AGCO

We are at a true turning point in agriculture, with the data farmers collect every day in the fields now holding the key to future innovation and competitiveness. Farm data, in many ways, is becoming a new currency.

So how do we ensure that farmers are in control of the data they collect and are maximizing it to its fullest potential, while also ensuring it is secure?

There are three initiatives that will be critical to helping farmers cultivate this important asset.

We all know about the importance of investing in infrastructure when it comes to economic growth. It is no different when it comes to technology. Enter AgGateway, a non-profit consortium of more than 230 agriculture companies focused on enabling and expanding eBusiness in agriculture. In the area of farm field operations, an AgGateway team of manufacturer and ag software companies has been working for years to create a framework to allow data to easily flow between various software and hardware applications used by growers and their advisors.

More specifically, AgGateway’s Standardized Precision Ag Data Exchange (SPADE) Project and the new, open-source ADAPT software toolkit will help farmers maximize the value of precision agriculture through seamless and transparent data exchange. This easy exchange of data – or interoperability – has been a formidable hurdle to the use of precision ag technologies. ADAPT provides an easy-to-use framework, with the tools to simplify communication between growers, their machines, and their partners.

Another essential first step to navigating any new frontier is the establishment of guiding principles and transparency. The American Farm Bureau recognized this concern through farmer feedback and developed a set of Privacy and Security Principles for Farm Data. Out of these principles grew the Ag Data Transparency Evaluator (ADTE). This tool serves as an independent source to verify that an ag technology provider is being transparent in how it handles a farmer’s data. Companies submit their agreements to the ADTE for review and if the agreement aligns with the principles for data privacy and security, they earn a “seal of approval.” This seal is a quick way for farmers to identify how their data is handled by different companies. As Todd Janzen, attorney and administrator of the project noted, “We want to make the contracts farmers sign with ag technology providers simpler and easier to understand. The ADTE does just that.”

With infrastructure and guiding principles firmly in place, the next logical question for farmers is how to safely and effectively store their data. There are currently a variety of options in the marketplace, but the data can be difficult to retrieve, incompatible and generally hard to work with in other systems.

The Agricultural Data Coalition (ADC) is working on a solution that puts farmers in the driver’s seat. Its mission, currently well underway, is to develop a comprehensive data “bank” for famers. Over time, the data farmers store can be scrubbed, synced and transmitted in an efficient and uniform way to third parties. ADC will provide farmers with the ability to “direct deposit” their data (aka currency), then manage it through something like an online banking system. When a farmer wishes to “transfer” funds, ADC will be able to transmit the data on the farmer’s behalf to whomever the farmer wishes —researchers, crop insurance agents, government officials, farm managers, input providers or any trusted advisor, to name just a few.

The concept of agricultural data can admittedly be a little overwhelming and intimidating. Think of these three initiatives—AgGateway, the Ag Data Transparency Evaluator and the Agricultural Data Coalition—as three legs of a stool that will support farmers in this new era of data-driven agriculture. Each is essential to simplifying data management, ensuring trust and transparency and enabling innovation along the value chain by removing inefficiencies.

Working both independently and in concert with one another, these programs offer farmers the right combination to unlock ag data’s full potential.

Leave a Reply

Data Management Stories
Data ManagementNew Partnerhship Between AgIntegrated, CDMS, SeediQ Will Create Single Source Reference Data API
January 18, 2017
AgIntegrated, Inc. (AGI), CDMS, Inc. and SeediQ announce a partnership to develop, promote, and sell a single-source crop input reference Read More
Data ManagementProspera Selected for Top 100 Artificial Intelligence Rankings
January 11, 2017
CB Insights today selected Prospera to the prestigious Artificial Intelligence 100 list (“AI 100”), a select group of emerging private Read More
Corn Field
Data ManagementWaypoint Analytical, Highland Precision Ag Announce Strategic Alliance
January 9, 2017
Waypoint Analytical (WP), based in Memphis, TN, and Highland Precision Ag (HPA), based in Mulberry, FL, are pleased to announce Read More
Wade Barnes Farmers Edge using FarmCommand
Data ManagementFarmers Edge Makes Precision Ag Simple
January 3, 2017
Jon Labine of Argyle, MN, is a regional sales representative for Farmers Edge Inc., one of the latest entries in Read More
Trending Articles
PrecisionAg.com featured image
ProfessionalsWelcome to the Newly Enhanced PrecisionAg.com
December 29, 2016
Talk a quick look around our website and we hope you’ll notice it’s significantly different as we head into 2017 Read More
Ryan Raguse and Matthew Grassi
ProfessionalsIndustry Executives Talk New PrecisionAg Professional Brand
December 19, 2016
EFC Systems President and CEO Ernie Chappell Myriad Mobile Cofounder and Chairman Ryan Raguse Read More
PrecisionAg Professional logo
Industry NewsMeister Media Debuts PrecisionAg Professional
December 13, 2016
Agricultural technology is accelerating, and precision agriculture is gaining renewed interest across cropping systems. At the same time, growers are Read More
NDSU IoT
Sensors/IoTNew Farming Focused IoT Partnership Announced
December 13, 2016
Infiswift, an enterprise Internet of Things (IoT) platform developer, announces a partnership to develop IoT solutions with Acuitus Ag, an Read More
GVM E-Series cab
Ag Tech GlobalGlobalization And Precision Agriculture
December 7, 2016
Globalization has taken on a negative connotation in some circles in the U.S. in recent months. The lightning rod for Read More
Farmers Edge Truck
Data ManagementFarmers Edge, Trotter Fertilizer Form Partnership To Enhance VRT Programs
November 29, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Trotter Fertilizer, Nebraska’s foremost Read More
Latest News
Data ManagementNew Partnerhship Between AgIntegrated, CDMS, SeediQ Wil…
January 18, 2017
AgIntegrated, Inc. (AGI), CDMS, Inc. and SeediQ announce a partnership to develop, promote, and sell a single-source crop input reference Read More
Corn Field Sunset
Ag Tech GlobalAg Technology Among Focus Areas For Kohli Impact Invest…
January 18, 2017
Tej Kohli, a serial entrepreneur, global businessman and philanthropist, has announced he has earmarked an initial $25 million USD, through his Read More
Terry Griffin
Business ManagementUsing High Tech To Make Farm Decisions
January 17, 2017
Raj Khosla, professor of precision agriculture at Colorado State University, challenged farmers to think about how far the technology of Read More
Decisive Farming My Farm Manager mobile app
Ag Tech GlobalLeading Canadian Farming Co-op Brings In New Tech To Bo…
January 17, 2017
Co-op, one of the largest agricultural retailers in Western Canada, is partnering with farm management company Decisive Farming to provide Read More
Business ManagementCNH Names Danford Industry Relations Manager
January 17, 2017
Dan Danford has been named Industry Relations Manager, Precision Solutions and Telematics (PS&T), for CNH Industrial, parent company of agricultural Read More
Australian Harvest
Ag Tech GlobalAustralian Precision Agriculture Market, Forecast To 20…
January 13, 2017
Research and Markets has announced the addition of the “Australian Precision Agriculture Market, Forecast to 2020” report to their offering. Read More
Norris planter
Innovation SeriesCompelling Consultant Panel Kicks Off Next Month’s Prec…
January 12, 2017
Jeremy Wilson, Technology Specialist at CropIMS and renowned precision expert, leads a panel of top precision consultants to kick off Read More
Data ManagementProspera Selected for Top 100 Artificial Intelligence R…
January 11, 2017
CB Insights today selected Prospera to the prestigious Artificial Intelligence 100 list (“AI 100”), a select group of emerging private Read More
Business ManagementBREAKING: FAA Considering Less Restrictive Commercial D…
January 11, 2017
FAA is working toward allowing more freedom for drone operators, and at the same time is working with NASA on Read More
DronessenseFly, Agribotix Combine eBee SQ and FarmLens Offeri…
January 11, 2017
Agribotix has partnered with senseFly to offer a new combined solution for professional users. This technology solution combines the top Read More
Sentera software
DronesSentera Announces NDVI Livestream Capabilities for Doub…
January 10, 2017
Sentera today announced the upcoming release of LiveNDVI Video: livestreamed NDVI video via Sentera’s Double 4K sensor. This breakthrough technology Read More
Young Corn Field
Ag Tech GlobalEurocontrol To Commercialize Precision Agricultural Ini…
January 9, 2017
Eurocontrol Technics Group Inc., a Canadian public company specializing in the acquisition, development and commercialization of innovative test and measurement Read More
Corn Field
Data ManagementWaypoint Analytical, Highland Precision Ag Announce Str…
January 9, 2017
Waypoint Analytical (WP), based in Memphis, TN, and Highland Precision Ag (HPA), based in Mulberry, FL, are pleased to announce Read More
Western Canada Wheat field
EventsSixth Annual Precision Ag Summit Set for January 16-17 …
January 4, 2017
The 6th annual Precision Ag Summit will be held Jan. 16-17, at the North Dakota Farmers Union Conference Center in Read More
University of California Merced Professor Stefano Carpin
Hort TechRobots, People Working Together To Save Water, Enhance …
January 3, 2017
A nearly $1 million grant from the USDA is helping University of California researchers refine collaborative robotic technology that could Read More
Wade Barnes Farmers Edge using FarmCommand
Data ManagementFarmers Edge Makes Precision Ag Simple
January 3, 2017
Jon Labine of Argyle, MN, is a regional sales representative for Farmers Edge Inc., one of the latest entries in Read More
DV Wing Drone Volt
DronesDV WING: A Drone Dedicated To Precision Agriculture
January 3, 2017
DRONE VOLT is launching its new fixed-wing unit, a light and compact UAV dedicated to precision agriculture and construction work, Read More
PrecisionAg.com featured image
ProfessionalsWelcome to the Newly Enhanced PrecisionAg.com
December 29, 2016
Talk a quick look around our website and we hope you’ll notice it’s significantly different as we head into 2017 Read More