3 Initiatives That Are Driving Precision Farming Connectivity

Ben Craker, AGCO
Ben Craker, AGCO

We are at a true turning point in agriculture, with the data farmers collect every day in the fields now holding the key to future innovation and competitiveness. Farm data, in many ways, is becoming a new currency.

So how do we ensure that farmers are in control of the data they collect and are maximizing it to its fullest potential, while also ensuring it is secure?

There are three initiatives that will be critical to helping farmers cultivate this important asset.

We all know about the importance of investing in infrastructure when it comes to economic growth. It is no different when it comes to technology. Enter AgGateway, a non-profit consortium of more than 230 agriculture companies focused on enabling and expanding eBusiness in agriculture. In the area of farm field operations, an AgGateway team of manufacturer and ag software companies has been working for years to create a framework to allow data to easily flow between various software and hardware applications used by growers and their advisors.

More specifically, AgGateway’s Standardized Precision Ag Data Exchange (SPADE) Project and the new, open-source ADAPT software toolkit will help farmers maximize the value of precision agriculture through seamless and transparent data exchange. This easy exchange of data – or interoperability – has been a formidable hurdle to the use of precision ag technologies. ADAPT provides an easy-to-use framework, with the tools to simplify communication between growers, their machines, and their partners.

Another essential first step to navigating any new frontier is the establishment of guiding principles and transparency. The American Farm Bureau recognized this concern through farmer feedback and developed a set of Privacy and Security Principles for Farm Data. Out of these principles grew the Ag Data Transparency Evaluator (ADTE). This tool serves as an independent source to verify that an ag technology provider is being transparent in how it handles a farmer’s data. Companies submit their agreements to the ADTE for review and if the agreement aligns with the principles for data privacy and security, they earn a “seal of approval.” This seal is a quick way for farmers to identify how their data is handled by different companies. As Todd Janzen, attorney and administrator of the project noted, “We want to make the contracts farmers sign with ag technology providers simpler and easier to understand. The ADTE does just that.”

With infrastructure and guiding principles firmly in place, the next logical question for farmers is how to safely and effectively store their data. There are currently a variety of options in the marketplace, but the data can be difficult to retrieve, incompatible and generally hard to work with in other systems.

The Agricultural Data Coalition (ADC) is working on a solution that puts farmers in the driver’s seat. Its mission, currently well underway, is to develop a comprehensive data “bank” for famers. Over time, the data farmers store can be scrubbed, synced and transmitted in an efficient and uniform way to third parties. ADC will provide farmers with the ability to “direct deposit” their data (aka currency), then manage it through something like an online banking system. When a farmer wishes to “transfer” funds, ADC will be able to transmit the data on the farmer’s behalf to whomever the farmer wishes —researchers, crop insurance agents, government officials, farm managers, input providers or any trusted advisor, to name just a few.

The concept of agricultural data can admittedly be a little overwhelming and intimidating. Think of these three initiatives—AgGateway, the Ag Data Transparency Evaluator and the Agricultural Data Coalition—as three legs of a stool that will support farmers in this new era of data-driven agriculture. Each is essential to simplifying data management, ensuring trust and transparency and enabling innovation along the value chain by removing inefficiencies.

Working both independently and in concert with one another, these programs offer farmers the right combination to unlock ag data’s full potential.

Leave a Reply

Data Management Stories
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Offering
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Programs
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Disaster
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Million
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
Trending Articles
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agriculture
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Wade-Barnes
Excellence AwardsBuilt By Agronomists: 2017 Award Of Excellence Winner Wade Barnes on the Making of Farmers Edge
August 2, 2017
Farmers Edge President And CEO Wade Barnes reflects on the process of building his company, shortly after receiving the Crop Adviser/Entrepreneur Award during the InfoAg Conference in July. Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Latest News
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Off…
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Israel-Irrigation-system-featured-image
InternationalIsraeli Precision Ag Companies Lead in Water Use Effici…
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry Read More
Gregoire-tractor
ProfessionalsMechanization Key to the Future of Vineyard Management
August 15, 2017
Precision technology moves at different speeds across different segments of agriculture. For example, technologies like curve compensation, precision spraying, and Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Pr…
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Univ.-of-Illlinois-Palmer-in-soybean1
Business ManagementOpinion: How to Leverage Precision Agriculture to Launc…
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Industry NewsFarm Dog Inks Non-Funded Cooperative Agreement with USD…
August 14, 2017
Farm Dog, a pest and disease management platform for growers and agronomists, has entered into a Non-Funded Cooperative Agreement (NFCA) Read More
Lisa-Prassack-Photo-Credit-Weekly-Times-Now
InternationalAgtech: What the Umbrella Term Really Means
August 10, 2017
Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Di…
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
New-Zealand-Precision-Ag-Tour
InternationalNew Zealand Study Tour to Demonstrate Recent Advances i…
August 10, 2017
If you’re interested in an intense, week-long immersion in the use of high-tech products and practices in New Zealand agriculture, Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Milli…
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Inno…
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
AGCO White planter 9800VE
ProfessionalsAGCO Crop Tour 2017 Features Precision Planting Add-Ons
August 8, 2017
Higher yields and greater returns are the ultimate goals for crop producers. To help corn growers better understand the role Read More
Corn
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Fundin…
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agricultur…
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Satshot imagery
Imagery/SensingImagery in Agriculture: Some Sage Advice
August 6, 2017
SatShot President Lanny Faleide has been a fixture on the remote imagery scene for as long as about anyone still Read More
Blue-River-See-Spray-technology
ProfessionalsHow Blue River’s See & Spray Technology Could Chang…
August 5, 2017
The blistering West Texas heat rocketing towards triple digits, the affable cotton grower trudged across his dusty field and approached Read More
Grower Services & Solutions2017 Yield Monitor Calibration Checklist — Part II
August 4, 2017
(EDITOR’S NOTE: This is Part II of Tim Norris’ Yield Monitor Calibration checklist, Part I of which was published in Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More