Crop protection and ag biotech giant Bayer and fertilizer producer Yara International ASA have entered into a software collaboration and technology license agreement to provide farmers worldwide with digital farming tools that help increase farm productivity, profitability and sustainability.
According to a February 20 release, the purpose of the collaboration is to “develop new digital farming solutions as well as to increase the use of existing nitrogen application technology including the Yara’s N-Sensor, and mobile imaging technology including ImageIT.” Bayer gains access to Yara’s mobile imaging technology to determine the nutrient status and needs of plants with a smartphone application. Yara will also provide crop nutrition recommodations.
The collaboration has worldwide implications for the two companies, according to the release. “Farming around the world can become more efficient and sustainable,” says Tobias Menne, Head of Digital Farming at Bayer. “This cooperation will be important in helping meet these targets for small holder farmers in Africa and Asia as much as for larger growers in the Americas and Europe.”
To speed up the development of our digital sensing technology, “we seek partnerships which will help us leverage our strong market presence within crop nutrition,” says Pål O. Stormorken, Head of Application & Crop Management Systems at Yara.. “This collaboration will make us better positioned to support farmers in improving the crop performance by integrating digital solutions into their farm management.”