BASF Fortifies Digital Farming Offer with ZedX Acquisition

BASF has signed an agreement to acquire US-based company ZedX, a leader in the development of digital agricultural intelligence. The acquisition is expected to be completed within four weeks, according to a press release from the company.

ZedX’s expertise lies in the development of agronomic weather, crop, and pest models that can rapidly translate data into insights for more efficient agricultural production. With the planned acquisition, BASF strengthens its digital farming footprint and further invests in helping growers take advantage of the increasing amount of big data generated in farming and beyond.

“BASF is playing an active role in the digital transformation of agriculture. We are constantly evaluating how digital solutions can help our customers,” said Jürgen Huff, Senior Vice President, Global Strategic Marketing of BASF’s Crop Protection division. “ZedX’s experts impressed us with their extensive and deep know-how in agronomic models. We are very pleased to incorporate their knowledge into our offers to serve farmers’ needs through innovative products and services.”

In a time when digital transformation is changing business approaches BASF aims to ensure that agronomic insights and recommendations from digital solutions help its customers to make better, more informed decisions.

As Keith Wheeler, Chief Executive Officer of ZedX, explained, “We see ourselves as the ones connecting the dots. We develop innovative products and solutions for our customers by finding the shortest path between data, analytics, knowledge management, and decision-making.” Headquartered in Bellefonte, PA, ZedX was founded in 1987 and has built a data platform offering agronomic models, visualization tools, and tailored analytical solutions.

BASF’s planned acquisition of ZedX builds upon a strong established relationship between the companies. Joe Russo, ZedX’s Founder and President, pointed out that during a three-year collaboration the partnership has already shown great results. “Our modeling expertise coupled with BASF’s knowledge of chemistry has truly benefited growers and agriculture. For example, we developed a model that, based on important weather and environmental conditions, identifies the right window of application for a BASF herbicide.”

Weather conditions, soil temperature, wind speed – all of these factors can influence the performance of crop protection products. By acquiring ZedX, BASF will be able to help farmers use their resources more efficiently and sustainably. Also, it will further complement BASF’s online platform offer Maglis launched in 2016.

“The smart use of digital solutions can open up all sectors of the economy to many new opportunities, and farming is no exception. ZedX is a great fit to our growth plan. We will strengthen our sales by offering targeted advice, insights and recommendations and by interacting more closely with our customers,” concluded Huff.

Topics:

Leave a Reply

One comment on “BASF Fortifies Digital Farming Offer with ZedX Acquisition

Decision Support Software Stories
Data ManagementWinField United Details Upgraded ‘Insights’ Capabilities
November 21, 2017
WinField United has made several strategic investments to strengthen its total agronomy solution for retail and farmer customers, according to Read More
Topcon_TAP
Decision Support SoftwareTopcon Agriculture Introduces New Connected Agricultural Ecosystem
November 13, 2017
Topcon Agriculture has introduced TAP, the Topcon Agriculture Platform, a cloud-based agricultural ecosystem designed to provide real-time monitoring and data Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
John Deere Combine Harvester at Hagen Farms
Decision Support SoftwareAg and Rail Equipment Uptime Critical for Good Harvest
October 9, 2017
Across the American Heartland, growers have started harvesting their crops for what the USDA predicts will be a good yield Read More
Trending Articles
Used Combine
Service ProvidersFinding New Precision Ag Opportunities in Older Equipment
November 15, 2017
Whether to buy new or used equipment has been and continues to be an important topic for growers. When it Read More
Blue River Tech See and Spray prototype in CA
Business ManagementIs the Agtech Startup Boom Over?
November 13, 2017
In the past few months there has been a flurry of acquisitions of agtech startups by major players in the Read More
Spray Drift
Business ManagementProtecting Your Business with Ag Data: What Dicamba Can Teach Us (Guest Column)
November 9, 2017
All over the country, in ag communities large and small, farmers are reporting crop damage, neighbors are fighting, lawsuits and Read More
Kokoda-Trek2
Australia/New ZealandPrecision Agriculture in Papua New Guinea
November 2, 2017
I recently spent two weeks in the Central Highlands area of Papua New Guinea (PNG) on the Kokoda Track. The Read More
Robotic-Field-Scanner
Specialty CropsOpinion: Agriculture’s Big Data is Coming to You
October 20, 2017
If you think your world is changing at a dizzying pace, you ain’t seen nothin’ yet. That’s my takeaway from Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient Use Efficiency
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Latest News
EuropeAgritechnica 2017: 5 Quick Takeaways from World’s Top F…
November 21, 2017
Agritechnica 2017 wrapped up this past weekend, and now with the show in the books and a few days to Read More
FOTO-CAPA
AmericasAgricultural Drones in Brazil: A Look at Training and P…
November 21, 2017
Technology adoption usually occurs in stages. In agriculture, it progresses best when new innovations are spurred by competition, and the Read More
Data ManagementWinField United Details Upgraded ‘Insights’…
November 21, 2017
WinField United has made several strategic investments to strengthen its total agronomy solution for retail and farmer customers, according to Read More
Service ProvidersSciFi in Ag: Smart Pills for Cows (and other livestock)
November 21, 2017
On November 13th of this year, the FDA approved the first digital pill for human-use with a digital ingestible sensor. Read More
bayer-bosch-weed-detection
Tools & Smart EquipmentState-of-the-Art Weed Detection Technology Could be Ava…
November 20, 2017
As part of a three-year research partnership between two German agricultural and tech giants, Bayer and Bosch are developing smart Read More
DronesDrones Play Critical Role in Ohio Agricultural Research
November 17, 2017
The Springfield Beckley-Municipal Airport now has a new hangar for unmanned aircraft and precision agriculture, writes Allyson Brown on GovTech.com. Read More
Iowa-Farmer China
AsiaIowa Farm a Model for Modernizing China Agriculture
November 16, 2017
The buddy seat on Rick Kimberley’s combine-harvester is a fine vantage point from which to observe precision farming. The combine’s Read More
Field
Data ManagementThe Climate Corp., Deveron Form Drone Analytics Partner…
November 16, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced a partnership with Deveron UAS Corp., that will deliver farmers Read More
aggateway
Service ProvidersAgGateway Recognizes Leaders at 2017 Annual Conference
November 16, 2017
At its annual conference last week, AgGateway honored individuals and companies that are advancing electronic connectivity efforts in agriculture and Read More
corn field
UncategorizedTopcon Agriculture Prepares to Release Horizon 4.02
November 15, 2017
Topcon Agriculture has announced the addition of new functions including Auto Turn and Steer to Boundary applications in its upcoming Read More
Used Combine
Service ProvidersFinding New Precision Ag Opportunities in Older Equipme…
November 15, 2017
Whether to buy new or used equipment has been and continues to be an important topic for growers. When it Read More
John-Deere-Air-Carts
Systems ManagementJohn Deere 1910 Air Carts Can Now Be Retrofitted with S…
November 14, 2017
Intelligent Agricultural Solutions, LLC (Intelligent Ag), a leader in electronics innovations for modern farming, has released Engage Zone Control, the Read More
Climate FieldView Script Creator
EuropeThe Climate Corp. Expands Global Digital Agriculture Pl…
November 14, 2017
The Climate Corp., a subsidiary of Monsanto Co., has announced at Agritechnica, the world’s leading trade fair for agricultural machinery, Read More
Soybean-Field-Photo-Barbara-Eckstein
Data ManagementWeather Forecasting: How Does It Work, and How Reliable…
November 14, 2017
Do you ever wonder exactly how the weather forecast is made? And how good are they, really? In last month’s Read More
Topcon_TAP
Decision Support SoftwareTopcon Agriculture Introduces New Connected Agricultura…
November 13, 2017
Topcon Agriculture has introduced TAP, the Topcon Agriculture Platform, a cloud-based agricultural ecosystem designed to provide real-time monitoring and data Read More
Topcon A6
Systems ManagementTopcon Agriculture Adds ISOBUS Communication to Opus Co…
November 13, 2017
Topcon Agriculture has added industry-leading ISOBUS universal terminal and task controller functionality to the Opus A6 and A8 consoles. The Read More
Blue River Tech See and Spray prototype in CA
Business ManagementIs the Agtech Startup Boom Over?
November 13, 2017
In the past few months there has been a flurry of acquisitions of agtech startups by major players in the Read More
Data ManagementAgGateway Grain Transfer Proof of Concept Shows Promise
November 10, 2017
We talk about closed-loop systems quite a bit in modern production agriculture. Having a closed-loop, or completely self-contained, system is Read More