According to Barry Nelson, manager, media relations for John Deere Ag and Turf Division, the company is beginning to see the birth of intelligent units for the marketplace. “We are starting to see the emergence of the ‘smart machine’ and the use of data to make informed business decisions,” says Nelson. “In previous years, a machine would have automatic guidance and section control, which allowed for an incredible return on investment by reducing inputs, reducing operator fatigue, and potentially increasing yields. Now, these technologies are becoming integrated and common among the customer base.”
In addition, adds Nelson, in an effort to further extend these mainstreamed technologies, customers are moving towards the benefits of increased communication and data management of a customer’s operation. “This could encompass logistics, machine specific data and remote diagnostics to the point of remote reprogramming to increase uptime,” he says. To take advantage of these trends, John Deere in 2011 is promoting its JDLink Select, JDLink Ultimate and AgLogic systems.