The Mixing Bowl Event Connects Technology, Food, and Ag Innovators

Food IT Fork-to-FarmFor the fourth consecutive year, The Mixing Bowl presents FOOD IT, under the theme “Fork to Farm.” Action-oriented entrepreneurs, industry players, investors, and representatives from leading global food and ag innovation hubs will gather at the event.

In the food system, technology is now enabling the consumer’s fork to become mightier than the producers’ farm. At FOOD IT: Fork to Farm, we will explore this shift in power caused by the rise of the tech-enabled food consumer, its upstream production and supply implications as well as downstream societal consequences.

“For the fourth year, thought leaders from the food, ag, and tech sectors will once again gather for this thought-provoking event. Through a day of interactive engagement, we will seek to better understand the ramifications in our food system of choices made by tech-enabled consumers,” said Rob Trice, The Mixing Bowl’s founder.

The event will be comprised of five main elements:

  • Moderated Group Discussions
    • The Dean’s List of Food & AgTech Topics: Leaders of diverse academic institutions, like UC Davis, Iowa State, Cal Poly & Hartnell College sharing views on key topics in food, agriculture, the environment, life sciences, business and technology.
    • Tech’s Role in Changing Consumers’ Food Choices
    • The Downstream Effects of Tech-Enabled Consumers’ New Food Choices
    • The Upstream Production Challenges of Tech-Enabled Consumers’ Food Choices
    • The Internet of Tomatoes: From Seed to Soup to Social Media: Exploring how IT is being applied along the production value chain of a single food product — the tomato.
  • The Blender Startup Pitch Competition with Food/AgTech start-ups once again vying to win the “Golden Blender Award” pitching to seasoned venture capitalists.
  • Deep Dive Interactive Breakout Sessions providing participants the opportunity to take a deep dive together through collaborative discussions on timely topics related to food, agriculture and technology.
  • Innovation Marketplace with innovators giving hands-on demonstrations of products, services and programs.
  • Thematically Aligned Food Experience from Google Food & Off the Grid

Event details:

Date: June 27, 2017
Time: 9:00 a.m. – 6:00 p.m.
Location: The Computer History Museum
Address: 1401 N. Shoreline Blvd., Mountain View, CA 94043, United States
General Admission: $250 – discount codes can be applied
Web: http://mixingbowlhub.com/events/food-fork-farm/

Leave a Reply

Specialty Crops Stories
center-pivot-irrigation-drop-sprinklers-on-corn
Precision IrrigationFinding Your Precision Ag Mindset
January 15, 2018
A precision mindset is the most important requirement for successful precision ag technology adoption. One of my first VRI (variable Read More
Drone-and-operator-Photo-courtesy-of-Kray-Technologies
DronesCrop Protection Application by Drone: A Q&A with Kray Technologies CEO Dmytro Surdu
January 15, 2018
January is a busy month for agricultural companies. It’s a month that strong sales can set the mood for the Read More
Data ManagementAgGateway Grain Traceability Proof-of-Concept Seeks Industry Participation
January 15, 2018
AgGateway’s Precision Agriculture and Grain & Feed councils have issued a call for participation for a proof-of-concept initiative in AgGateway’s Read More
Robotics/Labor SaversSmart Ag Announces Driverless Tractor Automation Platform
January 11, 2018
An Iowa technology company has unlocked the tremendous potential for automation in agriculture by developing the first cloud-based platform for Read More
Trending Articles
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Farmer and computer
Service ProvidersPrecision Agriculture Writers Wanted To Join Our Team in 2018
December 10, 2017
About The Opportunity: PrecisionAg.com is looking for people to join our team in 2018 and submit original content to our Read More
Harvested-Corn-Field-Clouds
Data ManagementWeather Services Advance Precision Agriculture
December 4, 2017
Some estimates suggest over half of growers’ activities are impacted by weather conditions, from field workability to fertility management to harvest Read More
Wheat-an-oats-Daniel-X-ONeil
Data ManagementWill Open-Source Finally Unlock Ag Technology’s Potential?
November 28, 2017
To Aaron Ault’s eyes, ag technology right now is something like a walled garden — not unlike the Microsoft of Read More
Africa/Middle EastPERSPECTIVE: Is Bayer’s Highly Anticipated xarvio App the Next Uber for Ag?
November 22, 2017
As many of our CropLife IRON readers might know, every summer at MAGIE we award the most popular product featured Read More
Latest News
center-pivot-irrigation-drop-sprinklers-on-corn
Precision IrrigationFinding Your Precision Ag Mindset
January 15, 2018
A precision mindset is the most important requirement for successful precision ag technology adoption. One of my first VRI (variable Read More
Drone-and-operator-Photo-courtesy-of-Kray-Technologies
DronesCrop Protection Application by Drone: A Q&A with Kr…
January 15, 2018
January is a busy month for agricultural companies. It’s a month that strong sales can set the mood for the Read More
Data ManagementAgGateway Grain Traceability Proof-of-Concept Seeks Ind…
January 15, 2018
AgGateway’s Precision Agriculture and Grain & Feed councils have issued a call for participation for a proof-of-concept initiative in AgGateway’s Read More
Corn-Planter
Grower Services & SolutionsCorn Planter: The Train of Consequences
January 11, 2018
It’s always planter season in our shop but now that harvest is done the corn planter is the next piece Read More
Robotics/Labor SaversSmart Ag Announces Driverless Tractor Automation Platfo…
January 11, 2018
An Iowa technology company has unlocked the tremendous potential for automation in agriculture by developing the first cloud-based platform for Read More
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season…
January 10, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrible
Grower Services & SolutionsAgrible to Launch Retailer Services in 2018
January 9, 2018
It’s a new year, which means new market challenges. Full service retailers are searching for ways to differentiate themselves and Read More
jeremy-speaking
Grower Services & SolutionsGrower and Precision Ag Services: Opportunities Lost
January 9, 2018
I often spend time with growers, talking about their operations, and the processes they go through each season to do Read More
Winters-Farming-farm-manager-Alex-Bergwerff-and-Ranch-Systems-marketing-and-business-development-manager-Hylon-Kaufmann
Precision IrrigationInside California Irrigation: Winters Farming
January 9, 2018
As many of us already know, almonds tend to get a bad rap for their water-use efficiency — or some Read More
Sentera software
DronesSentera Offering Elevation Data Mapping Via AgVault
January 9, 2018
Sentera announces the availability of elevation maps within the Sentera AgVault platform, offering agronomists, crop consultants, and growers additional field Read More
Industry NewsRaven, South Dakota State University Link Up: What You …
January 9, 2018
On Tuesday afternoon Raven and South Dakota State University (SDSU) held a press conference on the SDSU campus in Sioux Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Aarav-Unmanned-Systems-team
Asia12 Indian Agritech Startups to Watch Out For in 2018
January 3, 2018
Farming is a profession of hope. And India holds the record for the second-largest agricultural land in the world, with Read More
Amazone-Amaspot
Australia/New ZealandAmazone Set to Release Weed-Detecting Sprayer in Austra…
January 2, 2018
European farm machinery giant Amazone is set to release its UX trailed weed-detecting sprayer in Australia, which it says can Read More
drone-wheat-field
DronesAgricultural Drones: From Detection to Diagnosis
January 2, 2018
There is not a remote sensing platform that is innately better at all things: satellites, manned aircraft, and unmanned aerial Read More
Soybean Field
Tools & Smart EquipmentPrecision Ag Technology: Use It, Don’t Lose It in 2018
January 2, 2018
With the start of the New Year, I always find myself reflecting on the past year and identifying what worked Read More
Cory-Willness-featured-image
Service ProvidersGenerating Value From Boots-on-the-Ground Precision Ag
January 2, 2018
The flaghip product from CropPro Consulting, Naicam, Saskatchewan, may sound like part of a high stakes hostage situation. But SWAT Read More