2010 Precision Product Review

Leading product and software manufacturers provide insights on key trends in precision agriculture and reveal what they plan to bring to the market during the year.

Ag Leader. According to Jessica Reis, marketing communications specialist for Ag Leader, the company is anticipating several key trends to drive the precision agriculture market in 2010. These include using sensor technology...more

John Deere. Over at John Deere, the company’s Sarah Davis, communications specialist, predicts much activity. “I foresee an increased trend in the demand for fleet and logistics management systems using telematics...more

GVM. GVM Vice President of Sales & Marketing Denny Stahl foresees the following trends in the Precision Agriculture market: “In 2009, there was a dramatic increase in the number of combines and pickers delivered with a yield monitor. In 2010, that number will continue...more

Hemisphere GPS. Based upon what Hemisphere GPS has seen, growers this year will be taking advantage of receiver accuracies and the systems available to put this accuracy to the ground. “Dual frequency GPS receivers and high precision steering systems have been in the market for some years, but are just now...more

Norac. Norac has several new products on tap for 2010. This includes the UC5 Spray Height Control system, which is now available through a number of virtual terminal (VT) displays. The latest generation of height control and is now available through Ag Leader’s InSight, EDGE, and...more

OmniSTAR. “I expect the continued adoption of auto-steer and steering assist to dominate our sector of the Precision Agriculture market,” says John Pointon, sales manager. “The relatively small investment required brings immediate advantages in terms of savings in input costs and reduced...more

Raven Industries. “Based on feedback we hear at our training sessions and trade shows, assisted steering will be a very big product for 2010,” says Kristin Tilus, marketing coordinator. “GPS guidance has been out and adopted by a good percentage of the market, and now those people are looking to add...more

SST. According to Mark Waits, marketing manager for SST Development Group, Inc., the company sees challenges and opportunities ahead in 2010. First is seamless data transfer. “There is still a need for devices to talk to one another with little or no file management...more

TeeJet Technologies. “In our opinion, GPS-based systems will continue to dominate product trends,” says Rich Gould, vice president of product strategy. “These systems have become very easy to use and are more affordable than ever. Now that the cost of these systems can be quickly recouped...more

TopCon Positioning Systems. When it comes to technology investment, growers want to do more with less and get the most out of the dollars they are investing in their precision agriculture program, says Topcon’s Mike Gomes. “The three strongest trends we see in this respect are on-the-go sensors for nitrogen application...more

Trimble. Trimble’s vision is GPS, guidance, and precision agriculture solutions for all seasons, all crops, all terrains, and all vehicles, says Erik Arvesen, vice president and general manager for Trimble’s Agriculture Division. The company is bringing many components and capabilities together into one display, simplifying...more