Precision Ag Students Learn How To Combine Technology And Customer Service

Students Training
Students at Ellsworth Community College will receive a unique learning experience, not only gaining knowledge in agriculture technology and application, but also acquiring vital customer service experience.

Ellsworth Community College in Iowa Falls, IA, has partnered with AgriSync to help students gain experience and develop superior customer service skills as part of its Precision Agriculture program, according to an article on the college’s Website. Students will receive a unique learning experience, not only gaining knowledge in agriculture technology and application, but also acquiring vital customer service experience.

“We’re thrilled to have partnered with the precision agriculture program at Ellsworth Community College,” says Casey Niemann, president of AgriSync, Inc. “As technology in agriculture continues to advance, AgriSync will help future industry experts gain the skills to effectively explain that technology and provide a high-level of customer support and satisfaction their customers desire.”

Ellsworth Community College (ECC) began its Precision Agriculture degree program in 2011 to help tackle the talent shortage and need for experienced experts in the growing agriculture technology field. ECC is one of the few colleges across the country that offers a degree in Precision Agriculture.

Kevin Butt and students
Kevin Butt, agriculture professor at Ellsworth Community College,.says they wanted a program that would create the ‘Precision Agriculture Technician’.

“We wanted a program that would create the ‘Precision Agriculture Technician’, the person who is going to be out there one afternoon installing new equipment, and two hours later they are troubleshooting a precision agriculture system,” says Kevin Butt, agriculture professor at ECC.

Butt explained the program was designed to be very hands-on. With roughly 20 students in the program each year, the class size is small enough to conduct real-world applications and scenario training at local precision agriculture dealerships, providing the students a clear view of what they will be doing in the workforce.

“We wanted to incorporate a lot of realism into the program by having students call us and walk us through how to fix the issue,” Butt says. “The part students usually struggle with is the communication component. What the customer is seeing and explaining as the issue, isn’t necessarily what the technician is envisioning.”

Butt says, “When I saw AgriSync, I thought, here’s the future, here’s what we’ve been missing. When the customer is explaining what’s wrong, they can show the technician what they are seeing, so it isn’t a guessing game. In this day and age it’s all about customer service.”

AgriSync is the first remote support app for agriculture. It enables live video calling, which will assist technicians in providing better service to their farmer customers when breakdowns occur. The live video technology allows the advisor to see exactly what the farmer sees to help bring speed to resolution. Within the app, advisors can track their service time through a ticketing system and obtain instant feedback from customers about the quality of service they received.

“The goal in the creation of the AgriSync app is to help farmers reduce downtime and technicians to provide better customer service and build loyalty within their business,” says Niemann. “While teaching students the latest in technology integration with farm equipment, it’s a huge advantage for students to also learn and practice the customer service aspect with scenario training. This added skill will only increase their marketability to future employers.”

ECC has started exploring the AgriSync app and will add the technology to its current curriculum, allowing students to start using the app this semester. Students enrolled in the program will be able to use the app when on-site at local precision agriculture dealers conducting scenario training, or when they aren’t in the classroom and have an issue come up while working on their family farm.

“I’m looking forward to introducing AgriSync to the students,” Butt says. “I know they will be excited about it and it will be a great tool that we will utilize within all areas of our Precision Agriculture program.”

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