Possible Amazon Agriculture Vertical Makes for Blazing #HotTake

This summer will likely go down in ag history as “The Summer of Dicamba.”

But as far as mainstream media is concerned, 2017 is turning out to be the Summer of the #HotTake.

Will we EVER have a passable health care bill? Where is LeBron headed after his inevitable Swan Song with the Cavaliers? And what’s the REAL story behind all of this Don Jr.-Russia nonsense?

Those are just a few of the most interesting #HotTakes currently being debated across the country, but surely more will emerge over the coming months.

Which brings me to, ah yes, the very point of this editorial!

You see, recently there’s been some movement on my personal favorite ag-related #HotTake. A few months ago I predicted that retail giant Amazon would one day possess an unrivaled vertical integration in agriculture, and that Bezos and Co. will accomplish the feat of disrupting modern farming through mergers and acquisitions. First came news of organic retail giant Whole Foods, scooped up for a mere $13.7 billion (!!!), and then, more recently, Bezos announced plans to disrupt the pre-packaged meal delivery game.

Do I expect Amazon to stop there? Not a chance.

Once the retail giant gets a taste of success in food retail, I’d expect the future king of all retail to look around at other aspects of the industry like precision ag, or perhaps even ag retail, as logical next steps, or purchases. Could that see a company like Farmers Business Network, with its crop inputs farm delivery service, gobbled up? What about a more established player such as Helena or the struggling former Jimmy Sanders network known as Pinnacle?

I’d guess all of the above are plausible, plus things none of us have ever even dreamed about could be in play. Could I also be dead wrong?

Of course, but that’s pretty much what #HotTakes are for.

Leave a Reply

Service Providers Stories
PrecisionAg InstituteThe PrecisionAg Institute Partners
October 1, 2017
Learn more about the companies that have committed their corporate and financial support to the PrecisionAg Institute, an independent global forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories. Read More
Algae Lake Erie
Service ProvidersAg Retailers Report Progress on Products and Services that Improve Water Quality
September 28, 2017
Ag retail-serviced acres of variable rate technology (VRT), cover crops, rotational soil testing, and other phosphorus-saving strategies continue to grow Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Diamondback moth
Tools & Smart EquipmentTechAccel Invests in Unique Sprayable RNAi Pesticide Technology
September 12, 2017
TechAccel, the Kansas City-based technology and venture development company, has announced it has awarded the first grant under its “Path Read More
Trending Articles
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Corn Field Sunset
Industry NewsEFC Systems’ FieldAlytics Now Available in Canada
September 29, 2017
According to an AgPR news release, FieldAlytics is now available in Canada through FieldAlytics Solutions Canada, Inc. This new company Read More
Decision Support SoftwareSciFi in Ag: Chatbot with your Plants?
September 26, 2017
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Technology at Agrilevante
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Latest News
Industry NewsFieldReveal Inks Agreement with Texas Agronomy Outfit
October 19, 2017
FieldReveal has entered into an agreement with Ag Producers Cooperative of Dalhart, TX, to offer the full FieldReveal precision ag Read More
corn weather
Data ManagementSeasonal Weather Outlooks: High Risk Worth the Reward?
October 18, 2017
Often, when discussing weather service needs with a potential client, I am asked about the possibility of providing long-range weather Read More
Industry NewsAgDNA Announces Dealership Expansion
October 18, 2017
This week AgDNA surpassed their growth projections, announcing partnerships with eight new multi-store dealerships across the mid-west, mid-south and east Read More
Tomato-crop-India
AsiaIndia Maps 185 Districts Through Remote Sensing for Hor…
October 17, 2017
India’s Union Ministry of Agriculture has mapped 185 districts under a project using remote sensing technology to identify areas best Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient …
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Vector-and-Raster-image
Data ManagementUsing Vector Soil Data in a Raster World?
October 16, 2017
Why spend the time and resources to extract the NRCS ‘Soil SURvey GeOgraphic’ (SSURGO) soil polygons only to display the Read More
Precision Irrigation
Precision Irrigation4 Important Ways Precision Technology Is Impacting Irri…
October 12, 2017
Water management is becoming an increasing concern in agriculture, whether that’s dealing with too much or too little water. This Read More
DronesDroneLife: Global Ag Drone Industry Potentially Worth $…
October 12, 2017
Via DroneLife.com’s Jason Reagan: According to an August study by Esticast Research & Consulting Market Research, the global commercial drone Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imag…
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Planet Labs satellite imagery
Industry NewsFarmers Edge, Planet Labs Announce Multi-Year Exclusive…
October 11, 2017
Farmers Edge announced today a strategic partnership to bring Planet’s best-in-class global monitoring platform to the Farmers Edge precision agriculture Read More
John Deere Combine Harvester at Hagen Farms
Decision Support SoftwareAg and Rail Equipment Uptime Critical for Good Harvest
October 9, 2017
Across the American Heartland, growers have started harvesting their crops for what the USDA predicts will be a good yield Read More
Ag Drone
Industry NewsBotlink, SST Announce Integration
October 6, 2017
Botlink has announced a seamless flow of actionable aerial data into the agX Platform. This integration makes it quick and Read More
corn field
Industry NewsEFC Purchases AgSolver Assets, Establishes New Sustaina…
October 6, 2017
EFC Systems announced it has purchased the assets of AgSolver Inc. The move establishes a new Agronomic Planning and Sustainabilty Read More
Ag Retailer and Grower WinField United
Australia/New ZealandNew Technologies vs. Agronomic Knowledge in Precision A…
October 4, 2017
As the days are getting longer and the temperature is starting to rise, Australian broadacre growers are gearing up for Read More
Field Sky Beauty shot
Industry NewsClimate, West Central Distribution Join Forces on Phosp…
October 3, 2017
To help farmers improve productivity and return on their investment, West Central Distribution and The Climate Corporation have teamed up Read More
Lettuce-with-a-binary-code
DronesYuma Growers Embrace Precision Production
October 3, 2017
From the Rose Garden at the White House, to the laser-leveled fields of Yuma, AZ (home to 90% of this Read More
Drone
EuropeUK: Robotic Farm Completes First Fully Autonomous Harve…
October 3, 2017
It’s harvest season in many parts of the world, but on one farm in the United Kingdom, robots — not Read More
APSUL overview
AmericasFuture of Digital Agriculture Arrives at South American…
October 2, 2017
Last week I attended the fourth South American Congress of Precision Agriculture and Precision Machinery (IV APSUL America 2017). The Read More