Big Ideas Inside

This Winter issue is easily the most enjoyable of the quarterly PrecisionAg Special Reports we put out every year. I like it because we continue to learn from and build on our experiences with an interesting and highly motivated group of agriculture professionals who never seem to stop pushing the envelope on what they do with technology in their operations. And it never fails to surprise me, at least a little.

Iowa grower Clay Mitchell once again is incorporating a new technology into his operation — implement steering. He’s sunk an incredible amount of time and energy into ensuring that it will actually work for him. While this sounds like common sense, it is amazing how many dollars have been invested in precision agriculture more on the hope that something will work, rather than actual evidence that it does work. Mitchell was able to harvest corn this season using a real-time kinematic (RTK) steering system attached to a steerable implement, an activity that supports his work in strip-till and intercropping and makes his farm operation more efficient and profitable.

Clay can’t really surprise me at this point, but Tim Sharp’s new focus on developing agronomic practices for growing sweet sorghum to produce ethanol certainly was. With his cotton project on a longer term development track, it made sense to look for a project with immediate possibilities, and this particular ethanol production vision certainly has potential.

Finally, there’s Tim Norris, who left his precision agriculture manager job at an Ohio cooperative to start his own private agronomy consulting business and ended up building a RTK tower network along the way. I got a chance to catch up with him in person in October, and it looks like it’s going to be a real success.

One thing that struck me in visiting Norris and some of his clients is how much stewardship these products and services still require to be truly successful. Tim spent the last hour of our visit trying to figure out why the RTK signal was having problems, a service that provides no small amount of value to busy growers trying to hustle through fall work while the sun is high and the rain’s not falling.

As Joe Russo says in the closing editorial, and I’m seconding here, there’s no dismissing the importance of expertise and good, dedicated people on the front lines of a precision agriculture program. This factor will either allow you to soar, or tie your program fast.

And one final note. While this is the last print issue you will receive from us in 2006, it doesn’t mean we’re “going dark” by any means. Every other month you can receive PrecisionAg e-News, a twice-monthly summary of top precision news and analysis by the editors of PrecisionAg Special Reports. You can sign up by visiting www.precisionag.com and clicking on the e-news icon.

OK, one more thing. All the best to you and yours for a happy and joyous holiday season!

Leave a Reply

Business Management Stories
Grower-Laptop
Business ManagementOpinion: Stumpin’ for Rural Broadband
April 30, 2018
In 1936, deep in the throes of the Great Depression, the federal government moved forward with an initiative that would Read More
Digital-Farming
Business Management7 Factors That Could Make or Break Digital Farming
April 13, 2018
Digital farming is the new technology genie – a genie that is now out of the bottle and cannot be Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Services
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
aggateway
Business ManagementAgGateway Encourages Use of Standard Identifiers with AGIIS Subscription Promotion
April 11, 2018
AgGateway, the non-profit organization with the mission to promote and enable the industry’s transition to digital agriculture, is offering a Read More
Trending Articles
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Continuing Education for Retail Dealerships
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
Dr Brian Arnall Oklahoma State Paul Schrimpf
Excellence AwardsPrecisionAg Awards Of Excellence Nominations Accepted Through May 18
May 14, 2018
Nominate an outstanding individual for one of four PrecisionAg Awards of Excellence. Recipients will be honored at a special ceremony during the 2018 InfoAg Conference in July. Read More
EventsMeister Media Debuts Growing Innovations
May 10, 2018
As a service provider, you and your grower customers probably can agree on this much: While innovation abounds in agriculture, Read More
UCANR_booth_Food_IT_forum
EventsForum Calling All Innovators of Agriculture Technology
May 2, 2018
The challenges that come with feeding the world continue to grow. Luckily, so do advances in information technology that are Read More
Farm-Storm-Clouds-Photo-Eden-Hills
Data ManagementThe Precipitation Problem in Agriculture
April 17, 2018
Precipitation is arguably the most important agricultural weather parameter, yet it is the most difficult variable to precisely measure. For Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Services
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
Latest News
Plumblee
Industry NewsNew Clemson Precision Ag Expert Bringing High-Tech Solu…
May 24, 2018
The Clemson Extension Service has hired a new Extension associate to help South Carolina farmers learn how to use technologies Read More
InfoAg ConferenceThe InfoAg Conference Offers Early Bird Registration Di…
May 24, 2018
Since 1995, The InfoAg Conference has been the premier event for discussion and advancement of precision agriculture. The event, organized Read More
CAMP3-team
Data ManagementHow AI, Data and Voice Analysis May Transform Farming —…
May 22, 2018
In 2015, an estimated $800 million worth of crops in Georgia — a number that amounted to about 13.8% of Read More
Farmer-tablet
Data ManagementWhen It Comes to Farm Data, How Good Is ‘Good Enough’?
May 21, 2018
Ron Farrell, a frequent sounding board for my wacky ideas and a source of ongoing encouragement to stay the course Read More
Imagery/SensingMavrx Acquires Israeli Imagery Provider
May 17, 2018
Taranis, an Israel-based provider of high-resolution agriculture aerial imagery and deep learning, today announced the acquisition of all Mavrx assets, one Read More
PrecisionAg Professional Accelerator
EventsWhat’s Stopping You From Maximizing Your Precision Prog…
May 16, 2018
Day 2 of the PrecisionAg® Professional Accelerator will challenge you to evaluate and improve your approach to customer value and Read More
Raven-screenshot
EventsRaven Focused on Retail Education with Top Gun Training…
May 16, 2018
It’s no secret that the demand for precision ag technology is growing. As the world population increases, so does the Read More
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Cont…
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
Industry NewsPinnacle Joins Crowded E-Commerce Segment With My Pinna…
May 16, 2018
Pinnacle announced today the launch of its new website along with a new interactive grower-customer portal, My Pinnacle. The No.6-ranked Read More
Veris Soil EC
Sensors/IoTUsing Electrical Conductivity (EC) Sensors in Precision…
May 16, 2018
The measurement of soil EC is widely used in agriculture. However, there is still confusion around the meaning of the Read More
Corn Field Sunset
Industry NewsRaven Announces DOT Joint Development Agreement
May 16, 2018
Raven Industries announced today it will be utilizing its precision agriculture technologies to power the autonomous farming solutions of the Read More
Field-Equipment
Sensors/IoTTop 6 Digital Transformation Trends in Agriculture
May 15, 2018
In recent years, technology in agriculture, also known as AgTech has rapidly changed the industry, writes Daniel Newman on Forbes.com. Read More
Data ManagementDigital Farming: Keep It Simple Analytics
May 15, 2018
In previous articles, I tried to lay out some logical components and processes that enable digital farming to get inside Read More
NOAA-Snow-Depth-Analysis-April-15
Data ManagementRebounding Spring for 2018 Planting: Cold April Weather…
May 14, 2018
This month, I am taking a break from discussing weather technology or opining on how to better apply weather and Read More
Dr Brian Arnall Oklahoma State Paul Schrimpf
Excellence AwardsPrecisionAg Awards Of Excellence Nominations Accepted T…
May 14, 2018
Nominate an outstanding individual for one of four PrecisionAg Awards of Excellence. Recipients will be honored at a special ceremony during the 2018 InfoAg Conference in July. Read More
Ag Retailer and Growers with tablet WinField United
Industry NewsCommoditAg Announces Enhanced E-Commerce Platform
May 11, 2018
CommoditAg launches CommoditAg LIVE, described as “an enhanced ecommerce platform providing more benefits to growers, and a superior customer experience”. According Read More
Industry NewsTrimble Adds Crop Health Imagery, Work Orders Features …
May 10, 2018
Trimble announced today that it has added Crop Health Imagery and Work Orders features to its Trimble Ag Software. The Read More
Parkland College Student Training
AmericasBushel Garners $7 Million Private Investment Round
May 10, 2018
Bushel today announced a $7 million private investment round to accelerate its patent-pending digital platform for the grain industry. The Read More