AMVAC Ups The Ante With New Precision Ag Technology

A potentially industry-changing at-plant soil treatment system from American Vanguard Corp., or AMVAC, is coming soon to large growers in the U.S. and internationally, writes Jackie Pucci on AgriBusinessGlobal.com.

Eric Wintemute, AMVAC
Eric Wintemute, AMVAC Chairman and CEO

The invention is called SIMPAS, and the brains behind it is Eric Wintemute, Chairman and Chief Executive of the Southern California-based company since 1994.

In an exclusive interview with AgriBusiness Global, Wintemute explains that the idea came about when he was at a conference around 2008. A panel was presenting on the growing problem of corn rootworm and other insects attacking corn.

“I asked them after, why don’t we put more chemicals on the seed? They said that we’re limited to how much we can coat the seed to 1% of the weight of the (corn) seed. That got me thinking, wouldn’t it be great if we could deliver at the time of planting more than just insecticide, but fungicide, nematicide, and different components that could go down at the same time?”

AMVAC’s SmartBox closed-delivery application system — originally acquired from DuPont in 2000 and used by thousands of U.S. Corn Belt growers ever since — while successful, is a one-trick pony, dispensing only soil insecticides.

Wintemute was able to turn that seed of an idea into reality.

SIMPAS builds on the SmartBox platform, upping the ante with sophisticated yet still simple-to-use metering and software and the ability to deploy an array of product that make it the “ultimate dispensing machine,” as Bill Kuser, veteran AMVAC spokesman calls it.

Bob Trogele, Chief Operating Officer, encapsulates the ultimate goal of SIMPAS: “We’re digitizing the production system of a grower, and we’re enabling precision ag.”

“A lot of our customers, partners, and competitors have invested a lot of money into ag data and other precision ag technologies. This is a device that allows you to actually apply it,” says Trogele.

Read the full story on AgriBusinessGlobal.com.

Leave a Reply

Service Providers Stories
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Diamondback moth
Tools & Smart EquipmentTechAccel Invests in Unique Sprayable RNAi Pesticide Technology
September 12, 2017
TechAccel, the Kansas City-based technology and venture development company, has announced it has awarded the first grant under its “Path Read More
LettuceBot
Tools & Smart EquipmentThe Tipping Point for Machine Learning in Agriculture
September 8, 2017
At the PrecisionAg Innovation Series earlier this year, retailers and growers both expressed the need to gather data and the Read More
Farming at Sunset
Business ManagementAgtech Issues: The Shiny Object Syndrome
September 6, 2017
Do you remember those cartoons where someone lures someone else by placing a piece of candy, small amount of money, Read More
Trending Articles
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment for a More Sustainable Future
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
BASF Maglis grower retailer tablet
Data ManagementWhat Will Happen to My Data? Understanding Your Rights in Precision Agriculture
September 12, 2017
The use of precision agriculture-based decision making to determine fertilizer rates and hybrid types and planting rates is becoming more Read More
Robotics/Labor SaversBlue River, Deere Deal Will Accelerate Farm Robot Innovation
September 11, 2017
No, Blue River Co-founder and CEO Jorge Heraud has not been deposed — Gaddafi-style — by big, bad corporate overlord Read More
Farming at Sunset
Business ManagementAgtech Issues: The Shiny Object Syndrome
September 6, 2017
Do you remember those cartoons where someone lures someone else by placing a piece of candy, small amount of money, Read More
AgQuip overview
Australia/New ZealandAgQuip 2017 Displays New Ag Technology in Australia
August 28, 2017
The annual AgQuip field days took place in Gunnedah, NSW on August 22-24. Being the largest agricultural field days in Read More
Latest News
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Te…
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Kray Drone Application
DronesCrop Spraying Drone Manufacturer Kray Technologies Gets…
September 22, 2017
Chernovetskyi Investment Group (CIG) has reached an agreement on investment into Kray Technologies company, which manufactures Kray Protection industrial robotic Read More
Imagery/SensingPlanet Announces New Hi-Res Imagery Products
September 21, 2017
Since our acquisition of Terra Bella, and the SkySat constellation of seven satellites, we’ve been focused on making this high-resolution Read More
Systems ManagementBayer Dismisses Antitrust Concerns about Digital Farmin…
September 20, 2017
Bayer said it was unable to propose the sale of any digital farming assets to allay EU concerns about its Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
Robotics Specialty Crops
EventsPrecision in Specialty Crops Gains Momentum
September 20, 2017
When John Deere acquired Blue River Technologies (BRT) recently, BRT’s See & Spray technology received plenty of play. Yet many Read More
Decision Support SoftwareSyngenta Helps Lead Efforts for Farm Management Softwar…
September 19, 2017
Ag data from tractors, combines, planters, and other farm machinery present a huge opportunity for growers to manage their operations Read More
Petra-Andren-Cicada-Innovations
Australia/New ZealandGrowLab’s Rocket Fuel for AgTech in Australia
September 19, 2017
Despite its superpower status as a producer and exporter of agricultural goods and services, up until now Australia has had Read More
CropIn-Team-Photo-credit-BW-Disrupt
AsiaCropIn Aims to be a Global Leader in AgTech Sector
September 19, 2017
Krishna Kumar created AgTech startup, CropIn Technology in 2010, along with co-founders Kunal Prasad and Chittranjan Jena. The trio went Read More
China-Beidou-Navigation-Satellite-System
AsiaChina’s Navigation System Gets Powerful Chip to I…
September 18, 2017
A new powerful chip technology has been introduced in China’s national satellite navigation system to provide high-precision positioning, according to Read More
Tablet Grower
Industry NewsFieldReveal Names Hesse New CEO
September 18, 2017
Matt Hesse has been selected as the Chief Executive Officer of FieldReveal, a newly launched joint venture formed to deliver Read More
John-Deere-labs
Tools & Smart EquipmentHow John Deere’s New AI Lab Is Designing Farm Equipment…
September 15, 2017
On a block in San Francisco’s SoMa district, near LinkedIn’s headquarters and dozens of startups, a 180-year-old company best-known for Read More
Wheat sunrise
Australia/New ZealandSparkLabs Group Launches an Agricultural Tech Accelerat…
September 15, 2017
SparkLabs Group, which claims to be the largest startup accelerator group in Asia, is stepping into agricultural tech with a Read More
Sensors/IoTCollaboration Leverages Internet of Things, Sensors in …
September 15, 2017
The vision of having license-free community sensor networks for agricultural users has made a giant leap closer to reality. A Read More
Young Corn Field
Data ManagementPurdue Online Tool to Help Farmers Make Precision Decis…
September 14, 2017
An innovative online tool developed by a Purdue University engineering professor will allow farmers to process data collected from their Read More
forbes-agtech-summit
Precision IrrigationImproving Water Management: Can Silicon Valley Help?
September 13, 2017
I recently attended the Forbes AgTech Summit in Salinas, CA, where roughly 50 start-up companies originating from Silicon Valley and Read More
Nate-Dorsey-Field-Trial-Curve-Compensation
Systems ManagementField Trial: Precision Application and Curve Compensati…
September 13, 2017
Several months ago I wrote an article about curve compensation in planters and how these systems can help create more Read More
Diamondback moth
Tools & Smart EquipmentTechAccel Invests in Unique Sprayable RNAi Pesticide Te…
September 12, 2017
TechAccel, the Kansas City-based technology and venture development company, has announced it has awarded the first grant under its “Path Read More