A New Precision Vision

It’s been an incredible year for the team here at Preci­sionAg Media. We have more than two decades in as the leading media source for ag technology, and we’ve seen a lot of marketplace ups and downs, and products and systems come and go. But we could tell going into 2016 that things were rapidly changing.

All segments of agriculture, from crop protection and seed to fertilizer and equipment, have been trying to find their place in the evolving precision market. Outside venture capital investment brought multitudes of products and systems vying for farmer attention and dollars. Tech companies working on big ideas in other industries began exploring agriculture as an additional outlet for their technologies.

From drones and robots to sensors and big data, ag technology continues its exponential growth. We’ve watched and reported with a mix of excitement and concern.

Technology in agriculture has the potential to deliver tremendous value to the farm operation, from improved agronomic recommendations to greater operational efficiency to improved labor management, and much more. But the sheer volume and complexity of the technology makes effective farmer adoption of technology an almost impossible task.

Precision agriculture integrators — retail agronomists and precision specialists, independent precision and agronomic consultants, equipment dealers, and university and Extension specialists — are creating critical connective tissue between farmers and technology providers. They are doing the best they can to facilitate farmer use of technology and are trusted advisers that provide tremendous value, but they are also struggling to stay in front of the technology revolution.

Given these realities, and after spending the past 18 months engaging with the market through the magazine, our enewsletters, social media, and five events we hosted, we’re making a significant strategic decision in our content direction.

Beginning with our next issue in February 2017 (and online this month), the magazine will cater exclusively to the strategic and business management needs of precision agriculture integrators under a new brand, PrecisionAg Professional.

Our research and market experience leads us to believe that we as a media organization can best help drive the adoption of precision technology, and urge greater market collaboration among the key precision companies through more focused engagement with precision technology integrators. Inside the pages of PrecisionAg Professional, readers will find case studies on best precision practices, business management ideas, deep-dives into effectively integrating products and technologies, and other topics of interest to precision integrators. In our view, informed and successful precision professionals will allow agriculture to more rapidly and fully realize the benefits of technology.

Beyond the magazine, we created a targeted space on this website at www.precisionag.com/professionals, and will be focusing our enewsletter on content of particular interest to integrators.

On the event side, our PrecisionAg Innovation Series will likewise focus on precision professional-centric topics and themes.

This new focus means that farmers will no longer receive the publication. However, we welcome you to use our website at www.precisionag.com for general precision agriculture news and information. We look forward to your feedback as we move in this bold new direction.

Leave a Reply

Business Management Stories
computer-in-field
Business Management3 Questions to Ask When Looking for Your First Job in Precision Agriculture
June 18, 2018
Let me begin this column by extending my congratulations to all of my fellow students who have just graduated – Read More
Grower-Laptop
Business ManagementOpinion: Stumpin’ for Rural Broadband
April 30, 2018
In 1936, deep in the throes of the Great Depression, the federal government moved forward with an initiative that would Read More
Digital-Farming
Business Management7 Factors That Could Make or Break Digital Farming
April 13, 2018
Digital farming is the new technology genie – a genie that is now out of the bottle and cannot be Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Services
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
Trending Articles
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportunities
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key to Transforming Global Agriculture
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
InfoAg ConferenceThe InfoAg Conference Offers Early Bird Registration Discount
May 24, 2018
Since 1995, The InfoAg Conference has been the premier event for discussion and advancement of precision agriculture. The event, organized Read More
Ernie-Chappell-Screenshot
EventsEFC Systems Sponsorship Demonstrates Commitment to Continuing Education for Retail Dealerships
May 16, 2018
Enterprise software manufacturer EFC Systems, scholarship sponsor of the inaugural PrecisionAg® Professional Accelerator professional development conference this June in Brookings, Read More
EventsMeister Media Debuts Growing Innovations
May 10, 2018
As a service provider, you and your grower customers probably can agree on this much: While innovation abounds in agriculture, Read More
UCANR_booth_Food_IT_forum
EventsForum Calling All Innovators of Agriculture Technology
May 2, 2018
The challenges that come with feeding the world continue to grow. Luckily, so do advances in information technology that are Read More
Latest News
Industry NewsRaven Launching CR12 Field Computer in Europe this Week
June 19, 2018
Raven Industries announced the release of a new, larger field computer: the CR12. Utilizing the same functionality as the CR7 Read More
dropcopter
DronesNew York Apple Orchard Claims World First in Pollinatio…
June 18, 2018
Beak & Skiff Apple Orchard in LaFayette, NY, is the first orchard in the world to use drones to pollinate Read More
Farmer with iPad
Decision Support SoftwareAgrian Enhances Field Scouting App
June 18, 2018
Agrian has added a new feature to its robust field scouting app – a pest trap counting solution. The new Read More
AmericasMFA Precision Head Talks Precision Ag, Cover Crops at 2…
June 18, 2018
Although implicit to anyone that spends a good chunk of their career in agriculture, the link between advanced precision technology Read More
Iron Man
UncategorizedAgFunder News: Forget Self-Driving Tractors; Agricultur…
June 18, 2018
Marvel’s Iron Man suit might seem an unlikely source of inspiration for growers, writes Joseph Byrum on AgFunderNews.com. Once the Read More
Soil-Corn-plants-field
Data ManagementRemote Soil-Sensed Management Zones Help Increase Crop …
June 18, 2018
Accurate prescription maps are essential for effective variable rate technology (VRT) fertilizer application. Grid soil sampling is frequently used to Read More
JDandPessl
Sensors/IoTJohn Deere, Pessl Instruments Team Up to Create Opportu…
June 18, 2018
John Deere is best known for its line of tractors, combines, sprayers, and implements. However, in an effort to help Read More
computer-in-field
Business Management3 Questions to Ask When Looking for Your First Job in P…
June 18, 2018
Let me begin this column by extending my congratulations to all of my fellow students who have just graduated – Read More
Robotics/Labor SaversStine Seed Plunks Down $5 Million on Smart Ag’s D…
June 14, 2018
Stine Seed Farm has invested $5 million in Smart Ag Inc., an Iowa technology firm that has developed a full Read More
David-Perry-featured-image
AmericasIndigo Touts ‘New Approach to Agricultural R&…
June 13, 2018
Indigo, the Boston-based microbial crop technology startup that has raised more than $400 million, announced it is expanding its research Read More
Ag Drone
EventsAgTech Conference of the South Dedicated to Innovation,…
June 12, 2018
Join current and emerging agtech business leaders and investors at the AgTech Conference of the South, a premiere conference dedicated Read More
Munckhof Machinefabriek equipment
EuropeEurope: Precision Farming at Heart of Munckhof Deal
June 11, 2018
One of Europe’s oldest suppliers of machinery used in fruit production, the Dutch firm Munckhof Machinefabriek, has been purchased by Read More
Australian-Farmers
Australia/New ZealandCrunching the Ag-Tech Numbers Saves Time for Australian…
June 5, 2018
Time management is key on the Walker family’s farm, where a mix between cropping, commercial sheep and two studs means Read More
Drone-exhbitor-at-Drone-Show
AmericasDroneShow Highlights UAV Technology in Latin America
June 4, 2018
Editor’s note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded Read More
Imagery/SensingImagery in Agriculture: Time for a Reality Check
June 4, 2018
Where do I begin….I’ve been dealing with imagery in agriculture since I was 10 when my dad started Satshot. At Read More
AmericasNAAA Issues Drone Pilot Reminder: Watch Out For Aerial …
May 31, 2018
With more than 1 million UAVs registered with the FAA, it is vitally important for UAV operators to be aware Read More
Matt-Waits-featured
Decision Support SoftwareSST’s Matt Waits: Innovative Data Solutions Key t…
May 31, 2018
Proagrica, part of RELX Group, earlier this year acquired U.S.-based precision agriculture solutions company, SST Software, in a move set Read More
CROO Robotics’ automated strawberry harvester
Specialty CropsGrowingProduce.com: Fruit Growers, It’s Time to Mechani…
May 30, 2018
If you’re into conspiracies, you might be interested to know that I have stumbled onto a doozy. And it looks Read More