pamarketbrief

Making Sense of Sensors in Agriculture

For agriculture service providers, evolving sensor technology is viewed with a sense of endless possibilities, mixed with a bit of trepidation.

Sensors can seemingly do about anything on the farm. Measure soil characteristics with electrical current? Check. Monitor soil moisture and irrigation activity? Check. Track rainfall, wind, and other weather conditions? Check. Transmit data points 24/7 to a central database for deep analysis? Check. Report on planting, application, and harvesting efficiency? Check. Ride on a drone or a satellite and provide in-season feedback on crop and farm conditions? Check.

Become one of the farmer’s trusted advisers? Uh, not so fast. Sensor capabilities are robust and growing, but not likely to replace “boots on the ground,” at least for the foreseeable future. The better bet is that sensors will allow agronomists and consultants to help farmers make better decisions, and invite contributions from equipment and seed dealers who provide vital advice and services to the farmer.