The Planting Revolution in Brazil

Before-equipment
These photos highlight the work of a creative farmer in Mato Grasso, Brazil, who took advantage of old planters (above) and modified some parts and added meters, spending less than half the price of a new row planter. This large farm retrofitted more than 10 planters with the best technology (below).
Retrofitted-planter

While I currently work independently in the area of agricultural technology, I also participated in all of the development of Precision Planting equipment in Brazil. I can say that planting in Brazil has changed significantly due to the use of Precision Planting meters in the country.

It all started with a partnership with the Brazilian brand Stara in South Brazil in 2011. We have to give the merit to this company because it has done much of the tropicalization work on the equipment, where many points of improvement have been made.

With Monsanto’s purchase of Precision Planting in 2012, the business expanded in Brazil, including the development of commercial and engineering teams. Still, many challenges have been encountered with this equipment because the conditions in the U.S. are very different from ours, such as soil and wear parts of the equipment. Also, the Brazilian agricultural market is not accustomed to the equipment aftermarket.

However, we have noticed excellent performance of the equipment when well regulated. We also have had improvements in the planting of soybeans, corn, beans, and cotton. And because of this situation, other farm equipment companies have invested their use of this technology in Brazil.

In the last four years, manufacturers such as Tatu Marchesan, Vence Tudo, and Kuhn have added vSet meters and thus have had high increases in their planter sales. We also had the launch of CNH in Brazil with Precision Planting meters, giving even greater competitiveness to the business.

In addition, during my visit to the Farm Progress Show in August, I learned about the great work that AGCO intends to do in Brazil in the next few years. With the company’s intense research work on U.S. crops, I know that this will be replicated in Brazil. I talked to many professionals at the show who were very excited about AGCO’s work in other geographies. One area that should evolve is the company’s research on down force sensors, a tech issue that is studied little in Brazil but that has great impact on the depth of planting.

During my visit to the Farm Progress Show, I also congratulated Gregg Sauder, the founder of Precision Planting and current president and founder of 360 Yield Center, for all his work and for being part of this planting revolution in Brazil and in the World.

Gregg-Sauder-and-Mauricio-Netto
Gregg Sauder (left) and Mauricio Nicocelli Netto at the 2017 Farm Progress Show.

Leave a Reply

Americas Stories
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient Use Efficiency
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
APSUL overview
AmericasFuture of Digital Agriculture Arrives at South American Precision Ag Event
October 2, 2017
Last week I attended the fourth South American Congress of Precision Agriculture and Precision Machinery (IV APSUL America 2017). The Read More
Resistant-weeds-in-Brazil
AmericasUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
LAP
AmericasLAP and ABPSAP: Advancing Precision Agriculture in Brazil
July 5, 2017
In this article, I would like to highlight two important entities of precision agriculture in Brazil. The first of these Read More
Trending Articles
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient Use Efficiency
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imagery Deal
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Corn Field Sunset
Industry NewsEFC Systems’ FieldAlytics Now Available in Canada
September 29, 2017
According to an AgPR news release, FieldAlytics is now available in Canada through FieldAlytics Solutions Canada, Inc. This new company Read More
Decision Support SoftwareSciFi in Ag: Chatbot with your Plants?
September 26, 2017
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
deepfield-robotics-bonirob
Robotics/Labor SaversDeepfield Robotics to Showcase Precision Agriculture Technology at Agrilevante
September 22, 2017
Deepfield Robotics is preparing to showcase its robotics and automation technologies for the agriculture market at the Agrilevante event, in Read More
Farmer with iPad
Australia/New ZealandAgrian Expands into Australia
September 20, 2017
In line with a familiar growth trajectory, Agrian Inc. is moving into Australia with a physical support and sales presence Read More
Latest News
Robotic-Field-Scanner
Specialty CropsOpinion: Agriculture’s Big Data is Coming to You
October 20, 2017
If you think your world is changing at a dizzying pace, you ain’t seen nothin’ yet. That’s my takeaway from Read More
Ohio State
Data ManagementRecap: The Ohio State University Explores Ag Tech ROI a…
October 19, 2017
How do soybean producers begin to extract value from the vast selection of digital tools available in agriculture today? At Read More
Industry NewsAGCO, Climate Corp. Announce Digital Partnership
October 19, 2017
AGCO announced today a new digital partnership with The Climate Corp. that will provide AGCO customers the option to connect Read More
Industry NewsFieldReveal Inks Agreement with Texas Agronomy Outfit
October 19, 2017
FieldReveal has entered into an agreement with Ag Producers Cooperative of Dalhart, TX, to offer the full FieldReveal precision ag Read More
corn weather
Data ManagementSeasonal Weather Outlooks: High Risk Worth the Reward?
October 18, 2017
Often, when discussing weather service needs with a potential client, I am asked about the possibility of providing long-range weather Read More
Industry NewsAgDNA Announces Dealership Expansion
October 18, 2017
This week AgDNA surpassed their growth projections, announcing partnerships with eight new multi-store dealerships across the mid-west, mid-south and east Read More
Tomato-crop-India
AsiaIndia Maps 185 Districts Through Remote Sensing for Hor…
October 17, 2017
India’s Union Ministry of Agriculture has mapped 185 districts under a project using remote sensing technology to identify areas best Read More
Brazil-Soybean-field
AmericasIPNI Brazil: Precision Agriculture to Improve Nutrient …
October 16, 2017
As I mentioned in my last article, the IPNI Brazil Symposium on Precision Agriculture was held in early October in Read More
Vector-and-Raster-image
Data ManagementUsing Vector Soil Data in a Raster World?
October 16, 2017
Why spend the time and resources to extract the NRCS ‘Soil SURvey GeOgraphic’ (SSURGO) soil polygons only to display the Read More
Precision Irrigation
Precision Irrigation4 Important Ways Precision Technology Is Impacting Irri…
October 12, 2017
Water management is becoming an increasing concern in agriculture, whether that’s dealing with too much or too little water. This Read More
DronesDroneLife: Global Ag Drone Industry Potentially Worth $…
October 12, 2017
Via DroneLife.com’s Jason Reagan: According to an August study by Esticast Research & Consulting Market Research, the global commercial drone Read More
Decision Support SoftwareFarmers Edge, Service Provider Talk High-Frequency Imag…
October 11, 2017
As the domestic ag tech market continues to mature and develop as we barrel into 2018, another intriguing partnership has Read More
Planet Labs satellite imagery
Industry NewsFarmers Edge, Planet Labs Announce Multi-Year Exclusive…
October 11, 2017
Farmers Edge announced today a strategic partnership to bring Planet’s best-in-class global monitoring platform to the Farmers Edge precision agriculture Read More
John Deere Combine Harvester at Hagen Farms
Decision Support SoftwareAg and Rail Equipment Uptime Critical for Good Harvest
October 9, 2017
Across the American Heartland, growers have started harvesting their crops for what the USDA predicts will be a good yield Read More
Ag Drone
Industry NewsBotlink, SST Announce Integration
October 6, 2017
Botlink has announced a seamless flow of actionable aerial data into the agX Platform. This integration makes it quick and Read More
corn field
Industry NewsEFC Purchases AgSolver Assets, Establishes New Sustaina…
October 6, 2017
EFC Systems announced it has purchased the assets of AgSolver Inc. The move establishes a new Agronomic Planning and Sustainabilty Read More
Ag Retailer and Grower WinField United
Australia/New ZealandNew Technologies vs. Agronomic Knowledge in Precision A…
October 4, 2017
As the days are getting longer and the temperature is starting to rise, Australian broadacre growers are gearing up for Read More
Field Sky Beauty shot
Industry NewsClimate, West Central Distribution Join Forces on Phosp…
October 3, 2017
To help farmers improve productivity and return on their investment, West Central Distribution and The Climate Corporation have teamed up Read More