Agriculture is big business in Brazil, which is the fifth largest country in the world. It is a nation with a very well developed and professional farming sector and a number of large operators, according to a press release on Agritechnica.com. SLC Agricola S.A., for example, farms about 400,000 hectares in the Cerrado region of the country. Its management team, headed by CEO Aurelio Pavinato, is constantly exposed to new technologies via its suppliers, partner companies, congresses and exhibitions (like Agritechnica, which is the world’s leading agricultural machinery trade fair), and training courses. It also has a well-developed process for deciding if an innovative system has a place in the business.
The business operates 15 separate farms at elevations from 300 to 1,000 meters. Depending on the individual site, annual rainfall ranges from 1,200 to 2,000mm, and the climate, with average temperatures ranging from 22 to 27 Celsius, and fertile soils, mean many of the farms can achieve two crops each year. SLC Agricola uses a wide range of precision farming technologies that began being introduced about 12 years ago. More recently, a digital farming project, initiated in 2015, has been introduced to with the aim of making the management of inputs, machines and people even more efficient.
The company has embraced the concept of “Green Future-Smart Technology”, which Agritechnica organizer DLG (German Agricultural Society) has chosen as the overall theme of this year’s fair. The show is THE platform for the presentation of new developments in farming, and the theme recognizes the need for today’s agriculture to be sustainable in terms of ecology, economy and human resources.