Digital Agriculture: The Hottest Theme of 2018 in Brazil

The agricultural fair circuit in Brazil has begun and the central theme thus far has been digital agriculture. With an emphasis on education and research, agricultural fairs are creating paths and examples of how farmers can be inserted into the new practices and tools for agriculture in an effective way that helps reduce costs and improve their bottom line.

Aerial-View-of-SAFRA
Aerial view of Show Safra in Lucas do Rio Verde.

SAFRA-show
Show Safra panel on digital agriculture (from left): Daniel Latorraca (IMEA), Maurício Nicocelli (MONAGRI), Rafael Kümmel (Dr. Paulo Farm), and Otávio Celidônio (SENAR).

In March, I attended the largest state fair in Mato Grosso, Show Safra. Located in Lucas do Rio Verde, the show had more than 45,000 participants this year and generated about U$350,000,000. The main theme at the event, of course, was digital agriculture. Show Safra featured presentations by Fabio Gandour (IBM) on “How do machines learn?” and Paulo Herrmann (President of John Deere for Latin America) on “The Future of Agrobusiness”. Monagri Consulting, my company, was also part of a panel that discussed how to start a digital agriculture project.

The panel highlighted the following companies that are already present in Brazil: Climate FieldView, Farmers Edge, Strider, FarmWorksTrimble, SMS Ag Leader, FarmBox, Agrotec, Solinftec, Aegro, DroneDeploy, Taranis, Agronow, DJI Innovations, Indigo Agriculture, Blue River Technology, Precision Planting, Weather Underground, Agrosmart, and Agritask. It was an excellent opportunity to show what each company presents as a product and service and also to demonstrate user perception.

In the area of people training, Otávio Celidônio spoke about projects that are helping to train new professionals to work in digital agriculture, Rafael Kümmel showed examples of successful digital farming tools on his farm, and Daniel Latorraca mediated the event and previewed the Summit Agrihub that will be one of the largest digital agriculture events in Brazil this year, to be held in Cuiabá on April 18-19.

Leave a Reply

Americas Stories
PA-Accelerator-logo
AmericasBuilding Trust is Key Selling Point for Agtegra Agronomist
April 10, 2018
Agtegra Cooperative’s Andrew Kappes has two pieces of advice for precision farming-focused ag service providers: Take a team-first approach, and Read More
AmericasFBN Announces Canadian Expansion, Dealer Acquisition
March 29, 2018
Farmers Business Network (FBN) today announced its international expansion into Canada for the 2018 growing season, and the acquisition of Read More
Farmer-Soybean-field
AmericasWillness: Building VRA Fertility Zones on Plant Biomass Alone is Short-Sighted
March 29, 2018
I posed a question in a twitter poll in order to raise awareness of how measurements of biomass from remote Read More
AmericasIn Granular’s Deal with Planet, Satellite Images Deliver Peace of Mind
March 27, 2018
If only software from precision agriculture companies was more like Facebook or Google, no one in North America would be Read More
Trending Articles
Farm-Storm-Clouds-Photo-Eden-Hills
Data ManagementThe Precipitation Problem in Agriculture
April 17, 2018
Precipitation is arguably the most important agricultural weather parameter, yet it is the most difficult variable to precisely measure. For Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Services
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
CROO Robotics’ automated strawberry harvester
Robotics/Labor SaversSpecialty Crops: Get in Gear Now for Agriculture’s Robotic Revolution
April 11, 2018
While the immigration debate rages on in Washington, DC, with little chance for reform in sight, the uncertain labor picture Read More
InSiteDCM
Business ManagementDelivering on Ag Data Value
April 3, 2018
Bruce Baier is another deeply experienced precision agriculture manager who survived the early years of ag technology while riding the Read More
University-of-Georgia-photo-credit-USDA
Business Management25 Best Colleges for Precision Agriculture
March 21, 2018
Choosing the right college is a process. It’s one that I’m just now embarking on with my teenage daughter. Long Read More
Farmer-tablet
Decision Support SoftwareOpinion: The Missing Link in Precision Agriculture
March 15, 2018
The agtech boom over the last two years is indeed astonishing. Farmers are becoming more open to new, emerging technologies Read More
Latest News
Finalists-teams-Syngenta-Crop-Challenge-in-Analytics
Data ManagementData-Driven Strategies and Machine Learning Shaping the…
April 26, 2018
Last week I attended the 2018 INFORMS Conference on Business Analytics & Operations Research in Baltimore, MD. Among the activities Read More
Sentera-FieldAgent
Industry NewsSentera, The Climate Corp. Partner to Enhance Agronomic…
April 24, 2018
Climate FieldView customers can now enjoy seamless integration of Sentera FieldAgent on-field sensor and analytics products with FieldView, as well Read More
Field Sprayer
Sensors/IoTHere’s What’s Working with the Internet of Things ̷…
April 24, 2018
With the advent of the Internet of Things (IoT), we are now seeing farmers use more wireless technologies to increase Read More
Case-Header-2
Industry NewsAustralian Company Offers On Combine Analysis Technolog…
April 24, 2018
Next Instruments is an Australian manufacturer of instrumentation for the grains and food industries. Over the last 5 years Next Read More
corn field
Industry NewsNutrient Ag Solutions Launching New Digital Farming Pla…
April 24, 2018
Nutrien’s retail division – soon to be rebranded as Nutrien Ag Solutions – has announced the launch of a new Read More
Industry NewsClimate Corp Announces 5 New FieldView Integrations
April 23, 2018
The Climate Corporation announced the addition of five industry-leading partners to The Climate Corporation’s Climate FieldView digital agriculture platform. The Read More
Laura_Crook_WinterWheat_Blackgrass_PrecisionAg
Industry NewsKansas Software Outfit Ag Developer Announces agX Integ…
April 23, 2018
Ag Developer, a Kansas based software development company, is simplifying grower/advisor communications by connecting to the agX Platform, according to Read More
field_in_back_1000_wd-featured-image
Industry NewsAyrstone Introduces High-Speed WiFi System for Farms
April 20, 2018
WiFi has become a necessity, and a proliferation of new WiFi devices have come to market for urban homes and Read More
Indian-Agriculture
AsiaIndian IoT Platform for Pre and Post Harvest Raises See…
April 19, 2018
Indian startup AgNext has raised an undisclosed seed round led by India-focused Agtech VC Omnivore Partners along with Singaporean angel Read More
Bayer-Forward-Farming
Industry NewsMaryland Farm Opens as Hub of Learning about Sustainabl…
April 19, 2018
Fourth-generation Maryland farmer Trey Hill measures the success of his operation not just by how many bushels of corn, soybeans, Read More
THRIVE
Industry NewsAgritech Startup Backers Announce New Corporate Partner…
April 18, 2018
Entering its fourth year, the THRIVE Venture & Innovation platform announced today the nine finalists and investment in its spring Read More
computer-in-field
EventsFinding Our Way in the Business of Precision Agricultur…
April 17, 2018
Service providers are the essential link between precision agriculture products and practices and the farmers who are increasingly relying on Read More
Farm-Storm-Clouds-Photo-Eden-Hills
Data ManagementThe Precipitation Problem in Agriculture
April 17, 2018
Precipitation is arguably the most important agricultural weather parameter, yet it is the most difficult variable to precisely measure. For Read More
Digital-Farming
Business Management7 Factors That Could Make or Break Digital Farming
April 13, 2018
Digital farming is the new technology genie – a genie that is now out of the bottle and cannot be Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Serv…
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
Facebook-phone
Data ManagementWhat Lessons Can the Ag Industry Learn from the Faceboo…
April 12, 2018
Today, a seemingly endless amount of ag data flows from growers’ fields into a host of technology platforms. It is Read More
DronesWhen High Value Crops Meet Inaccessible Areas: How Dron…
April 12, 2018
Avocados are one of the few crops in Chile that can economically be commercially cultivated on hills. On one hand Read More
Almond-trees-blooming
Sensors/IoTWhy Virtual Sensors Could Save California’s At-Ri…
April 12, 2018
To say that the Golden State can lay claim to the title of king of almonds might be an understatement. Read More