Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson on WeeklyTimesNow.com.au.
And when lumped under the umbrella term “agtech”, it’s no wonder farmers, investors and business leaders can be left scratching their heads.
Entrepreneur group Start Up Australia says the term agtech refers to “transforming the global food system” through digital technology.
Monsanto Australia technology boss James Nielsen says agtech is “about smart farmers getting smarter using digital technology”.
And the Australian Farm Institute, a body increasingly wading through the agtech pool, says it’s about “connecting things that have been around for some time”.
At the root of it, agtech is simply combining two words to define the joining of two worlds — agriculture and technology. And while using the latest in machinery is nothing new to those who work the land, the latest wave of digital technology requires farmers to adopt a whole new set of skills to keep up.
And as farmers are called on to increase production while reducing costs, with limited water and space, they are going to need all the technology they can access, whether it’s advancements in robotics, drones, aerial mapping, the latest in software or technical support for decision making.