The move to a high tech agricultural environment continues apace with recent agreements and acquisitions cementing intent of key players in the machinery segment, reports Tom McKenny of StockJournal.com.
Data and the tools needed to produce in-field agricultural data has been the focus of recent moves with John Deere, CNH and Raven all in the game.
Raven and CNH Industrial have signed an agreement to partner on the use of Raven technology and products through CNH brands Case IH and New Holland.
The partners say the agreement enables Raven and CNH to help customers increase efficiency, decrease input costs and deliver higher yields.
Raven Applied Technology Division’s Brian Meyer said the deal was a commitment to “to developing ground-breaking products and high quality service that has a positive impact on our customer’s efficiency and profitability in their operations.”
John Deere similarly intensified its focus on precision agriculture acquiring a European planting equipment business and a US based digital agricultural solutions business.
Deere and The Climate Corporation, a subsidiary of Monsanto, signed an agreement to share data and for Deere to acquire the Precision Planting equipment business which will allow exclusive near real-time data connectivity between some Deere equipment and the Climate FieldView platform.