The Top 10 People In Precision Agriculture

Precision agriculture — with all its wacky technologies and advanced algorithms and such — remains a people business. So, without further adieu, on the pages ahead are the Top 10 people (in alphabetical order) we feel are driving precision agriculture adoption forward in 2016.

Be sure to also check out these top 10 lists:

Top 10 Technologies In Precision Agriculture Right Now

10 Bold Predictions For Precision Agriculture

1. Wade Barnes, Farmers Edge, CEO

Wade Barnes Farmers Edge using FarmCommand
Farmers Edge, led by CEO Wade Barnes, has nearly 300 employees who specialize in everything from data science to hardware engineering, to soil science and sustainability.

Fresh out of ag school and working as an agronomist at the local co-op, Farmers Edge (Winnipeg, MB) CEO Wade Barnes bore witness to the first wave of precision agriculture adoption in his native Canada basically fall flat on its face, and he says that experience still drives him as his VRT-focused outfit ascends to the top of the Canadian precision ag data management realm.

“I saw guys spending $50 an acre to get a $10 return; I saw precision at its earliest stages (in Canada) and I saw it essentially fail,” he recalls of his early days consulting on acres in Western Canada.

Barnes ended up moving on to an independent cooperative a little further south near the Manitoba/North Dakota border, where he worked on remote sensing applications in high nitrogen sugar beet fields.

“It made me rethink the whole strategy and see all the things that we had done wrong in the first wave,” he remembers. “I could see that grid-sampling didn’t really make a ton of sense.”

Today, Farmers Edge has nearly 300 employees who specialize in everything from data science to hardware engineering, to soil science and sustainability.

“Field-centric weather is by far the most important (form of weather data), because everybody right now is making promises around taking this data and moving more towards ‘decision ag’,” Barnes says. “The problem is, everybody is trying to tap into this public weather data set, because there’s an infrastructure there and it’s free.

“Well, this data is coming from 30 miles away — weather is so variable, you can’t use data from a weather station 30 miles away to create a predictive model on fungicide (application). It doesn’t work. If you’re off by five or six days, you could cost that farmer thousands”

Leave a Reply

3 comments on “The Top 10 People In Precision Agriculture

  1. I think you’re missing one influential person in this space…Kevin Heikes, VP at FarmLink. Kevin has driven the FarmLink TrueHarvest program from inception.

Grower Services & Solutions Stories
Grower Services & SolutionsAgribusinesses Launch FieldReveal Platform for Local Agronomists
August 22, 2017
Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, have signed a letter of intent to Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Million
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
Grower Services & Solutions2017 Yield Monitor Calibration Checklist — Part II
August 4, 2017
(EDITOR’S NOTE: This is Part II of Tim Norris’ Yield Monitor Calibration checklist, Part I of which was published in Read More
John-Deere-and-Farm-Dog
Grower Services & SolutionsFarm Dog Strengthens its Integration with John Deere Operations Center
July 24, 2017
Farm Dog, the leading pest and disease management platform for growers and agronomists, has completed the second stage of its Read More
Trending Articles
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agriculture
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Wade-Barnes
Excellence AwardsBuilt By Agronomists: 2017 Award Of Excellence Winner Wade Barnes on the Making of Farmers Edge
August 2, 2017
Farmers Edge President And CEO Wade Barnes reflects on the process of building his company, shortly after receiving the Crop Adviser/Entrepreneur Award during the InfoAg Conference in July. Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Latest News
Grower Services & SolutionsAgribusinesses Launch FieldReveal Platform for Local Ag…
August 22, 2017
Four leading agribusinesses, Wheat Growers, Landus Cooperative, Central Valley Ag and WinField United, have signed a letter of intent to Read More
Industry NewsTrimble to Distribute Promising SIMPAS Application Syst…
August 21, 2017
AMVAC Chemical Corp. has signed a non-binding Memorandum of Understanding with Trimble. The two companies are working toward an agreement Read More
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Off…
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
Israel-Irrigation-system-featured-image
InternationalIsraeli Precision Ag Companies Lead in Water Use Effici…
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry Read More
Gregoire-tractor
ProfessionalsMechanization Key to the Future of Vineyard Management
August 15, 2017
Precision technology moves at different speeds across different segments of agriculture. For example, technologies like curve compensation, precision spraying, and Read More
Area-of-Interest-Web-Soil-Survey-screenshot
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Pr…
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Univ.-of-Illlinois-Palmer-in-soybean1
Business ManagementOpinion: How to Leverage Precision Agriculture to Launc…
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Industry NewsFarm Dog Inks Non-Funded Cooperative Agreement with USD…
August 14, 2017
Farm Dog, a pest and disease management platform for growers and agronomists, has entered into a Non-Funded Cooperative Agreement (NFCA) Read More
Lisa-Prassack-Photo-Credit-Weekly-Times-Now
InternationalAgtech: What the Umbrella Term Really Means
August 10, 2017
Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Di…
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
New-Zealand-Precision-Ag-Tour
InternationalNew Zealand Study Tour to Demonstrate Recent Advances i…
August 10, 2017
If you’re interested in an intense, week-long immersion in the use of high-tech products and practices in New Zealand agriculture, Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Milli…
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Inno…
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
AGCO White planter 9800VE
ProfessionalsAGCO Crop Tour 2017 Features Precision Planting Add-Ons
August 8, 2017
Higher yields and greater returns are the ultimate goals for crop producers. To help corn growers better understand the role Read More
Corn
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Fundin…
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Agri-AFC-cotton-baler
Business ManagementBringing a Southern Sensibility to Precision Agricultur…
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Satshot imagery
Imagery/SensingImagery in Agriculture: Some Sage Advice
August 6, 2017
SatShot President Lanny Faleide has been a fixture on the remote imagery scene for as long as about anyone still Read More
Blue-River-See-Spray-technology
ProfessionalsHow Blue River’s See & Spray Technology Could Chang…
August 5, 2017
The blistering West Texas heat rocketing towards triple digits, the affable cotton grower trudged across his dusty field and approached Read More