Tapping The Champions

A few days ago, a younger colleague and I were interviewed about precision agriculture by a popular business magazine. What made this interview unique was how we were found by the magazine author through “Twitter.” My colleague had received a “tweet” about someone seeking to interview professionals in the field of precision agriculture. He quickly tweeted that he could connect that someone up with hardware companies, software companies, growers, consultants, and others active in precision agriculture. My colleague then got another tweet with the contact information for setting up an interview. These rapid-fire exchanges of text occurred in a matter of minutes. The whole exercise was an example of communication in a socially networked world.

•  Visit PrecisionAg: Twitter | Facebook | Online Forum

A Younger View

This is one of those articles that should be written by my younger colleague who is far more knowledgeable about social networking and its impact on communication. The concept of technology-enabled social networking is increasingly becoming important in precision agriculture, especially when including the role of a champion. When I speak of a social networking, I am referring to the various ways people are connecting today over the Internet, whether through a desktop computer or a smart cell phone. The reason I feel less qualified to write about a social networking is that I have not embraced these new Internet tools. This lack of participation is mostly due to the age of my personal social networks and my preference for interacting directly with people on a face-to-face basis.

My own bias toward not participating in online social networks should in no way diminish their importance in our precision agriculture community. Social networking is truly an evolutionary phenomenon riding on the back of the Internet — the late-20th century revolution in computer-based communication. In fact, today’s social networking tools are the leading new communication applications available through desktops, laptops, and smart cell phones.

Even with minimal first-hand experience with online social networking, I did make an effort to understand its development path. Social networking is an outgrowth of e-mails and Web sites, which of course are the most popular forms of sharing information over the Internet. E-mails are composed for a personal, targeted audience, whereas Web sites are open to anyone. A “blog” is a form of a personal Web site, which can be configured with text, images, and links to the personal tastes of the author. Interested and invited individuals can follow entries on a blog and be kept informed of a particular topic. Meister Media, the publisher of PrecisionAg Special Reports, offers its readership a number of blogs through its Web site.

Facebook, LinkedIn, Plaxo, and FriendFeed are examples of online programs which allow individuals to share information with each other over the Internet. These social networking programs are easy to use and are freely available to anyone willing to spend the time for their upkeep. The emphasis on each new version of these programs is the real-time sharing of information among their connected communities.

In terms of real-time connectivity, the current rage among social networking tools is Twitter. Twitter takes advantage of text communication through smart cell phones. Individuals can update (tweet) each other anywhere and anytime via their hand-held phones. Besides text, these tweets can include images or links. The huge success of Twitter is the mobility and instant communication provided to the participant. Individuals can keep friends abreast of their every move or thought and likewise follow the tweets of others. Active participation among a group of individuals can result in a “tweetup,” which is an old-fashioned, face-to-face meeting.

Instant Communication

I have provided this somewhat incomplete background on online social networking to simply document an obvious trend — instantaneous communication. Today, individuals interested in precision agriculture are truly capable of real-time connectivity. Looking for help with new precision agriculture software? Simply tweet like-minded individuals in the precision agriculture field. Want information on a new precision production practice? Submit a question to a blogger specializing in precision agriculture. With the various social networking tools, information is literally at your fingertips.

It is just because there is an inflationary world of information that “champions of precision” are becoming increasingly important. Champions of precision are key companies and individuals, such as those highlighted in this issue, who have dedicated their efforts to advancing the many facets of precision agriculture. They bring not only the knowledge but the passion to the precision agriculture enterprise. Champions of precision are the “nodes” in precision agriculture social networking, which link us together in a shared desire to be the very best in our precision agriculture efforts.

One has to wonder about the future of online social networking. Clearly, the trend of innovative programs following Web and cell phone-based technologies will continue into the immediate future. The speed and diversity of information will continue to increase. However, at some point, because of expediency, communities of individuals who share a common interest, such as precision agriculture, will become self-organized in a more structured manner.

I end this article with an observation. Any evolving communication technology, like social networking, can be a two-edged sword. On one edge, the ability of individuals to instantaneously share information worldwide is a very powerful, positive force. On the other edge, some of that shared information can be either accidently or deliberately misleading in its content. The true evolutionary path for social networking will depend on the responsible behavior of the participating individuals.

Leave a Reply

One comment on “Tapping The Champions

  1. Antoine Karraker You can increase Facebook Fans by arranging Contests,like-gated Coupons/ebooks,Facebook Sponsored ads or adding a “Like” button or box to your blog. These ways are good but take much time to increase fan count.If you want Facebook fa…

    You can increase Facebook Fans by arranging Contests,like-gated Coupons/ebooks,Facebook Sponsored ads or adding a “Like” button or box to your blog. These ways are good but take much time to increase fan count.If you want Facebook fans fast, you should…

Professionals Stories
AGCO White planter 9800VE
Systems ManagementAGCO to Acquire Precision Planting
July 26, 2017
AGCO and The Climate Corp. announced today that a definitive agreement has been signed for AGCO to acquire the Precision Read More
John-Deere-and-Farm-Dog
Grower Services & SolutionsFarm Dog Strengthens its Integration with John Deere Operations Center
July 24, 2017
Farm Dog, the leading pest and disease management platform for growers and agronomists, has completed the second stage of its Read More
Interseeding Cover Crops
ProfessionalsA 3-Step Approach to Interseeding Cover Crops
July 18, 2017
As growers continue to search for opportunities to create healthier soils and increase yields, more trusted advisors and farmers are Read More
Grower Services & SolutionsVantage South Atlantic Announces Mid-South Expansion
July 10, 2017
Vantage South Atlantic announced that it has joined Trimble Agriculture’s global network of independent Vantage partners to provide farmers, advisors, Read More
Trending Articles
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
BASF Maglis Grower Tablet
ProfessionalsPatience Needed: Lessons for Getting New Tech onto the Farm
July 6, 2017
A popular joke within the tech industry was trotted out at GAI AgTech Week in Boston, MA, speaking volumes about Read More
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Quantix Drone Farmer
DronesTop 10 Most Intriguing Technologies in Agriculture
June 3, 2017
This may be a bit of stating the obvious here, but we’ll throw it out there anyways: as much as Read More
Latest News
Senet Network
Sensors/IoTSenet, Sensoterra to Deliver Real-Time Soil Moisture Mo…
July 26, 2017
Senet, a provider of global connectivity and network management for the Internet of Things, and Sensoterra BV, a provider of Read More
AGCO White planter 9800VE
Systems ManagementAGCO to Acquire Precision Planting
July 26, 2017
AGCO and The Climate Corp. announced today that a definitive agreement has been signed for AGCO to acquire the Precision Read More
CNH-and-Trimble-Data-Sharing_1
Data ManagementTrimble, CNH Collaborate on Data Sharing Connectivity
July 26, 2017
Trimble and CNH Industrial, a global leader in agricultural equipment, have announced they are enabling wireless connectivity between Trimble Ag Read More
Imagery/SensingEFC Systems Announces Imagery Delivery Integration with…
July 25, 2017
EFC Systems, Inc. has announced a new integration between its FieldAlytics product and Geosys Bridge API for direct delivery of Read More
Tablet Grower
Data ManagementProspera Raises $15 Million to Transform Farms with Dat…
July 25, 2017
Digital farming company Prospera has announced a $15 million Series B funding round. Qualcomm Ventures, the investment arm of Qualcomm Read More
Resistant-weeds-in-Brazil
InternationalUsing Precision Agriculture to Control Herbicide-Resist…
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
John-Deere-and-Farm-Dog
Grower Services & SolutionsFarm Dog Strengthens its Integration with John Deere Op…
July 24, 2017
Farm Dog, the leading pest and disease management platform for growers and agronomists, has completed the second stage of its Read More
Industry NewsLindsay Corp. Names Dow’s Timothy Hassinger New C…
July 19, 2017
Lindsay Corp. has  announced the appointment of Timothy Hassinger as president and CEO and a member of its board of Read More
InfoAg 2015
Events2017 Awards of Excellence Winners Announced
July 18, 2017
PrecisionAg Institute is pleased to announce its Awards of Excellence winners for 2017. Honorees of this year’s prestigious award are Read More
Interseeding Cover Crops
ProfessionalsA 3-Step Approach to Interseeding Cover Crops
July 18, 2017
As growers continue to search for opportunities to create healthier soils and increase yields, more trusted advisors and farmers are Read More
Rod Weimer and Paul Schrimpf
Excellence AwardsPast Recipients Of The PrecisionAg Awards Of Excellence
July 18, 2017
Since 2007, the PrecisionAg Insititute has sponsored the annual Awards of Excellence program. Here's a list of the past winners. Read More
Data ManagementEFC Announces FieldAlytics, Adapt-N Expanded Integratio…
July 17, 2017
EFC Systems is pleased to announce an expanded integration between its FieldAlytics product and Agronomic Technology Corp’s Adapt-N nitrogen recommendations Read More
Data ManagementOpinion: Benchmarking in Precision Agriculture is Big S…
July 17, 2017
Benchmarking has become a buzzword in precision agriculture recently and before we get too excited with all of the profound Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Industry NewsQuick Rewind: Ohio Dealer Talks Deere-Precision Plantin…
July 12, 2017
A few weeks ago I took a quick trip south down I-71 to Central Ohio (for you non-Buckeyes, I-71 runs Read More
DronesSentera Launches Versatile Quad Sensor for Drones
July 12, 2017
Fully Customizable Filters on Sentera Quad Sensor Allow for Unique Crop Health Detection Capabilities Sentera introduces the latest update to Read More
Hortau Irrigation Management Software
Sensors/IoTHortau Named Finalist for CogX Artificial Intelligence …
July 10, 2017
Hortau was recently named a CogX Award finalist in the Best Artificial Intelligence Product in Agriculture category. The awards were Read More
Grower Services & SolutionsVantage South Atlantic Announces Mid-South Expansion
July 10, 2017
Vantage South Atlantic announced that it has joined Trimble Agriculture’s global network of independent Vantage partners to provide farmers, advisors, Read More