Farmobile Details New AGCO Distribution Deal

Farmobile today announced a strategic partnership with AGCO, a worldwide manufacturer and distributor of agricultural equipment. The agreement will allow Farmobile to extend the distribution of its passive uplink connection (PUC), a small plug-and-play device that connects in the cab of any machine and automatically collects and stores machine and agronomy data in one place. In an initial release program with Farmobile, AGCO dealerships in the United States will have the ability to sell the PUC and related software subscription services to customers.

The program will be rolled out in early 2017 for select AGCO dealerships in the United States. Global expansion is expected to begin by the end of next year.

“AGCO’s focus on practical solutions for farmers as well as their commitment to the transparency of data privacy and ownership clearly aligns with our farmer-centric model,” said Jason Tatge, CEO of Farmobile. “We think it makes complete sense for AGCO to partner with an independent data company to enhance their customers’ ability to collect data. AGCO customers will be able to connect their entire equipment fleet to enable a single, uniform data standard across brands. Our Electronic Field Records (EFRs) make it simple for farmers to collect, store, touch, and share their digital assets. Mixed fleet data collection at scale has never been easier; this partnership provides customer reach to our already robust data services.”

With Farmobile, AGCO will expand its offering for collecting, storing and sharing farm data across mixed fleet operations. The partnership will broaden farmers’ access to enhanced data services that streamline data management, ensure farmers own the data outright, can use it to make decisions on their farms, and ultimately help them improve profitability.

With dealerships worldwide, the partnership with AGCO represents a significant potential to increase reach as Farmobile scales the commercial side of the business.

With a 2017 initial release in the United States and Europe, the Farmobile data services will complement the fleet and operational services already available through AGCO’s Fuse Connected Services offering.

“This partnership with Farmobile complements our existing technology and equipment to ensure our customers have the best data tools on the market today,” said Eric Hansotia, Senior Vice President, Global Crop Cycle, Advanced Technology Solutions and Dealer Tech Support at AGCO. “We’ll enhance our existing offerings to connect mixed fleets and ensure that farmers have a near real-time view of their entire field operation from planting to spraying to harvest. We’re proud to have found a partner that shares our feeling that data collected belongs completely to the farmer.”

Leave a Reply

Business Management Stories
John Deere Dealership
Business ManagementAg Retailer, Equipment Dealer Improve Service By Working Together
January 27, 2017
Some believe that in many aspects of life, timing is everything. Among those believers, please count Randy Bartholomew, Integrated Solutions Read More
Sonny Perdue
Business ManagementAg Tech CEOs Weigh In On Trump’s Pick For Ag Secretary
January 20, 2017
With President-Elect Donald Trump’s selection of Sonny Perdue as the new proposed Secretary of Agriculture, it brings a new set Read More
Terry Griffin
Business ManagementUsing High Tech To Make Farm Decisions
January 17, 2017
Raj Khosla, professor of precision agriculture at Colorado State University, challenged farmers to think about how far the technology of Read More
Business ManagementCNH Names Danford Industry Relations Manager
January 17, 2017
Dan Danford has been named Industry Relations Manager, Precision Solutions and Telematics (PS&T), for CNH Industrial, parent company of agricultural Read More
Trending Articles
Connected Farm Scout Trimble Agriculture - featured image
Decision Support Software17 Field Scouting Apps For Precision Agriculture
February 6, 2017
There are dozens of easy-to-use mobile apps that are ideal for every day field scouting tasks. From record keeping and Read More
John Deere Dealership
Business ManagementAg Retailer, Equipment Dealer Improve Service By Working Together
January 27, 2017
Some believe that in many aspects of life, timing is everything. Among those believers, please count Randy Bartholomew, Integrated Solutions Read More
Innovation SeriesPrecision To Lead Agriculture In 2017?
January 25, 2017
Another new year is upon us! And I’m certain I speak for many in the agricultural world when I say Read More
Terry Griffin
Business ManagementUsing High Tech To Make Farm Decisions
January 17, 2017
Raj Khosla, professor of precision agriculture at Colorado State University, challenged farmers to think about how far the technology of Read More
PrecisionAg.com featured image
ProfessionalsWelcome to the Newly Enhanced PrecisionAg.com
December 29, 2016
Talk a quick look around our website and we hope you’ll notice it’s significantly different as we head into 2017 Read More
Ryan Raguse and Matthew Grassi
ProfessionalsIndustry Executives Talk New PrecisionAg Professional Brand
December 19, 2016
EFC Systems President and CEO Ernie Chappell Myriad Mobile Cofounder and Chairman Ryan Raguse Read More
Latest News
linkedin-groups
Professionals5 Compelling Reasons To Join The PrecisionAg Profession…
March 1, 2017
Many ag professionals are actively using sites such as Twitter and Facebook to promote their businesses. But perhaps no other Read More
Trimble Connected Farm Dashboard ipad and desktop
Decision Support SoftwareWhat’s The Deal With Dashboards? — A Seinfeldian Look A…
March 1, 2017
First off, if you read that title in the voice of Jerry Seinfeld, I have your attention, and you also Read More
GuidanceTopcon Debuts SI-21 Lightbar for X-Family of Displays
February 28, 2017
Topcon Agriculture announces the release of the SI-21 Lightbar, designed as a cost-effective, user-friendly product to complement manual guidance, providing Read More
Imagery/SensingAgrible Launches Pocket Drone Control App for Crop Copt…
February 28, 2017
Agrible has a new tool to help the farming community by giving users the power of aerial insights. Pocket Drone Read More
GuidanceTopcon Launching New X35 In-Cab Display Console
February 27, 2017
Topcon Agriculture introduces the new X35 — the next generation in the X-Family of touchscreen displays with advanced functionality. Designed Read More
Brazilian Agriculture
Ag Tech GlobalInside The Life Of A Precision Ag Consultant In Brazil
February 27, 2017
Editor’s note: Maurício Nicocelli Netto is a Precision Ag Consultant in Brazil. While he has witnessed a lot of growth in Read More
Professor Simon Blackmore
Ag Tech GlobalUK Professor: Name Change Needed For ‘Precision A…
February 24, 2017
‘Accurate farming’ would be more apt than ‘precision agriculture’ to describe this agricultural practice, says professor Simon Blackmore of Harper Read More
EventsInnovation Series 2017 Quick Thoughts: Gaining Ground
February 23, 2017
If you’ve been following past coverage of our PrecisionAg® Media Innovation Series events, this column is going to sound a Read More
UNL Researchers
ProfessionalsPrecision Agriculture Makes Farming More Sustainable, P…
February 23, 2017
Farmers have numerous sources of technology and data available to use in their operations, but many producers struggle with what Read More
Ag Tech GlobalSciFi in Ag: What do North Dakota, Peru, and Mars Have …
February 23, 2017
In early 2016, I was lucky enough to hike the Salkantay Mountain range in Peru. It’s about a 50 mile Read More
Sentera drone
DronesPrecision Ag Professionals Will Find Advice, Applicatio…
February 22, 2017
The upcoming ASCEND Conference & Expo will deliver practical information about using drones to improve processes in precision agriculture. ASCEND Read More
Case IH - AFS AccuStar and UAV Offering - Magnum MX210 AccuStar Receiver
DronesCase IH Adds New GPS Solution, UAV Package To AFS Offer…
February 21, 2017
Driven by the growing demand for efficient data management, the latest Advanced Farming Systems (AFS) solutions from Case IH help Read More
Mobile Phone in field
Systems ManagementBayer Enters Farm Recommendations Arena With Yara Colla…
February 20, 2017
Crop protection and ag biotech giant Bayer and fertilizer producer Yara International ASA have entered into a software collaboration and Read More
Hort TechGrowingProduce.com: Smart Vineyards Set to Revolutioniz…
February 17, 2017
Phil Asmundson is by no means a veteran viticulturist, but a half-dozen years ago, after watching his wife and business Read More
Soil testing
Data ManagementOpinion: Soil Testing Needs Sensors To Get More Accurat…
February 17, 2017
We are entering a very exciting time in agriculture. With so many great software platforms and data collection tools we Read More
Australian Harvest
Decision Support SoftwareGarden City Co-op Added as MZB Regional Mapping Center;…
February 17, 2017
Garden City Co-op (GCC), through a retailer agreement, has been using MZB Technologies as their precision ag platform for a Read More
DronesLand O’Lakes Drone Challenge Crowdsourcing Compet…
February 17, 2017
Land O’Lakes, Inc. is calling on innovators from the tech industry to enter the Land O’Lakes Prize: Drone Challenge, a Read More
DronesDrone Startup Hits VC Jackpot: Skyward Acquired by Veri…
February 16, 2017
Building on its strategy to drive innovation and adoption for IoT services in high-growth markets, Verizon today announced that it Read More