Farmobile Details New AGCO Distribution Deal

Farmobile today announced a strategic partnership with AGCO, a worldwide manufacturer and distributor of agricultural equipment. The agreement will allow Farmobile to extend the distribution of its passive uplink connection (PUC), a small plug-and-play device that connects in the cab of any machine and automatically collects and stores machine and agronomy data in one place. In an initial release program with Farmobile, AGCO dealerships in the United States will have the ability to sell the PUC and related software subscription services to customers.

The program will be rolled out in early 2017 for select AGCO dealerships in the United States. Global expansion is expected to begin by the end of next year.

“AGCO’s focus on practical solutions for farmers as well as their commitment to the transparency of data privacy and ownership clearly aligns with our farmer-centric model,” said Jason Tatge, CEO of Farmobile. “We think it makes complete sense for AGCO to partner with an independent data company to enhance their customers’ ability to collect data. AGCO customers will be able to connect their entire equipment fleet to enable a single, uniform data standard across brands. Our Electronic Field Records (EFRs) make it simple for farmers to collect, store, touch, and share their digital assets. Mixed fleet data collection at scale has never been easier; this partnership provides customer reach to our already robust data services.”

With Farmobile, AGCO will expand its offering for collecting, storing and sharing farm data across mixed fleet operations. The partnership will broaden farmers’ access to enhanced data services that streamline data management, ensure farmers own the data outright, can use it to make decisions on their farms, and ultimately help them improve profitability.

With dealerships worldwide, the partnership with AGCO represents a significant potential to increase reach as Farmobile scales the commercial side of the business.

With a 2017 initial release in the United States and Europe, the Farmobile data services will complement the fleet and operational services already available through AGCO’s Fuse Connected Services offering.

“This partnership with Farmobile complements our existing technology and equipment to ensure our customers have the best data tools on the market today,” said Eric Hansotia, Senior Vice President, Global Crop Cycle, Advanced Technology Solutions and Dealer Tech Support at AGCO. “We’ll enhance our existing offerings to connect mixed fleets and ensure that farmers have a near real-time view of their entire field operation from planting to spraying to harvest. We’re proud to have found a partner that shares our feeling that data collected belongs completely to the farmer.”

Leave a Reply

Business Management Stories
Deere R4023 cab
Business ManagementOpinion: Reality vs. Hype in Precision Agriculture
July 6, 2017
I think there is a certain word that can accurately describe much of the precision ag and/or ag tech industry right Read More
Alabama bottomland
Business ManagementGreenPoint AG: Dealing in Ag Tech Down on the Delta
June 5, 2017
Precision-farming veteran Ben Carlisle is the Agricultural Technology Manager for GreenPoint AG, LLC, a retailer with locations in Arkansas, Louisiana, Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Trending Articles
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
BASF Maglis Grower Tablet
ProfessionalsPatience Needed: Lessons for Getting New Tech onto the Farm
July 6, 2017
A popular joke within the tech industry was trotted out at GAI AgTech Week in Boston, MA, speaking volumes about Read More
PrecisionAg Vision Conference
EventsPrecisionAg® Vision Conference: Focused on the Future
June 13, 2017
PrecisionAg® is pleased to announce the return of its PrecisionAg Vision Conference, October 10-12, 2017. Based on overwhelmingly positive response Read More
Gavin Newsom Forbes AgTech-Summit
ProfessionalsAgTech Summit Aiming High for Modern Farming Solutions
June 12, 2017
THRIVE AgTech, in partnership with SVG Partners and Forbes, is hosting the third annual Forbes AgTech Summit June 28-29 in Read More
Quantix Drone Farmer
DronesTop 10 Most Intriguing Technologies in Agriculture
June 3, 2017
This may be a bit of stating the obvious here, but we’ll throw it out there anyways: as much as Read More
Farming iPad
Data ManagementOpinion: ROI or Die in Precision Agriculture
May 12, 2017
The thought of $3.50 corn for the foreseeable future seems pretty disheartening. However, if you look at the precision ag Read More
Latest News
Industry NewsLindsay Corp. Names Dow’s Timothy Hassinger New C…
July 19, 2017
Lindsay Corp. has  announced the appointment of Timothy Hassinger as president and CEO and a member of its board of Read More
InfoAg 2015
Events2017 Awards of Excellence Winners Announced
July 18, 2017
PrecisionAg Institute is pleased to announce its Awards of Excellence winners for 2017. Honorees of this year’s prestigious award are Read More
Interseeding Cover Crops
ProfessionalsA 3-Step Approach to Interseeding Cover Crops
July 18, 2017
As growers continue to search for opportunities to create healthier soils and increase yields, more trusted advisors and farmers are Read More
Rod Weimer and Paul Schrimpf
Excellence AwardsPast Recipients Of The PrecisionAg Awards Of Excellence
July 18, 2017
Since 2007, the PrecisionAg Insititute has sponsored the annual Awards of Excellence program. Here's a list of the past winners. Read More
Data ManagementEFC Announces FieldAlytics, Adapt-N Expanded Integratio…
July 17, 2017
EFC Systems is pleased to announce an expanded integration between its FieldAlytics product and Agronomic Technology Corp’s Adapt-N nitrogen recommendations Read More
Data ManagementOpinion: Benchmarking in Precision Agriculture is Big S…
July 17, 2017
Benchmarking has become a buzzword in precision agriculture recently and before we get too excited with all of the profound Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Industry NewsQuick Rewind: Ohio Dealer Talks Deere-Precision Plantin…
July 12, 2017
A few weeks ago I took a quick trip south down I-71 to Central Ohio (for you non-Buckeyes, I-71 runs Read More
DronesSentera Launches Versatile Quad Sensor for Drones
July 12, 2017
Fully Customizable Filters on Sentera Quad Sensor Allow for Unique Crop Health Detection Capabilities Sentera introduces the latest update to Read More
Hortau Irrigation Management Software
Sensors/IoTHortau Named Finalist for CogX Artificial Intelligence …
July 10, 2017
Hortau was recently named a CogX Award finalist in the Best Artificial Intelligence Product in Agriculture category. The awards were Read More
Grower Services & SolutionsVantage South Atlantic Announces Mid-South Expansion
July 10, 2017
Vantage South Atlantic announced that it has joined Trimble Agriculture’s global network of independent Vantage partners to provide farmers, advisors, Read More
Ag Retailer and Grower WinField United
Decision Support SoftwareAgronomic Technology Corp Surpasses Daily Nitrogen Reco…
July 6, 2017
Agronomic Technology Corp, a leader in agricultural field modeling for soil, water, crops, and fertilizer, for the first time surpassed Read More
Precision IrrigationDealership Celebrates 25 Years in the Irrigation Game
July 6, 2017
25 years ago, Bobby Kempenich had an idea. An idea to launch a business that combined his knowledge of irrigation Read More
BASF Maglis Grower Tablet
ProfessionalsPatience Needed: Lessons for Getting New Tech onto the …
July 6, 2017
A popular joke within the tech industry was trotted out at GAI AgTech Week in Boston, MA, speaking volumes about Read More
Deere R4023 cab
Business ManagementOpinion: Reality vs. Hype in Precision Agriculture
July 6, 2017
I think there is a certain word that can accurately describe much of the precision ag and/or ag tech industry right Read More
Events2017 agBOT Challenge Winners Announced
July 6, 2017
Driverless robotic machines entered the fields of Gerrish Farms in Rockville, IN in June 2017. Universities and entrepreneurial teams showcased Read More
gomez-featured
ProfessionalsCommitment to Ag Innovation: Q&A with DuPont Pionee…
July 5, 2017
Editor’s note: PrecisionAg.com contributor Amy Wu often writes about women in ag technology. Recently, she interviewed DuPont Pioneer’s Nadilia Gomez, research scientist, Read More
LAP
InternationalLAP and ABPSAP: Advancing Precision Agriculture in Braz…
July 5, 2017
In this article, I would like to highlight two important entities of precision agriculture in Brazil. The first of these Read More