Many ag professionals are actively using sites such as Twitter and Facebook to promote their businesses. But perhaps no other social media platform helps you connect and engage with customers, colleagues, and companies better than LinkedIn. It has become the world’s largest online professional networking site, with nearly 500 million members as of December 2016, according to Statista.com.
One segment of the agricultural industry that has certainly embraced this social network is the service provider. According to CropLife’s 2016 Social Media survey, 41% of ag retailers said they are using LinkedIn — second only to Facebook (42%) — which is up 11% from 2013.
This is one of the many reasons we recently launched the PrecisionAg® Professional LinkedIn Group. This exclusive forum offers the opportunity to strengthen connections with like-minded individuals (i.e., precision ag professionals). Coinciding with the February debut of PrecisionAg Professional magazine — a new media brand presented by the editors of CropLife — the LinkedIn Group is specifically for the service providers who in turn serve and most heavily influence growers: Ag retailers and cooperatives, consultants, Extension specialists, and equipment dealers.
So if you are looking for a network that caters solely to the needs of precision agriculture integrators, then consider joining the PrecisionAg Professional LinkedIn Group. You can find and join it by searching for groups at the top of your LinkedIn homepage. If that’s not enough to convince you, then here are several more reasons why you should join:
1. Expand Your Precision Ag Network
LinkedIn is all about networking, and what better way to do so than participating in a focused group? Whether you want to stay on top of precision ag trends and technology, talk to others that understand the industry or even recruit people for open positions, you’ll be able to do all of these things in the PrecisionAg Professional Group. On LinkedIn, by default, you can’t send messages to people you aren’t directly connected with. But if you share a group with that person, this option becomes available and presents a major benefit. You can get in touch with other precision ag professionals that you wouldn’t be able to approach otherwise.