Showing The World That Precision Agriculture WORKS

If more than 80% of crop producers who use precision agriculture technology report it makes them more profitable, why are some farmers still “on-the-fence” If it’s because they haven’t heard the news, the PrecisionAg Institute is planning several events in 2010 that will help close the gap and share the benefits of precision agriculture.

“Research shows that crop producers using precision agriculture tools make more money per acre,” says K. Elliott Nowels, PrecisionAg Institute director. “Many farmers understand this big advantage of more profit through precision, but we want to reach those on the fence with a clear message: precision agriculture works.”

“PrecisionAg WORKS” is themessage of the Institute’s effort to share information through print, video, and online about the compelling benefits — increasing yields and lowering input costs — of adopting the different elements of precision agriculture. Insight on how technology is more affordable and easier to use is also key to the message.

In cooperation with the Association of Equipment Manufacturers, the Institute will be helping to further educate the industry as part of the Technology Education Track at the AG CONNECT Expo 2010, being held Jan. 13-15 in Orlando, FL. As a sponsor, the Institute will be bringing grower research and analysis, speakers, and information to AG CONNECT attendees in an effort to broaden knowledge and encourage adoption.

Through the Institute’s PrecisionAg WORKS educational initiative, the organization will debut the PrecisionAg WORKS Learning Center at the 2010 Commodity Classic in March. This interactive display will feature videos, success stories, precision agriculture research and information, live interviews with growers and leaders, sessions on technology adoption, getting started, and managing data, and will help growers network and connect with the products and services that are available to them. On display will also be the industry’s first look at something currently called roi-WORKS, the Institute’s online precision agriculture calculator. The tool will help growers get an idea of the return possible through the use of different technologies.

“We’re looking at these events and tools as opportunities to bring growers, service providers, and manufacturers together to engage in a dialog on the importance of ag technology to the long-term viability of the industry,” says Nowels. “We feel that precision agriculture works for everybody, because it offers an approach to crop production that is more efficient, more profitable, and more environmentally friendly.”

For a complete list of PrecisionAg Institute and PrecisionAg WORKS activities and events, visit www.precisionagworks.com.

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