Leica Joins PrecisionAg Institute

Leica Geosystems has committed its corporate and financial support to the PrecisionAg Institute, the industry’s independent global forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories. The PrecisionAg Institute is managed by the CropLife Media Group of Meister Media Worldwide.

“As a global leader in precision measurement technology, Leica Geosystems is pleased to join forces with the PrecisionAg Institute in its effort to provide information farmers can use in their day-to-day operations,” said Rob Kiernan, global sales manager agriculture group. “With nearly 200 years of experience in engineering practical solutions, Leica is committed to providing precision technology solutions to the challenges today’s farmers face relative to meeting the world’s growing food, fiber and fuel needs while conserving natural resources and protecting the environment. Through its line of agricultural guidance and machine control products, Leica is helping farmers customize solutions for their operations.”

The company has joined as a Precision Partner, reinforcing its commitment to improving the transfer of knowledge, the widening of adoption, and effectiveness of the use of precision agriculture technology. Leica Geosystems joins members AGCO Global Technologies, Ag Leader Technology, Dickey-john, Micro-Trak Systems, Inc., OmniStar, Raven Industries, Teejet Technologies, Terra, SST Software, and Trimble Navigation in the Institute. In addition to financial support, Leica will be providing guidance and counsel as activities and initiatives move forward in the months ahead.

“By signing on as a Precision Partner, each one of these organizations has expressed a belief in and commitment to agriculture, and the critical importance that technology provides for improving yield, efficiency, and the bottom line for the crop production channel,” says K. Elliott Nowels, Institute Director. “We are excited and honored to have each company’s leadership and support as we move forward.”

The PrecisionAg Institute will incorporate a variety of integrated media offerings to help precision agriculture practitioners better understand and use precision agriculture technology. PrecisionAg Institute activities include research projects, an online reference library, PrecisionAg e-news, regional precision agriculture events and a PrecisionAg Hall of Fame. More information on the PrecisionAg Institute can be found on www.precisionagworks.com.

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