Eight of 10 Adopters Say Precision Agriculture Pays

More than eight out of ten soybean, corn, wheat and cotton growers who use precision technology on their farming operation say that this factor has increased their profitability, according to preliminary research findings from an effort conducted by dmrkynetec, formerly Doane Marketing Research, Inc., in partnership with the newly inaugurated PrecisionAg Institute.

The research, compiled from hundreds of grower interviews during the past three months, is designed to create a comprehensive benchmark of precision technology adoption among row crop growers in the United States.

Additional preliminary findings also indicate the following:

  • Of those surveyed who indicated enhanced profitability, the mean savings per acre across different cropping systems including corn, soybeans, wheat and cotton, ranged from $5.29 per acre to $9.44 per acre.
  • Growers who use more precision agriculture technology — in particular, those using global positioning systems (GPS), electronic controller-driven application (ECD) and yield monitors — generally reported greater profitability.
  • In the first known-national survey of farmers who have not yet adopted precision agriculture technology, survey respondents overwhelmingly cited start-up costs as their principle barrier to using the technology. A distant second was that the technology was “too complex.”

“The research is providing insight into the real economic and technological opportunities and challenges related to precision technology products and methods,” said Paul Schrimpf, PrecisionAg Institute Manager and Group Editor of CropLife Media Group.

“Our hope was to test theories, challenge conventional thought, and get to the bottom of issues that have been puzzling the market for years,” he added. “We’re excited about the preliminary results and look forward to future discoveries we will uncover in the weeks ahead.”

The research is now entering its final phase, which will feature focus groups designed to ground-truth key findings, as well as unearth more of the psychological barriers to precision adoption. The final results of the research will be released at the InfoAg Conference, July 10-12, 2007, at the Crowne Plaza Hotel in Springfield, IL.

“This research is providing great information that will help us provide more tools that will help growers harness this new technology for their benefit,” said K. Elliott Nowels, vice president of Meister Media Worldwide, which houses the PrecisionAg Institute. Once results from corn, cotton, soybeans and wheat are analyzed, Nowels said, research is planned for precision agriculture adopters and non-adopters in fruit, vegetables and citrus markets.

“It’s our intention to help make precision agriculture technology easier to understand and more profitable for all growers who choose to use it, no matter the crop they wish to raise.”

Leave a Reply

Your email address will not be published. Required fields are marked *

One comment on “Eight of 10 Adopters Say Precision Agriculture Pays

PrecisionAg Institute Stories
Winfield video
PrecisionAg Institute1 On 1 With Paul Schrimpf: WinField
September 1, 2016
WinField’s Joel Wipperfurth share insights from the company’s recent Answer Tech Summit, including challenges that retailers are facing with technology Read More
Climate Corp. Video
PrecisionAg Institute1 On 1 With Paul Schrimpf: The Climate Corp.
September 1, 2016
The Climate Corp.’s Brandon Rinkenberger discusses why the company has developed connections with many retailers and equipment companies, and shares Read More
PrecisionAg InstituteThe PrecisionAg Institute Partners
April 27, 2016
Learn more about the companies that have committed their corporate and financial support to the PrecisionAg Institute, an independent global forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories. Read More
PrecisionAg InstituteAbout The PrecisionAg Institute
April 27, 2016
Through advocacy, education and research, the PrecisionAg Institute advances precision technology and its efficiency, stewardship and profitability on farms around the world. Read More
Trending Articles
Business2016 Farm Science Review: Talkin’ New Products, Education and Big Data
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
SDWG Bret Weisenburger
IntegratorsThe Top 10 People In Precision Agriculture
August 15, 2016
Precision agriculture — with all its wacky technologies and advanced algorithms and such — remains a people business. So, without Read More
Latest News
Ag Drone
BusinessDroneDeploy Launches Turbo Uploader
September 27, 2016
DroneDeploy today announced a new solution that addresses drone data portability challenges in remote areas that have Internet bandwidth constraints. Read More
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA Preside…
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More
New Zealand agriculture
Market ImpactPrecision Ag Technology Helping New Zealand Agriculture…
September 12, 2016
New Zealand has an enormous opportunity to use technology as a means to support the economic growth of its agri Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Marke…
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
EventsPrecisionAg Vision Conference: Find Your Future in Phoe…
September 7, 2016
As the summer winds down and harvest begins in earnest, the time for immersing ourselves in future planning is getting Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integ…
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More