Profits And The Farmer: A Matter Of Perception

I don’t know about you, but I am quite weary of the cannon fodder being blasted into the Heartland over “increased farm profits.” My Google News Alert for agriculture keeps sending me stories about wild farmer profits .. well, I should clarify that. The stories are often balanced once you get to the end, but more often than not they lead with, “We pay more while they get rich,” the “they” being agribusiness, with farmers first in line. The link here is just one example … I think I received this story about 8 times from different media outlets.

The problem I have is that my friends here in the big city where I live don’t really understand anything about farming today, and don’t understand the tremendous reinvestment that must go back into farming operations to make them run efficiently and profitably. I was over a friend’s house for dinner and laid out the the technology of real-time kinematic GPS systems — how they work and what they do — and he literally sat in stunned silence. I’m still not sure he believed me, but clearly he had no idea how far farming has come.

A part of our mission here at PrecisionAg is to tell that story, and other stories of technology use in ag, as much as possible. Not just because it’s cool, but because of the real benefits it brings to the farm, and to us as consumers of food. I’d encourage you all to share your success stories and let Americans know what’s really going on in rural America. Profits mean investment in new technology, which leads to efficiency and benefits for all, just like any industry. If folks understand that feeding a growing world is not magic, that it takes investment and hard work by a progressive population of growers, we may not be needing to defend ourselves as an industry quite as often.

Leave a Reply

Your email address will not be published. Required fields are marked *

Growers Stories
Craige Mackenzie
GrowersAgribusiness: Efficiency Through Precision Farming
September 6, 2016
Craige MacKenzie travelled recently to St Louis, MO, to receive the award of Precision Agriculture Farmer of the Year from Read More
GrowersFarmers Find New Ways To Profit With Precision Ag
August 19, 2016
Steve Cubbage has seen that precision agriculture use has been closely tied to farmers’ ability to see a profit from Read More
Filling The Planter from Cab
GrowersPrecision Farming Act Would Give Farmers Access To Broadband Internet
July 26, 2016
Like it’s done for many other industries, the internet is improving the agricultural sector. Farmers are making more use of Read More
Philippines banana farming
GrowersInternet of Things Ushers Precision Farming In The Philippines
July 6, 2016
Who says agriculture is a low-tech enterprise? Not conglomerate Calata Corp., which has partnered with Austrian firm Pessl Instruments GmbH Read More
Trending Articles
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA President
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
Business2016 Farm Science Review: Talkin’ New Products, Education and Big Data
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
Robotics AGCO Fendt Guide Connect
Market ImpactReport: Ag Robots And Drones May Be A $10 Billion Market By 2022
September 7, 2016
Robots and drones have begun to quietly transform many aspects of agriculture. In fact, the IDTechEx Research report on Agricultural Read More
SDWG Bret Weisenburger
BusinessMZB Technologies, Climate FieldView Announce Data Integration for 2017 Season
September 6, 2016
MZB Technologies announces a data connectivity agreement with The Climate Corporation, a subsidiary of Monsanto Co., providing increased precision agriculture Read More
Deere R4023 cab
BusinessReport: Smart Agriculture Market Worth $19 Billion By 2021
September 6, 2016
Research and Markets has announced the addition of the “Smart Agriculture Market – With Forecast (2016-2021)” report to their offering. Read More
Latest News
BusinessFarm Bureau Insurance Services, Granular Announce Partn…
September 29, 2016
American Farm Bureau Insurance Services (AFBIS Inc.), a Managing General Agent (MGA) for Approved Insurance Providers (AIP’s), has partnered with Read More
Sentera Rise Above
BusinessRise Above Selected To Resell Sentera Solutions Through…
September 28, 2016
Sentera, LLC, a global provider of remote sensing hardware and data management solutions signs a reseller agreement with Rise Above Read More
Western Canada Wheat field
DataFarmers Edge Partners With New Holland Dealer
September 28, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has partnered with Mazergroup, North America’s largest Read More
A Satshot NDVIR analysis running on an iPad.
BusinessSatshot’s Landscout IOS Now API Linked With John …
September 28, 2016
Satshot’s Landscout IOS mobile software is now connected with the John Deere Operations Center through John Deere’s API services. Landscout Read More
Ag Drone
BusinessDroneDeploy Launches Turbo Uploader
September 27, 2016
DroneDeploy today announced a new solution that addresses drone data portability challenges in remote areas that have Internet bandwidth constraints. Read More
FUSE Farm Graphic
DataAGCO Is Founding Member Of The DKE Data-Hub Initiative
September 26, 2016
AGCO Corp., a world-leading manufacturer and distributor of agricultural equipment, has announced its participation as a founding member of the DKE Read More
Ian Yule, ISPA
ResearchLeading Ag Technology Researcher Appointed ISPA Preside…
September 26, 2016
Massey University’s Professor Ian Yule, one of the world’s leading agri-tech researchers, has been voted president of the International Society Read More
BusinessADAPT Conversion Toolkit Making In Roads With Equipment…
September 22, 2016
A leading group of equipment manufacturers will soon release products that greatly enhance a grower’s ability to manage data across Read More
Business2016 Farm Science Review: Talkin’ New Products, Educati…
September 21, 2016
The Ohio State University’s Farm Science Review has become an annual rite of fall for Buckeye State growers, retailers and Read More
Farmers Edge Truck
DataFarmers Edge Awarded $6.1M Investment From Sustainable …
September 21, 2016
Farmers Edge, a global leader in precision agriculture and independent data management solutions, has announced that it will receive $6,107,563 Read More
BusinessGMO Aphids to Battle Weeds? It’s Not as Far Fetch…
September 21, 2016
No, I am not talking about optimizing aphids for a global agricultural armageddon. That would be silly. I’m talking about Read More
Young Corn Field
Best PracticesNitrogen: The Key to Reducing Greenhouse Gas Emissions
September 20, 2016
Precision ag can play a key role in reducing agriculture’s impact on greenhouse gases by limiting the nitrogen rate. Read More
W. Wade Robey, Raven
Industry NewsRaven Adds New Director Of Engineering
September 19, 2016
W. Wade Robey, Ph.D., joined Raven Applied Technology in August 2016 as Director of Engineering. In this role, he leads Read More
Mitchell Technical Institute students with drone
IntegratorsMTI Precision Ag Students Use Drone Technology
September 19, 2016
After weeks of sitting in the classroom, several Mitchell Technical Institute students were able to spend a few hours outside Read More
BusinessOPINION: Climate Corp. is the Jewel in Bayer’s Monsanto…
September 15, 2016
PERSPECTIVE: Over the next few days and weeks in the ag media space the major players will examine this latest Read More
Sugarcane India
Market ImpactPlantations International Brings Precision Farming Tech…
September 14, 2016
Hong Kong-based plantation and farm management company Plantations International has announced it is moving its contact centre from the Indian Read More
Corn close up
Start-UpsLewis & Clark Ventures Raises $20 Million For Agric…
September 13, 2016
Lewis & Clark Ventures, a venture capital firm focused on Series A and B stage investments, has announced $20 million Read More
BusinessSentera Joins Forces With Another Drone Distributor
September 13, 2016
Sentera has signed an exclusive distribution agreement with Dynamic UAV Solutions North America, LLC, a new distributor in the commercial Read More