This award is to recognize an individual or team who have established a demonstrable expertise in precision technologies and practices by devising a new tool/concept/procedure, or who have used their expertise to the benefit of their grower-customers. For anyone in a position directly advising farmers, such as crop advisers, consultants, retailers, government advisers or local Extension, or an entrepreneur working in developing new technologies or methods for use by farmers. Inclusive of those working with row crop farmers, greenhouse managers, nursery, vegetables, fruits, vineyards, and nuts.
The award is inclusive of all farming enterprises. Nominations should clearly demonstrate four important qualities of the nominee for this award: innovation, leadership/professionalism, stewardship, and overall impact on precision farming.