As of May 4, 2015, Allison Bass joined the Topcon Precision Agriculture business unit as Channel Marketing Manager — Agriculture, reporting to Scott Langbein, Director, Channel Marketing Manager – Americas and Australasia
Bass brings a wealth of ag marketing experience having spent the last 17 years at AGCO Corp., where for many years she managed the marketing for the Challenger brand in North America along with AGCO Technology Solutions (ATS), including the launch of the Topcon System 150 and 350 on AGCO products. Prior to joining AGCO, she worked in several Atlanta-area advertising agencies. Bass holds a Bachelor of Arts in journalism with a specialty in advertising from the University of Georgia.
Bass is replacing Joe Robertson, who announced his retirement effective May 1, 2015. She will work remotely from Alpharetta, GA, for now with plans to relocate to the Livermore, CA, location in the future.