Hortau, Agrian Announce Strategic Partnership

Hortau today announced a strategic partnership with Agrian Inc. to deliver an expansive precision irrigation service for commercial agriculture.

“With this partnership, Agrian will be able to offer additional services in precision irrigation to their partners,” Hortau Vice President of Business Development Trevor Mecham said, “giving them the ability to provide a complete service as the growers’ trusted advisor.”

Founded in 2004 in Fresno, CA, Agrian started as a cloud-based record-keeping system to help those in the Western U.S. navigate the ever-growing regulatory requirements. Agrian expanded its digital capabilities to include a platform approach to help agronomists, growers and food processors work collaboratively within one system to accomplish many tasks including food company reporting, crop planning, scouting, imagery, soil and tissue sampling, logged and wireless data transfer, variable rate, and nutrient management to create a record of each crop in every market whether in specialty fruit crops, cereal grains or oil seeds.

“Hortau’s technology complements our platform in that it will help our customers meet compliance and regulatory needs in the irrigation space,” said Nishan Majarian, CEO of Agrian. “By better monitoring irrigation management, it will help the industry streamline water and energy savings while increasing productivity.”

Hortau’s services will be offered through Agrian dealers starting during the 2018 season in the Western Region of the U.S.

“We’re excited about this partnership because it continues to solidify our service, being offered through trusted advisors in the field,” said Hortau CEO Jocelyn Boudreau. “In commercial agriculture, it’s important to not only provide real-time data growers can use to make informed decisions, but provide that data in an easy-to-use platform.”

Founded in 2002, Hortau’s crop stress management service reports to growers how crops are faring in real time – before stresses such as drought or lack of aeration can have a negative impact on a crop. This proprietary, plant-centric approach measures crop stress using soil tension, ensuring optimal crop growth, and reducing water and energy consumption, as well as environmental impacts such as leaching.

Hortau was recently named to the 2017 Global Cleantech 100 Ones to Watch list, won the 2017 North American Smart Irrigation New Product Innovation Award, was a finalist for the 2017 CognitionX Best AI Product in Agriculture award, and was again named to the THRIVE AgTech Top 50 Growth companies list earlier this month.

Leave a Reply

Americas Stories
Farmers Edge Truck
Africa/Middle EastFarmers Edge Aligns with PartnerRE to Streamline Crop Insurance Claims, Expand Access
February 13, 2018
Today Winnipeg-based FMIS giant Farmers Edge announced a partnership around crop insurance with Zurich-based PartnerRE. Although a bit short on Read More
AmericasDisrupting the Disruptor: Meet AgVend
February 3, 2018
Is Farmers Business Network (FBN) — and its admittedly slick crop inputs e-commerce platform, FBN Direct — really the Big Read More
AmericasNY Times Features Deep Dive on Equipment Dealer Consolidation
January 26, 2018
Via The New York Times: For as long as he can remember, the only thing Matt Gies really wanted to Read More
AmericasBravo: Congress Considers Rural Broadband Act
January 25, 2018
The Agricultural Broadband Coalition applauded bipartisan leaders in the House and Senate for introducing the Precision Agriculture Connectivity Act of Read More
Trending Articles
India-Farm-Irrigation
AsiaCloud-based Irrigation Could Double India’s Crop Yield and Halve Water Use
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Tools & Smart EquipmentAutonomous Tractors Could Work in Wetter Conditions than Traditional Tractors
February 8, 2018
March 20th is the first day of spring, making spring much closer than even I expected. On the farm I Read More
AmericasPrecision Farming Companies to Watch in 2018 (OPINION)
January 17, 2018
My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Read More
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season Maintenance Goes A Long Way
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Latest News
Harvested-Corn-Field-Clouds
Industry NewsUnderstory Patents Solid State Weather Sensor
February 16, 2018
Understory today announced that it received a patent for its mechanical strain-based weather sensor, a key component in its weather Read More
Retailer Grower
Business ManagementAgriculture and Technology: Industry Progress Lies in C…
February 16, 2018
Water is essential for agriculture. While this may seem obvious, nowhere is it more apparent than the Sonoran Desert of Read More
Agtegra_SDSU
Industry NewsAgtegra Cooperative Pledges $500,000 to SDSU Precision …
February 15, 2018
Agtegra Cooperative, Aberdeen, SD, today in Pierre announced a $500,000 donation to South Dakota State University for the Precision Agriculture Read More
Ag Retailer and Grower WinField United
Business ManagementThe Importance of Teamwork for Successful Precision Ag …
February 15, 2018
Interdependency is defined as the quality or condition of being mutually reliant on each other. I’m not a huge sports Read More
Texas-and-Oklahoma-Panhandles-Google-Earth
Data ManagementAgriculture Impacts Weather: The Case for Connected Eco…
February 15, 2018
It’s fascinating to see how modern technology has helped us increase our agricultural productivity in areas not otherwise suited for Read More
Adapt-N VRT
Decision Support SoftwareDTN Partners with Adapt-N to Provide Weather and Nitrog…
February 14, 2018
DTN has announced a partnership today at the National Farm Machinery Show with Agronomic Technology Corp (ATC), a Yara International Read More
Corn close up
Imagery/SensingSyngenta Acquires Satellite Imagery Provider FarmShots
February 14, 2018
Syngenta has acquired FarmShots, Inc., a North Carolina-based innovator of high-resolution satellite imagery that detects plant health by analyzing absorbed Read More
Pexels-Agriculture_Fields_Tractor_Precision_AG
Tools & Smart EquipmentMachine Learning: The Secret Sauce of Precision Agricul…
February 13, 2018
With the development of agricultural technologies, crop and plant diseases have been advancing as well, causing degradation of both quality Read More
Farmers Edge Truck
Africa/Middle EastFarmers Edge Aligns with PartnerRE to Streamline Crop I…
February 13, 2018
Today Winnipeg-based FMIS giant Farmers Edge announced a partnership around crop insurance with Zurich-based PartnerRE. Although a bit short on Read More
Robotics Specialty Crops
AmericasHortau, Agrian Announce Strategic Partnership
February 12, 2018
Hortau today announced a strategic partnership with Agrian Inc. to deliver an expansive precision irrigation service for commercial agriculture. “With Read More
India-Farm-Irrigation
AsiaCloud-based Irrigation Could Double India’s Crop Yield …
February 12, 2018
A cloud-based, micro-irrigation system tested on a farm in India has cut water use by up to 80%  and doubled Read More
Forbes Mixing Bowl NYC
EventsInnovative Forum Geared to Let Food, Farming, and Tech …
February 9, 2018
Industry innovators in agriculture, food, and information technology are set to mix it up again at this year’s Forbes Mixing Read More
Tools & Smart EquipmentAutonomous Tractors Could Work in Wetter Conditions tha…
February 8, 2018
March 20th is the first day of spring, making spring much closer than even I expected. On the farm I Read More
corn weather
Industry NewsSciFi in Ag: Stanford Cooling Project Could Drive Energ…
February 7, 2018
(Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Industry NewsAgGateway Debuts ADAPT ISO Plugin Version 2.0
February 6, 2018
AgGateway’s ADAPT Framework, which is designed to make it easy for various hardware and software systems that growers use in Read More
Roger-DuMond-and-Brandon-Butz-Kova-Fertilizer
Systems ManagementThere’s No Easy Button For Value in Variable-Rate Nutri…
February 6, 2018
Roger Dumond has weathered the ups and downs of precision agriculture programs as much as anybody who’s been riding that Read More
Farmer-Soybean-field
Business ManagementFeel Something is Missing in Precision Agriculture? Ans…
February 5, 2018
I’ve seen a lot of ideas and met a lot of people in the agtech world. There have been great Read More
HomeSST Software to be Acquired by Proagrica
February 5, 2018
UPDATED 2.5.18, 2:10 PM Proagrica has signed an agreement to acquire 100% of SST Software, including Raven’s ownership stake. Based Read More