SST Software to be Acquired by Proagrica

UPDATED 2.5.18, 2:10 PM

Proagrica has signed an agreement to acquire 100% of SST Software, including Raven’s ownership stake. Based in London, Proagrica is a dominant agriculture player in Australia and the UK, and has a significant footprint in Europe and South Africa.

SST Software CEO Matt Waits indicated that the company will continue to operate independently.

Graeme McCracken, Managing Director at Proagrica, cited three priniciple reasons for the acquisition: solid software solutions already in the market, a vast amount of field data already in place, and the AgX platform, which he called a powerful and unique system.

In its key markets, Proagrica has emphasized creating data compatibility across myriad platforms and systems, something it hopes to help bolster here in the US.

Below is the official release on the deal:

Proagrica, part of RELX Group, a world-leading provider of information and analytics for professional and business customers, announced today that it has entered into a definitive agreement to acquire the entire issued share capital of US based precision agriculture solutions company, SST Software. The transaction is subject to customary conditions and is expected to close during the first quarter of 2018.

Proagrica serves the agriculture industry by providing independent connectivity and data-driven decision support solutions, creating actionable intelligence to drive business growth across the value chain. SST Software is a leading US independent precision farming solutions company and delivers insight and decision support to agronomic advisors and growers.

“This is an important commitment to Proagrica’s development, particularly in North America”, said Graeme McCracken, Managing Director of Proagrica, “We are delighted that our two businesses will come together to combine our solutions, customer focus and vision to deliver what I believe will be a unique solution that will provide insight into the fragmented agricultural supply chain. The combination of Proagrica’s key competencies of data connectivity and data analytics, and SST’s focus on the agriculture retail and agronomy services segment means we can better serve those who advise and sell to farmers.

Agriculture has huge opportunities to benefit from sharing data. Proagrica has both the track record and technological expertise to facilitate this transformation acting as an independent broker, protecting and nurturing trust and demonstrating the gains to be had, throughout the supply chain.”

SST will continue to trade under the SST brands alongside Proagrica’s current product portfolio. SST’s Chief Executive Officer, Matt Waits will continue to lead the organization from its headquarters in Stillwater, Oklahoma.

“Today, farmers are collecting more data than ever”, said Waits,” but the value of those data assets are not being fully realized due to the lack of digital compatibility in the market. Retailers, seed companies, pesticide manufacturers, and equipment companies all provide valuable services to growers, but growers cannot freely participate with these offerings due to data incompatibility. Proagrica represents a truly independent offering to the market that is focused on unlocking the value of data through seamless and trusted integration of the agricultural supply chain. Our two companies coming together will bring opportunities to all participants in agriculture and I am looking forward to working with the Proagrica team and our customers to bring this to reality”.

SST Software has been serving the growers and agronomists in the US for more than 20 years. With well-established products such as SST Summit, FarmRite and Sirrus, SST has been a driving force in the development of digital agriculture. Proagrica will continue the development of these SST solutions and particularly of SST’s agX Platform, a geospatial farm data platform that transfers data from system to system, so allowing efficient data transfer with benefits of transparency and insight. The development of platforms which integrate, standardize and synchronize across multiple data sources while protecting these data assets is Proagrica’s global expertise.

 

Leave a Reply

One comment on “SST Software to be Acquired by Proagrica

Home Stories
Farmers on Tablet Photo Credit All About Food
Home2017’s Most Influential Precision Farming Advocates
July 5, 2017
Here at PrecisionAg® Professional we’re all about the numbers. And taking a look back at the numbers, it appears that many Read More
HomeIowa Startup Captures First-Ever Farm Bureau Entrepreneur Of The Year Honor
January 15, 2015
ScoutPro of Lone Tree, IA, team lead Michael Koenig, was named Entrepreneur of the Year from a field of four finalists and received a total of $30,000 in prize money to implement his business idea, which is software to assist farmers with crop maintenance. Read More
HomeREGISTRATION NOW OPEN: PrecisionAg To Host Big Data Conference In August
February 26, 2014
Big Data: Managing Your Most Elusive Farm Asset will be held on August 25, 2014 at Iowa State University's Scheman Center. Mark your calendars and plan to attend this important educational opportunity. Read More
Trending Articles
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Services
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
CROO Robotics’ automated strawberry harvester
Robotics/Labor SaversSpecialty Crops: Get in Gear Now for Agriculture’s Robotic Revolution
April 11, 2018
While the immigration debate rages on in Washington, DC, with little chance for reform in sight, the uncertain labor picture Read More
InSiteDCM
Business ManagementDelivering on Ag Data Value
April 3, 2018
Bruce Baier is another deeply experienced precision agriculture manager who survived the early years of ag technology while riding the Read More
University-of-Georgia-photo-credit-USDA
Business Management25 Best Colleges for Precision Agriculture
March 21, 2018
Choosing the right college is a process. It’s one that I’m just now embarking on with my teenage daughter. Long Read More
Farmer-tablet
Decision Support SoftwareOpinion: The Missing Link in Precision Agriculture
March 15, 2018
The agtech boom over the last two years is indeed astonishing. Farmers are becoming more open to new, emerging technologies Read More
Filling The Planter from Cab
Service ProvidersPrecision Agriculture: What is it?
March 15, 2018
If we look at the title of the article, all of you will come to an answer. These answers will Read More
Latest News
field_in_back_1000_wd-featured-image
Industry NewsAyrstone Introduces High-Speed WiFi System for Farms
April 20, 2018
WiFi has become a necessity, and a proliferation of new WiFi devices have come to market for urban homes and Read More
Indian-Agriculture
AsiaIndian IoT Platform for Pre and Post Harvest Raises See…
April 19, 2018
Indian startup AgNext has raised an undisclosed seed round led by India-focused Agtech VC Omnivore Partners along with Singaporean angel Read More
Bayer-Forward-Farming
Industry NewsMaryland Farm Opens as Hub of Learning about Sustainabl…
April 19, 2018
Fourth-generation Maryland farmer Trey Hill measures the success of his operation not just by how many bushels of corn, soybeans, Read More
THRIVE
Industry NewsAgritech Startup Backers Announce New Corporate Partner…
April 18, 2018
Entering its fourth year, the THRIVE Venture & Innovation platform announced today the nine finalists and investment in its spring Read More
computer-in-field
EventsFinding Our Way in the Business of Precision Agricultur…
April 17, 2018
Service providers are the essential link between precision agriculture products and practices and the farmers who are increasingly relying on Read More
Farm-Storm-Clouds-Photo-Eden-Hills
Data ManagementThe Precipitation Problem in Agriculture
April 17, 2018
Precipitation is arguably the most important agricultural weather parameter, yet it is the most difficult variable to precisely measure. For Read More
Digital-Farming
Business Management7 Factors That Could Make or Break Digital Farming
April 13, 2018
Digital farming is the new technology genie – a genie that is now out of the bottle and cannot be Read More
SDSU-drone
Business ManagementInside the Key Strategies For Selling Precision Ag Serv…
April 13, 2018
In its earliest manifestation, the motive for developing precision agriculture service was entirely pure. Agronomists knew that crops were responding Read More
Facebook-phone
Data ManagementWhat Lessons Can the Ag Industry Learn from the Faceboo…
April 12, 2018
Today, a seemingly endless amount of ag data flows from growers’ fields into a host of technology platforms. It is Read More
DronesWhen High Value Crops Meet Inaccessible Areas: How Dron…
April 12, 2018
Avocados are one of the few crops in Chile that can economically be commercially cultivated on hills. On one hand Read More
Almond-trees-blooming
Sensors/IoTWhy Virtual Sensors Could Save California’s At-Ri…
April 12, 2018
To say that the Golden State can lay claim to the title of king of almonds might be an understatement. Read More
AgJunction, InfoAg 2014, Autosteer, GPS
Industry NewsAgJunction Launches Online Store, Low Cost Guidance Sys…
April 12, 2018
AgJunction today announced the opening of the HandsFreeFarm.com online store to bring low-cost, simple-to-use precision agriculture solutions direct to all Read More
aggateway
Business ManagementAgGateway Encourages Use of Standard Identifiers with A…
April 11, 2018
AgGateway, the non-profit organization with the mission to promote and enable the industry’s transition to digital agriculture, is offering a Read More
Remote-Soil-Sensing-Mapping
Imagery/SensingRemote Soil Sensing Enhances Precision Farming, Promote…
April 11, 2018
Precision agriculture management requires understanding soil at increasingly finer scales. Conventional soil sampling and laboratory analyses often lack this granularity Read More
Data ManagementREPORT: Bayer’s Digital Farming Business Slated f…
April 11, 2018
Germany’s Bayer plans to sell its digital farming business to BASF as part of changes to concessions it has offered Read More
Corn
Industry NewsSentera Announces New FieldAgent Features
April 11, 2018
Sentera announces the availability of high-fidelity crop stand, weed pressure mapping, spot scouting maps, and free local image stitching within Read More
Lettuce-field
Specialty CropsTaylor Farms, Plug and Play Partner to Further Innovati…
April 11, 2018
Taylor Farms, a leading producer of value-added healthy fresh foods, and Plug and Play, the world’s largest global innovation platform Read More
CROO Robotics’ automated strawberry harvester
Robotics/Labor SaversSpecialty Crops: Get in Gear Now for Agriculture’s Robo…
April 11, 2018
While the immigration debate rages on in Washington, DC, with little chance for reform in sight, the uncertain labor picture Read More