PrecisionAg Institute FAQ
- What is the PrecisionAg Institute?
- Why did you launch the PrecisionAg Institute?
- Who guides and operates the Institute?
- Why the CropLife Media Group?
- How will the Institute be funded?
- What practical offerings will come from the Institute?
- What specifically is planned for the next 12 months?
- How can I stay up to date with what’s new on the PrecisionAg Institute?
- Who Can I contact for more information?
Q. What is the PrecisionAg Institute?
The PrecisionAg Institute is an independent and neutral forum devoted to the sharing of precision agriculture practices, ideas, research, products, services and success stories widely across crops, geography, disciplines and borders.
The Institute’s intended mission is to foster technology transfer, wider adoption and increasingly effective use of precision agriculture technology worldwide.
Back to the top
Q. Why did you launch the PrecisionAg Institute?
With the Institute, we have a compelling forum for bringing together growers of food and fiber crops, ag retailers, equipment and technology manufacturers, agricultural service providers, ag consultants, and education and University specialists – all united under a mission of knowledge and technology transfer in a way that benefits global agriculture.Through a wide array of partnerships, the PrecisionAg Institute will have the ability encourage and provide an outlet for many individual public and private sector initiatives and entities that seek to match precision agriculture technologies and techniques with specific crops and growing regions, all for the improvement of yield, efficiency and management in farming.
Back to the top
Q. Who guides and operates the Institute?
Guidance for the PrecisionAg Institute will come from an Advisory Council of industry leaders who have been instrumental in the development of precision agriculture. Operational activities of the Institute will be carried out by the staff of the CropLife Media Group of Meister Media Worldwide.
Back to the top
Q. Why the CropLife Media Group?
The CropLife Media Group staff has been instrumental in knowledge transfer to the benefit of precision agriculture as the practice began to be formalized in the early 90’s. First through Farm Chemicals and Dealer PROGRESS magazines, then through PrecisionAg.com, the PrecisionAg Buyer’s Guide, PrecisionAg Special Reports, CropLife and other outlets, the group has been a steady advocate of precision ag technology and it’s benefits to growers and ag retailers. Parent company Meister Media Worldwide also offers a connection to other crops and the world through media brands such as Farm Chemicals International, Cotton Grower, Cotton International, American Vegetable Grower, Florida Grower and American Fruit Grower. This connection will offer additional benefits in seamless sharing of crop-specific knowledge.
Back to the top
Q. How will the Institute be funded?
Growers, dealers and consultants who practice precision agriculture will find their affiliation with the Institute itself is to be free of charge, other than fees for special offerings such as live events and specialized training. To fund this benefit to the industry, we will seek sponsorship from “founding partners” in the allied industry, all of whom are stakeholders in effective transfer of new technology to growers, retailers, consultants and other practitioners.
Back to the top
Q. What practical offerings will come from the Institute?
Because people learn and understand in different ways, the PrecisionAg Institute’s footprint will cover most integrated communication media including live, in-person events, e-mail and web activities of different kinds and in-print materials including magazines and special reports. We will also partner with organizations and entities on the production of new, as well as existing events and activities. For example, we look forward to our continuing relationship with the Foundation for Agronomic Research on its InfoAg series of national and regional events.
Back to the top
Q. What specifically is planned for the next 12 months?
The PrecisionAg Institute will focus on several new initiatives
- Precision Ag Adoption Research among growers in the key crop segments, beginning with corn/soybean growers this summer.
- PrecisionAg e-News, a bi-monthly e-mail newsletter focused on product and trend news in precision agriculture.
- PrecisionAg Hall of Fame, honoring excellence in precision agriculture research, development, and adoption. Program to commence at the International Conference on Precision Agriculture in Minneapolis, July, 2006
- PrecisionAg Online Reference Library Summer/Fall 2006
- Partner with the Foundation for Agronomic Research on InfoAg Events in 2007.
Click here for dates and details.
Q. How can I stay up to date with what’s new on the PrecisionAg Institute?
Sign up for the PrecisionAg e-News, which will contain a bi-monthly update on our activities.
You can do that now by clicking here.
Back to the top
