Six Reasons Senior Executives Must Attend The First-Ever PrecisionAg Vision Conference

visionfeatureAs I made a West Coast swing this spring to visit companies including The Climate Corp. and Planet Labs, there was a palpable sense of – wow, the sky really now is the limit for precision agriculture.

Or should I say … for the digitization of agriculture?

Two decades ago I was a privileged witness to the birth – or at least the toddling years – of precision farming. But even then, dazzled as we were by sophisticated circuitry and big iron, we could not have envisioned what the widespread use of the Internet, cellphones, Wi-Fi, tablets, field sensors, disposable satellites, and ridiculous amounts of overall computing power in the early 21st century would put in the hands of farmers: deep understanding of what’s going on in their fields; data science from Silicon Valley to predict yield-robbing developments; and sophisticated prescription tools to make continual course corrections in-season and year to year. All of this and more can now be found in tidy platforms including Climate’s FieldView and Wilbur-Ellis’ AgVerdict.

Make no mistake, though, far more than in-field agronomy is in play here now. Growers can tighten down even further on on-farm productivity and will intensively manage increasingly fought-over resources including water and plant nutrients. Ag retailers will spend less time futzing with temperamental electronics and more on value-added total crop-planning meetings as the trusted technological and agronomic advisors to growers. Breeders will use reams of as-planted and as-harvested data to develop even better performing hybrids and varieties. Manufacturers of sophisticated equipment, crop protection chemicals, and emerging crop inputs like biopesticides and biostimulants will quantitatively measure and be able to prove the value of their wares. And the global food community overall will find that answering the call among consumers, food companies, regulatory agencies, and others for traceability, sustainability – in short, accountability – has become far more tenable than perhaps previously thought or argued.

Until now the various components of precision agriculture were a little like continents separated by hard-to-navigate oceans. But with the digitization of agriculture allowing these continents to talk with one another, something of a “Pangea” of data-driven agriculture is rearing into view. And if you’re a senior executive charged with helping to chart the next two or three years of an agricultural, supplier, food, allied, or policy organization, here are six very important reasons why you’ll want to join us at Meister Media Worldwide as we host the premiere PrecisionAg Vision Conference, October 18-20 in Phoenix, AZ.

  1. If you know where the industry is going, you’ll know where YOUR organization is going. No one can be caught flat-footed these days and survive; the world just moves too fast, and too often you can never catch up. Join us in Arizona to get a holistic sense of what’s afoot and what’s coming. Consider where you and your organization are likely to fit (or not). React accordingly.
  2. Line up allies and potential partners that you’re not likely to run into in other venues. Senior executives like you whose job is to stay one step ahead of the game, amass the best thinking among your peers (and competitors) and contemporaries in other industries, and have that phone call or email answered when it’s time to reach out. They say politics makes for strange bedfellows, but so do tumultuous times. A partner or ally tomorrow may be someone you haven’t talked to – or even thought of – today.
  3. Reach passably-expert status on complex technologies in just a handful of days. Sure, you have in-house technicians on data and precision technologies who stay under the hood and make the high-tech engines run. But do you really fundamentally understand the overarching utility and value of these technologies and how they best can be harnessed to move your – and your customers’ – business agenda forward? You’ll leave Phoenix with a far greater understanding of how the technological pieces work and fit together.
  4. Get above the “white noise.” We’re crafting a conference agenda that maps the current world of precision technology, but we’ll also free you up for meals, networking receptions, and Vision Roundtables where you can go as deep as you like or take the conversation to the highest altitude possible. Our days together will be about action, not hype.
  5. Rev the engine for 2017. We’ve intentionally scheduled the Conference for mid-October, just as the 2016 production season is winding down and the grade to 2017 begins to rise. Enriched by new perspectives and fortified by confidence in the future (and also, incidentally, warmed by the autumn sun of the Sonoran Desert), you’ll return home ready and raring for the future to start now.
  6. Participate in shaping the future of precision and the digitization of agriculture. Sound preposterous? It’s not. From what we anticipate will be an unprecedented precision-focused massing of many of the best minds from the realms of agriculture, food, academia, policymaking, tech, and financial will emerge a robust dialogue that will help to accelerate the promise of technology-driven agriculture.

It’s an event that could be looked back on as a watershed event in the digitization of agriculture. We look forward to seeing you in Arizona in October.

For more information, visit

Leave a Reply

Events Stories
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Innovation Series
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
InfoAg 2015
Events2017 Awards of Excellence Winners Announced
July 18, 2017
PrecisionAg Institute is pleased to announce its Awards of Excellence winners for 2017. Honorees of this year’s prestigious award are Read More
Events2017 agBOT Challenge Winners Announced
July 6, 2017
Driverless robotic machines entered the fields of Gerrish Farms in Rockville, IN in June 2017. Universities and entrepreneurial teams showcased Read More
Trending Articles
Business ManagementBringing a Southern Sensibility to Precision Agriculture
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Sensors/IoT2017 Yield Monitor Calibration Checklist — Part I
August 4, 2017
With fall harvest a few weeks away for most of the country, ag service providers from every walk of life Read More
Excellence AwardsBuilt By Agronomists: 2017 Award Of Excellence Winner Wade Barnes on the Making of Farmers Edge
August 2, 2017
Farmers Edge President And CEO Wade Barnes reflects on the process of building his company, shortly after receiving the Crop Adviser/Entrepreneur Award during the InfoAg Conference in July. Read More
Data ManagementInfoAg 2017 Recap: Service Providers Take Center Stage
July 28, 2017
As I sit here and ponder just what it was that we all experienced last week, off the top of Read More
InternationalUsing Precision Agriculture to Control Herbicide-Resistant Weeds in Brazil
July 24, 2017
The occurrence of weeds in agricultural fields of grain and fiber production has caused losses to farmers for a long Read More
Yield Data Image
Data ManagementYield Data: More Than a Pretty Picture
July 13, 2017
It is mid-July, which, for the Australian cotton industry, means that picking is still going on for some growers. A Read More
Latest News
Industry NewsTrimble to Distribute Promising SIMPAS Application Syst…
August 21, 2017
AMVAC Chemical Corp. has signed a non-binding Memorandum of Understanding with Trimble. The two companies are working toward an agreement Read More
Data ManagementBeck’s Builds Out ‘Freemium’ FMIS Off…
August 17, 2017
Beck’s today announced the release of several new tools available in their precision farming service, FARMserver, which enhances farmers’ ability Read More
InternationalIsraeli Precision Ag Companies Lead in Water Use Effici…
August 16, 2017
In the last week, AgriHub, formed by farmers and consultants from Brazil, visited 10 Israeli agribusiness companies, including the Ministry Read More
ProfessionalsMechanization Key to the Future of Vineyard Management
August 15, 2017
Precision technology moves at different speeds across different segments of agriculture. For example, technologies like curve compensation, precision spraying, and Read More
Data ManagementSignificant Updates Made to SoilWeb, Web Soil Survey Pr…
August 15, 2017
Agronomic professionals and technicians dealing with precision farming must understand the soils within the field before writing effective prescriptions.  A Read More
Business ManagementOpinion: How to Leverage Precision Agriculture to Launc…
August 14, 2017
To continue where my last article left off (which you can check out here), a precision ag company that specializes Read More
Industry NewsFarm Dog Inks Non-Funded Cooperative Agreement with USD…
August 14, 2017
Farm Dog, a pest and disease management platform for growers and agronomists, has entered into a Non-Funded Cooperative Agreement (NFCA) Read More
InternationalAgtech: What the Umbrella Term Really Means
August 10, 2017
Acclerator, incubator, start-up, connectivity — the buzzwords of the digital age can be clear as, well, mud, writes Alex Sampson Read More
Spray Drift
Data ManagementJanzen: Data to Play Key Role in Sorting Out Dicamba Di…
August 10, 2017
You would have to live under a rock to not have heard about farmers’ issues with dicamba this growing season. Read More
InternationalNew Zealand Study Tour to Demonstrate Recent Advances i…
August 10, 2017
If you’re interested in an intense, week-long immersion in the use of high-tech products and practices in New Zealand agriculture, Read More
Data ManagementDuPont Acquires Ag Tech Startup Granular for $300 Milli…
August 9, 2017
DuPont announced that it has signed a definitive agreement to acquire San Francisco-based Granular, Inc., a provider of software and Read More
EventsSDSU Prof to lead Profit-Focused Panel at Upcoming Inno…
August 9, 2017
Convening a day prior to this summer’s Farm Progress Show at the I Hotel in Champaign, IL (about an hour’s Read More
AGCO White planter 9800VE
ProfessionalsAGCO Crop Tour 2017 Features Precision Planting Add-Ons
August 8, 2017
Higher yields and greater returns are the ultimate goals for crop producers. To help corn growers better understand the role Read More
Business ManagementCrop Pro Insurance Closes $8 Million in Series A Fundin…
August 8, 2017
Crop Pro Insurance today announced the close of an $8 million Series A round of financing co-led by top agriculture Read More
Business ManagementBringing a Southern Sensibility to Precision Agricultur…
August 7, 2017
Amy Winstead considers herself blessed to have gotten in on the ground floor of precision ag adoption in the Southeast. Read More
Satshot imagery
Imagery/SensingImagery in Agriculture: Some Sage Advice
August 6, 2017
SatShot President Lanny Faleide has been a fixture on the remote imagery scene for as long as about anyone still Read More
ProfessionalsHow Blue River’s See & Spray Technology Could Chang…
August 5, 2017
The blistering West Texas heat rocketing towards triple digits, the affable cotton grower trudged across his dusty field and approached Read More
Grower Services & Solutions2017 Yield Monitor Calibration Checklist — Part II
August 4, 2017
(EDITOR’S NOTE: This is Part II of Tim Norris’ Yield Monitor Calibration checklist, Part I of which was published in Read More