PrecisionAg® Media Welcomes “Big Data MBA” author William Schmarzo To The Vision Conference Speaker Lineup

schmarzo2The PrecisionAg® Vision Conference will feature high-powered and thought-provoking speakers that will bring new perspective to the challenges and opportunities in technology and big data in agriculture. PrecisionAg® Media, producers of this important inaugural event, is pleased to welcome William Schmarzo, author and renowned expert on the relationship between businesses, business leaders and big data.

Schmarzo is Chief Technology Officer at EMC Global Services, but is best known for his work as Executive Fellow at the University of San Francisco School of Management. His course, The “Big Data MBA,” is extremely popular, and the textbook he authored for the course is used by educational institutions across the country.

His presentation at the PrecisionAg Vision Conference, “Leveraging Big Data For Business Value,” will be designed to help managers and executives to properly calibrate their organization’s approach to big data.

“Organizations do not need a big data strategy, they need a business strategy that incorporates big data,” says Schmarzo. “When you do that, it changes the conversation, and changes how you think about data and analytics.”

Schmarzo also believes that business managers and executives must embrace analytics as a business discipline, and to start thinking like data scientists. “The days where you simply flip analytics over to the IT department are over,” he says. “Business leaders need to think like data scientists, analytics needs to be a part of their core discipline. Leaders that embrace analytics as a business discipline experience astounding results.”

Schmarzo has over three decades of experience in data warehousing, BI and analytics, and he has authored EMC’s Vision Workshop methodology that links an organization’s strategic business initiatives with their supporting data and analytic requirements. He also co-authored with Ralph Kimball a series of articles on analytic applications. He has served on The Data Warehouse Institute’s faculty as the head of the analytic applications curriculum.

Previously, Schmarzo was the vice president of Analytics at Yahoo where he was responsible for the development of Yahoo’s Advertiser and Website analytics products, including the delivery of “actionable insights” through a holistic user experience. Before that, he oversaw the Analytic Applications business unit at Business Objects, including the development, marketing and sales of their industry-defining analytic applications.

Schmarzo holds a Masters degree in Business Administration from the University of Iowa and a Bachelor of Science degree in Mathematics, Computer Science and Business Administration from Coe College.

Recent blogs can be found at: http://infocus.emc.com/author/william_schmarzo/

You can also follow him on twitter @schmarzo and LinkedIn www.linkedin.com/in/schmarzo

For more information on the PrecisionAg Vision Conference visit www.precisionagvision.com.

Leave a Reply

Events Stories
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Events2017 Vision Conference: At the Crossroads of Integration, and Other Thoughts
October 23, 2017
Now about a week removed from our second annual PrecisionAg Vision Conference in Phoenix, AZ, it’s glaringly clear that ag Read More
Robotic-Field-Scanner
Specialty CropsOpinion: Agriculture’s Big Data is Coming to You
October 20, 2017
If you think your world is changing at a dizzying pace, you ain’t seen nothin’ yet. That’s my takeaway from Read More
Naio Technologies FIRA
EventsRise of Agricultural Automation Drives Innovative Event
September 26, 2017
Ready or not, farming as we know it is changing – out of necessity. Lack of adequate labor, along with Read More
Trending Articles
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season Maintenance Goes A Long Way
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More
Farmer and computer
Service ProvidersPrecision Agriculture Writers Wanted To Join Our Team in 2018
December 10, 2017
About The Opportunity: PrecisionAg.com is looking for people to join our team in 2018 and submit original content to our Read More
Harvested-Corn-Field-Clouds
Data ManagementWeather Services Advance Precision Agriculture
December 4, 2017
Some estimates suggest over half of growers’ activities are impacted by weather conditions, from field workability to fertility management to harvest Read More
Wheat-an-oats-Daniel-X-ONeil
Data ManagementWill Open-Source Finally Unlock Ag Technology’s Potential?
November 28, 2017
To Aaron Ault’s eyes, ag technology right now is something like a walled garden — not unlike the Microsoft of Read More
Latest News
Lee_Brittany
Specialty CropsFlorida Blue Farms Digging Data for Savings and Profit
January 17, 2018
Brittany Lee is no stranger to land management, writes Frank Giles on GrowingProduce.com. She grew up around it, observing her parents Read More
AmericasPrecision Farming Companies to Watch in 2018 (OPINION)
January 17, 2018
My friends, as many of you told me repeatedly throughout the last 12 months, 2017 was an interesting year in Read More
farmer-tractor-ipad
Data ManagementThe Era of Digital Agriculture: Opportunities and Chall…
January 17, 2018
The digital revolution is changing the way agriculture is done. Rapid population growth, changes in market demands, depleting agricultural land, Read More
Data ManagementBlockchain: Making Data Cleaner, More Secure
January 16, 2018
Probably most professionals who deal with business data have at least heard the term “blockchain” bantered about as potentially the Read More
Soybean-field-clouds-Photo-courtesy-of-Earl-R-Shumaker
Data ManagementBetting on Rain? The Accuracy and Reliability of Precip…
January 16, 2018
For you sports junkies out there, if I could prove to you that I can correctly predict winners and losers Read More
center-pivot-irrigation-drop-sprinklers-on-corn
Precision IrrigationFinding Your Precision Ag Mindset
January 15, 2018
A precision mindset is the most important requirement for successful precision ag technology adoption. One of my first VRI (variable Read More
Drone-and-operator-Photo-courtesy-of-Kray-Technologies
DronesCrop Protection Application by Drone: A Q&A with Kr…
January 15, 2018
January is a busy month for agricultural companies. It’s a month that strong sales can set the mood for the Read More
Data ManagementAgGateway Grain Traceability Proof-of-Concept Seeks Ind…
January 15, 2018
AgGateway’s Precision Agriculture and Grain & Feed councils have issued a call for participation for a proof-of-concept initiative in AgGateway’s Read More
John-Deere-Cab-GPS
Data ManagementPrecision Ag Hardware and Software: A Little Off-Season…
January 11, 2018
All service technicians have heard this line. Most often when spring makes its anticipated return to our lives. It is Read More
Corn-Planter
Grower Services & SolutionsCorn Planter: The Train of Consequences
January 11, 2018
It’s always planter season in our shop but now that harvest is done the corn planter is the next piece Read More
Robotics/Labor SaversSmart Ag Announces Driverless Tractor Automation Platfo…
January 11, 2018
An Iowa technology company has unlocked the tremendous potential for automation in agriculture by developing the first cloud-based platform for Read More
Anez-Consulting-Paul-Anez-and-Michael-Dunn
Service ProvidersAnez Consulting: Focus On Fertility
January 9, 2018
Central Minnesota features variability aplenty when it comes to soil characteristics and topography, from flat, black expanses rich in organic Read More
Agrible
Grower Services & SolutionsAgrible to Launch Retailer Services in 2018
January 9, 2018
It’s a new year, which means new market challenges. Full service retailers are searching for ways to differentiate themselves and Read More
jeremy-speaking
Grower Services & SolutionsGrower and Precision Ag Services: Opportunities Lost
January 9, 2018
I often spend time with growers, talking about their operations, and the processes they go through each season to do Read More
Winters-Farming-farm-manager-Alex-Bergwerff-and-Ranch-Systems-marketing-and-business-development-manager-Hylon-Kaufmann
Precision IrrigationInside California Irrigation: Winters Farming
January 9, 2018
As many of us already know, almonds tend to get a bad rap for their water-use efficiency — or some Read More
Sentera software
DronesSentera Offering Elevation Data Mapping Via AgVault
January 9, 2018
Sentera announces the availability of elevation maps within the Sentera AgVault platform, offering agronomists, crop consultants, and growers additional field Read More
Industry NewsRaven, South Dakota State University Link Up: What You …
January 9, 2018
On Tuesday afternoon Raven and South Dakota State University (SDSU) held a press conference on the SDSU campus in Sioux Read More
Agrishow2017
Americas5 Best Ag Tech Shows in Brazil
January 8, 2018
Brazil continues to demonstrate its potential in agriculture. Several international companies are investing in our country because we have a Read More