2 Mixing Bowl Events Slated for March

FORBES & The Mixing Bowl’s “A Discussion of Technology’s Role in Changing Food and Farming at Scale & The Fight for the Fork.”

FORBES MIXING BOWL NYC will explore how information technology can be harnessed to solve challenges in food and agriculture. Thought leaders, innovators, executives, and investors in food, agriculture, and technology will gather at Forbes on Fifth to engage in substantive dialogue on the role of technology in “changing food & farming at scale” and the “fight for the fork”.

From the artisanal food producer to the largest farming operation, there are a variety of technologies that are improving the performance of food producers at all scale. Even a small farming operation selling via a CSA and a farmers market may be using software for logistics, customer management and payment. At the opposite end of the spectrum, large CPG manufacturers are needing to “de-scale” mass manufacturing and marketing approaches to account for subgroups of consumers with various tastes and media habits. What new roles are technology playing at operations at different scale in food and agriculture and how is technology enabling operations to change the scale at which they operate?

Via different media – from traditional media to social networks, shopping and delivery apps, and even AI-based smart agents – consumers are receiving more information regarding the food they should consume. Information technologies – from wearable devices to nutritional apps – are also capable of conveying information on the health impact of consuming certain foods. How are these different information technologies changing the purchase and consumption habits of food consumers and are they leading to greater food literacy and healthful outcomes?

The exploration of these themes and interaction of participants from all aspects of our food system will create a more substantial engagement that will unearth new insights and foster new forms of uncommon collaboration through moderated discussions, a start-up pitch competition, interactive-themed breakout sessions, and a networking reception.

Click here to register for the event.

Getting Water Tech Flowing for Agriculture: A Western Growers “Deeper Dive” on Agtech Innovation.

Join a lively discussion on March 27th as we explore opportunities to drive innovation and collaboration in water management technology. We will look at balancing the promise of new ag technologies, with the realities of farming, to create value for growers.

Not only will we take a deeper look into the water management challenges, but also the obstacles that water technologists are overcoming to create real solutions that work for California’s central valley agriculture.

Click here to register for the event.

Leave a Reply

Events Stories
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Factors Impacting Ag Retailers
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More
EventsAgGateway Mid-Year Meeting Set For June in Altoona
March 29, 2017
Registration is now open for AgGateway’s Mid-Year Meeting, June 12-15 at Prairie Meadows in Altoona, IA, just outside of Des Read More
EventsInnovation Series 2017 Quick Thoughts: Gaining Ground
February 23, 2017
If you’ve been following past coverage of our PrecisionAg® Media Innovation Series events, this column is going to sound a Read More
Trending Articles
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk Averse Marketplace
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Data ManagementInnovation Series Highlights: The Weather Company’s Rob Berglund on Cognitive Computing
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Corn close up
Data ManagementFarmers Business Network Releases State of the Industry Style Report
April 17, 2017
Farmer’s Business Network (FBN) released today its “The Voice of the Farmer”, a special research report on the state of Read More
Soybean Closeup
Ag Tech GlobalPrecision Agriculture Helps Brazilian Farmers Top 90-Bushel Soybean Yield
April 5, 2017
In the 2016/2017 harvest, the Mato Grossense Institute of Economics (IMEA) estimated that the largest soybean state in Brazil will Read More
Grower Retaile iPad
ProfessionalsField Scouting Apps Boost Efficiency, Speed
March 31, 2017
Scouting is one of the most critical services that ag retailers and consultants can offer their grower-customers. The need for Read More
Bruce Rasa corn AgVoice app
Data ManagementVoice-To-Data Tool Shows Promise For Scouting
March 24, 2017
See it, speak it, record it. No pens, no paper, no lost information. In a nutshell that’s what Bruce Rasa Read More
Latest News
Simplot Truck on Wilcox Farm
Ag Tech GlobalSimplot Taps Spensa to Power Advisor Platform
April 28, 2017
J.R. Simplot Co. announced it has entered into a partnership with Spensa Technologies Inc., an agriculture services company based in Read More
BASF Maglis Grower Tablet
Ag Tech GlobalBASF Fortifies Digital Farming Offer with ZedX Acquisit…
April 27, 2017
BASF has signed an agreement to acquire US-based company ZedX, a leader in the development of digital agricultural intelligence. The Read More
Sentera
DronesSentera Announces May Release of Multispectral Double 4…
April 27, 2017
Sentera announced the release of its Multispectral Double 4K Sensor, offering five precise spectral bands: blue, green, red, red edge, Read More
Data Science tablet
Data ManagementHow to Address the Challenges of Data Science in Agricu…
April 26, 2017
Recently, Joe Byrum wrote an excellent article on the state of machine learning in agriculture. In it, Joe highlighted one Read More
Industry NewsFrom PrecisionAg with Love: Thanks, President Trump! (O…
April 26, 2017
Without getting too far into the weeds, I think it’s safe to say that today America feels more divided than Read More
Purdue Online Course
ProfessionalsPurdue University’s Online Precision Ag Course Re…
April 25, 2017
An online course offered by Purdue University’s Agronomy e-Learning Academy, Precision Agriculture, has received the 2017 Digital Education Excellence in Read More
Nuffield Scholarship
Ag Tech GlobalNuffield: Promoting the Diffusion of Knowledge of Preci…
April 24, 2017
Recently, I had the opportunity to meet John Stevenson, a 2016 Nuffield Australia Scholarship winner.  As part of the scholarship, John Read More
GPS, Guidance
Business ManagementPromoting Precision Agricultural Innovation in a Risk A…
April 24, 2017
As precision agriculture consultants we constantly are being asked our opinions on where to invest, and how to strategically invest Read More
Case IH Autonomous concept vehicle
ProfessionalsOpinion: What the Heck is A.I. Going to do for Agricult…
April 24, 2017
Let’s pause from the daily toils of ag for a minute and start thinking about the future. In a very Read More
Imagery ipad
Imagery/SensingNew Opportunities with In-season Imagery?
April 24, 2017
When I think about precision agriculture my usual thoughts are around the continuous learning about the variability in a field. Read More
Data ManagementNew Partnership: Farmers Edge, Allied Cooperative Link …
April 24, 2017
Farmers Edge announced it has partnered with Allied Cooperative, a provider of agronomy, feed, grain, and equipment services to growers Read More
Retailer Grower Tractor
ProfessionalsAg Attorney: Sorry Right to Repair Advocates, But You&#…
April 21, 2017
(via AgLaw.us) This recent article on Motherboard is getting a lot of press: “Why American Farmers are Hacking Their Tractors Read More
ProfessionalsAgFunder: Clean Seed’s Wireless Smart Seeder is Set to …
April 21, 2017
(Via AgFunderNews.com) Heard of Clean Seed Capital Group? No? You will very soon because this Canadian company has been quietly Read More
Business ManagementBionic Leaves: Future Source of Endless Fertilizer?
April 21, 2017
*Article Notes: This monthly column takes some crazy sounding ideas and applies them to the field of Ag Tech. The Read More
Sentera software
Decision Support SoftwareSentera Launching Field-Edge Plant Population Analysis …
April 20, 2017
Sentera is excited to announce the launch of its closed beta for field-edge Plant Population Analysis, available through its AgVault Read More
Data ManagementFarm Market iD Launches Sales & Marketing Platform
April 20, 2017
Following Farm Market iD’s February 2017 introduction of FieldVision, its mobile data-delivery platform, the company announced today its newest online Read More
Data ManagementInnovation Series Highlights: The Weather Company’…
April 19, 2017
Rob Berglund, global director of sales, energy and agriculture at The Weather Company, discusses IBM’s Watson and applications for advanced analytics that will fundamentally change Read More
Data ManagementInnovation Series Highlights: EFC Systems & 5 Facto…
April 19, 2017
Ernie Chappell of EFC Systems discusses five factors impacting the ag retail industry, the competitive advantages of enhanced customer engagement Read More