Harrison To Highlight Social Media Strategy, Text Analytics At InfoAg 2013

Social Media in Agriculture

The second presenter on tap for InfoAg 2013’s “Social Media For Business” session, Jay Harrison, considers the now-annual conference the perfect setting for his unique mix of social media strategy and text analytics expertise.

“The conference demonstrates the applications of sophisticated, modern technology for improving yield and quality in agriculture,” says Harrison. “Even though these advancements are scientifically sound, they can be met with resistance by skeptics. This is especially evident with genetic modification, where concerns expressed about biotechnology have impacted the wider population outside of the agricultural industry. For example, mandatory labeling of GMO foods has appeared on a statewide ballot in California and is now under consideration at the federal level and in 25 states.”

Currently the director of data mining for the Innovation and Growth division of Maritz Holdings Inc., St. Louis, MO, Harrison has a strong background in agriculture having grown up on a cotton farm in the Texas Panhandle before attending land-grant institutions Texas A&M, Ohio State and University of Florida. Also having worked at Monsanto, as well as for USDA as an agricultural statistician, Harrison knows first-hand the many of the challenges all aspects of the industry face from the growing blogosphere. 

“Social media has been used by activists, groups and other concerned citizens to share information, spread points of view and organize resistance against genetically modified foods,” says Harrison. “In order for farmers to have the freedom to operate with these technological advancements, the voices of the opposition should be considered.

“By identifying the underlying emotions that motivate these individuals to speak and take action, we can address their concerns in a targeted manner. Social media analytics can be used to identify the most pressing topics, the tones of the conversations, the emotions that drive people to act and the resulting impact on the reputation of a technology provider.”

According to Harrison, text analytics, or “the combination of statistical reasoning and linguistics to allow summarization and categorization of large amounts of text data” have wide application potential in the agriculture community.

“Text analytics is an emerging field that encompasses several areas of practice,” he explains. “This includes search and information retrieval, finding common topics of discussion that share similar terminology, analyzing the interconnectedness of documents on the internet, finding useful bits of information that are concealed within large amounts of text and identifying varying patterns of language originating from different sources.”

Be sure to catch Harrison and his presentation Wednesday, July 17, at 12:30 p.m., following the Precision Ag Luncheon in the Exhibit Hall.

Topics:

Leave a Reply

Data Stories

DataPlantBeat To Debut At InfoAg 2014
July 21, 2014
Phytech will reveal PlantBeat — a new service that assists farmers in the optimization of crop yields by translating plant needs into real-time alerts and expert recommendations — at the 2014 InfoAg conference in St. Louis, MO. Read More
ImageryFAA: We Plan To Meet September 2015 UAV Integration Deadline
July 15, 2014
Jim Williams, manager of the FAA’s Office of Unmanned Aerial Systems Integration, recently spoke at the Delta AgTech Symposium on the current state of commercial UAV regulation in the U.S. Read More
SensorsNORAC Celebrates 40 Years In Business
June 25, 2014
NORAC, a leading precision ag manufacturer who pioneered the use of ultrasonic sensing in the development of control equipment, is celebrating its 40th Anniversary. Read More
MappingGerman Mapping Outfit CloudEO Looking For New Ag Ideas
June 18, 2014
As part of the annual Earth monitoring competition Copernicus Masters, CloudEO invites developers and GEO-enthusiasts to submit exciting and promising business ideas in agriculture. Read More

Trending Articles

ImageryFAA: We Plan To Meet September 2015 UAV Integration Deadline
July 15, 2014
Jim Williams, manager of the FAA’s Office of Unmanned Aerial Systems Integration, recently spoke at the Delta AgTech Symposium on the current state of commercial UAV regulation in the U.S. Read More
SoftwareTrimble Adds Multi-Spectral Processing Capabilities To Connected Farm
June 19, 2014
Trimble has added another new agronomic service to its Connected Farm solution. Read More
ImageryInfoAg 2014 Program Hits Key Trending Topics
June 11, 2014
A new and improved InfoAg 2014 program hits the hot topics of today: unmanned aerial vehicles, big data and wearable computers. Read More
ImageryAUVSI Unmanned Systems 2014: 14 Cool Things We Saw For Precision Ag
May 20, 2014
We were in attendance May 13-15 in Orlando, FL, for the AUVSI 2014 Unmanned Systems conference. Here are 14 cool ag-related things we saw. Read More

Latest News

EquipmentKinze, Raven Develop Touchscreen Monitor For 4900 Serie…
July 23, 2014
Kinze Manufacturing announces a partnership with Raven Industries to develop a standalone monitor solution for the Kinze 4900 series planter. Read More
ComputingPrecisionAg.com Relaunches With Responsive Design For M…
July 23, 2014
PrecisionAg, the worldwide leader in precision agriculture information and analysis, announces the launch of its completely redesigned Website, PrecisionAg.com. Read More
PrecisionAg InstituteLearn About The PrecisionAg Institute Partners
July 23, 2014
Learn more about the companies that have committed their corporate and financial support to the PrecisionAg Institute, an independent global forum dedicated to the sharing of precision agriculture practices, ideas, research, products, services and success stories. Read More
DataAgGateway’s SPADE Data Project Releases ISOBUS Ex…
July 22, 2014
AgGateway's Standardized Precision Ag Data Exchange (SPADE) Project has posted documentation that fills a critical gap in providing data exchange between diverse devices and systems used by farmers for seeding operations. Read More
ImageryPAAS ’14 Wrap: UAVs To Spark ‘Agricultural …
July 22, 2014
The folks over at Aironovo Advisors provide a wrap up of last week's 2014 Precision Aerial Agriculture Show in Decatur, IL. Read More
AwardsAbout The PrecisionAg Awards Of Excellence
July 22, 2014
The PrecisionAg Award of Excellence program sheds light on some of the most important people and programs that have helped agriculture realize the full benefits of technology to improve agronomy, efficiency, and stewardship in crop production. Read More
DataPlantBeat To Debut At InfoAg 2014
July 21, 2014
Phytech will reveal PlantBeat — a new service that assists farmers in the optimization of crop yields by translating plant needs into real-time alerts and expert recommendations — at the 2014 InfoAg conference in St. Louis, MO. Read More
EquipmentMU Professor: Drones Have Major Potential In Agricultur…
July 18, 2014
Despite strict federal rules regulating drones for agricultural usage, University of Missouri Professor Bill Wiebold believes it’s important to plan for the future. Read More
ImageryFAA: We Plan To Meet September 2015 UAV Integration Dea…
July 15, 2014
Jim Williams, manager of the FAA’s Office of Unmanned Aerial Systems Integration, recently spoke at the Delta AgTech Symposium on the current state of commercial UAV regulation in the U.S. Read More
EquipmentKinze Electric Multi-Hybrid Planter Moves Closer To Ful…
July 15, 2014
Based on early successes with the multi-hybrid planter, Kinze announced that it is putting the model into limited production for the spring 2015 planting season. Read More
AwardsTevis Named Co-Recipient of Award of Excellence For Leg…
July 9, 2014
Topcon's Joe Tevis joins four other recipients to be honored at the InfoAg Conference on July 29. Read More
EquipmentYetter Releases N Keeper
July 9, 2014
Yetter's new 6200-060 N Keeper helps plants take full advantage of pre-plant or side-dress applied Nitrogen, claims the company. Read More
PrecisionAg InstituteUAVs: Where’s The Value?
July 9, 2014
The industry has been sold hard on the seemingly endless benefits of UAV technology in agriculture. Now it's time to dig deep and determine what's real and what's lip service. Read More
PrecisionAg InstituteSensor Tech: Joining The Ranks
July 9, 2014
From water conservation to genetic selection to plant health status - advanced sensor technology is already being deployed on the front lines of some of ag's most important battles. Read More