Seed-Technology Partnership Yields Field Specific Planting Recommendations

Smaller, regional seed companies traditionally compete with the national seed companies by claiming to have more robust local information about hybrid and variety performance. Now MyFarms, an independent technology company, is providing these regional seed players an opportunity to turn that regional knowledge into a web-based decision-making tool.

Regional seed company Burrus Hybrids has partnered with MyFarms to develop a web-based program that delivers a fully integrated field-level planting plan to help growers maximize yield.

Called the Data-Driven Farming System, MyFarms has built the program by combining proprietary product knowledge with the data farmers own and manage to improve crop production. MyFarms was created to make it safe and easy for farms and their advisors to increase yield by embracing farming practices such as site-specific hybrid placement and planting rates.

A Burrus product recommendation now leverages proprietary test plot data and product ratings to help customers quickly discover the best seed variety and planting rate for each field. The solution combines on-farm data such as soil types, field and equipment details, and farm-specific management practices with regional product performance ratings managed by Burrus to quickly find the best product combination for each field.

“We are pleased to work with such a well-respected name as Burrus Hybrids, which has assumed an impressive leadership position in the seed industry,” said Chris Fennig, managing director of MyFarms. “By proactively defining the processes and logic needed to automatically leverage its deep in-house expertise, Burrus can now deliver clear agronomic guidance to customers with each bag of seed.”

Under development since 2010, MyFarms has been working closely with Burrus as well as a number of others seed companies since late last year.

“Now we are in full scale production, and the technology is here and ready to be used,” says Fennig.

Seed performance can vary dramatically by soil type and production management method. The Burrus and MyFarms partnership is enabling growers to make decisions that increase profitability while maximizing the world’s food, fuel and fiber supply.

“Farmers in general are overwhelmed when picking up a seed catalog today,” said Tom Burrus, president of Burrus Hybrids. “The choices and technologies are so plentiful that growers sometimes don’t know what to do, especially when a multitude of soil types across their farms are factored in. The real beauty of MyFarms is that it simplifies the selection process for the farmer and makes a recommendation not just for a choice, but for the most productive choice.”

This year, Burrus representatives will offer growers the opportunity to use the MyFarms seed selection service. Growers that accept will be able to log onto the MyFarms website and input data. Once completed, the farmer meets with the Burrus representative again and answers a series of seven questions related to equipment specifications and farming practices. The farmer then receives a list of the top four hybrids or varieties that fit the particular field variables.

Along with providing an automated, integrated recommendation that utilizes data provided by the seed company and the grower, it’s a program that keeps the growers in the driver’s seat with their own data.

“The system provides a real alternative, where the grower maintains data control and shares as they wish with other partners,” says Fennig.

For more information visit www.myfarms.com.

Subscribe to the Newsetter!
Get your free weekly Precision Ag Newsletter!

Leave a Reply

Computing Stories
SoftwareThe New AgVerdict Is In
September 2, 2014
Wilbur-Ellis heard you. A powerful new version of AgVerdict precision software — for desktop and mobile — offers intuitiveness and ease across more than 300 crops. Read More
SoftwareTrimble Adds Multi-Spectral Processing Capabilities To Connected Farm
June 19, 2014
Trimble has added another new agronomic service to its Connected Farm solution. Read More
SoftwareCrescoAg, Raytheon Announce Ongoing Collaboration
June 18, 2014
The CrescoAg-Raytheon collaboration will pair Raytheon’s capabilities in engineering, climatic science, analytics, sensor technology and systems integration with CrescoAg’s agricultural knowledge, farming expertise and relationships. Read More
HardwareLiberated Launches Sustainable Lighting & Security System For Ag
April 30, 2014
Guard-Lite, a lighting and security system for crops, features a unique self-powered design that enables it to be installed at any location without wiring or an electrical permit. Read More
Trending Articles
EquipmentMore Deere Planters Get ExactEmerge Retrofit Kit
August 25, 2015
John Deere recently announced that additional ExactEmerge-enabling Retrofit Kits are now available for additional late model John Deere planters. Now, model year 2011 Read More
Precision Ag Innovation Series
Data170 Organizations Committed To Attend August 31 Data Platforms Conference
July 8, 2015
The list of attendees and company representation continues to grow -- join us on August 31 in Champaign, IL for "Understanding Data Platforms: Putting Knowledge To Work." Advance discount expires July 20. Read More
DataClimate Corp: We’ve Mapped Nearly 45% Of U.S. Corn And Soybeans
June 25, 2015
Today, The Climate Corporation, a division of Monsanto Company, announced that farmers have mapped more than 75 million row crop Read More
Precision Ag Innovation Series
DataAugust Event To Focus On Data Platforms In Agriculture
May 27, 2015
The PrecisionAg Innovation Series is proud to present "Data Platform Solutions: Putting Knowledge to Work." This one-day forum delves into the state of data platform offerings in agriculture, what's working, and where things are headed in the future. Join us on August 31 in Champaign, IL. Read More
DataFarmers Edge Adds Investment Partner
May 27, 2015
Data management and precision solutions provider Farmers Edge, announced the backing of new investment partner Mitsui & Co., Ltd. Read More
SoftwareTrimble Opens Up Irrigate-IQ
May 4, 2015
Trimble announced today that it has launched a new fully scalable version of its Irrigate-IQ precision irrigation solution that also Read More
Latest News
ComputingDigi-Star Releases Grain Tracker For iOS, Android
September 1, 2015
Digi-Star announces the release of the Grain Tracker App for iOS and Android devices, as well as Grain Tracker Online, Read More
DataTrimble Tosses Hat Into API Ring With Ag Developer Netw…
September 1, 2015
Trimble announced today a new developer network that will allow third-party software companies to develop applications for its Android-based Trimble Read More
ComputingTrimble Announces Connected Farm Bundles
September 1, 2015
Trimble announced today that its Connected Farm solution will be available in Free or Standard subscription bundles to suit growers Read More
DataAGCO Launches Go-Task Wireless Data Transfer
September 1, 2015
AGCO Corp. announced today that it will launch a new solution for wireless task data transfer. Go-Task will be one Read More
ComputingDuPont Releases Encirca Yield Fertility Management Serv…
September 1, 2015
DuPont Pioneer today announced the release of its Encirca Yield Fertility Management Service, a tool for maximizing production within growers’ Read More
SoftwareAgSense, Valley Irrigation Launch CommanderVP
August 31, 2015
Today, AgSense and Valley Irrigation announce the release of the CommanderVP, a new remote monitoring and control solution for Valley Read More
DataAGCO Opens AgCommand API To Outside Developers
August 28, 2015
AGCO Corporation announced today that its AgCommand API (Application Programming Interface) is now open to approved third party developers and Read More
EquipmentFalcon Introduces New Models At MAGIE
August 28, 2015
Falcon Soil Technology has added two models to its lineup of automated soil sampling systems that promise to bring precision Read More
EquipmentAGCO Launching Fuse Connected Services
August 26, 2015
AGCO Corporation announced today the launch of Fuse Connected Services, a new customer offering through AGCO dealers. Fuse Connected Services Read More
ComputingDeere ISG Introduces Harvest Mobile; Plus Field Connect…
August 25, 2015
Deere says these latest updates provide end users with more functionality and service, resulting in higher levels of machine performance and decision-making in the field. Read More
1 on 1: SST Software on the Move
Video1 on 1: SST Software on the Move
August 25, 2015
At SST Software’s Vision Conference at InfoAg 2015, CEO Matt Waits shared some important news about new and broader partnerships, Read More
EquipmentMore Deere Planters Get ExactEmerge Retrofit Kit
August 25, 2015
John Deere recently announced that additional ExactEmerge-enabling Retrofit Kits are now available for additional late model John Deere planters. Now, model year 2011 Read More
Farmers Edge
DataNew Investor Signs On To Farmers Edge
August 25, 2015
Farmers Edge recently announced the addition of Osmington Inc., to its team of investors. The backing of Osmington Inc., marks Read More
ImageryGEOSYS: Remote Imagery Services For Guiding Agronomic D…
August 24, 2015
The agriculture industry is increasingly relying on remote imagery services to make timely and effective decisions in the field. According Read More
Variable Rate2015 CTIC Tour Minnesota: Exploring Conservation In The…
August 19, 2015
The damn cattle just didn’t want to cooperate. After a day of pretty much every detail (during an event with Read More
Potato Field on Wilcox Farm in Idaho Falls, ID
DataWaypoint Analytical Opening New Champaign Lab
August 19, 2015
Waypoint Analytical, the largest agricultural and environmental soil testing network in the U.S., announces its newest location in Champaign, IL. Read More
Industry NewsFarmers Edge Appoints New Chief Technology Officer
August 18, 2015
Farmers Edge has appointed Kevin Grant, PhD, as Chief Technology Officer (CTO), to drive the company’s existing precision agriculture technology Read More
DataDTN/Progressive Farmer, FarmLink Announce Collaboration
August 17, 2015
DTN/The Progressive Farmer and FarmLink today announced a collaboration agreement to develop a new decision dashboard product that will help Read More