Reinder Prins
Reinder Prins, originally from The Netherlands, is Marketing Lead at Leaf Agriculture, and based in Perth, Western Australia. Prior to this, he was Chief Marketing Officer for Agworld. Reinder also spent time as precision ag adoption lead for an ag retailer focused on the cotton industry on Australia’s east coast. He then moved to South America and worked as a freelancer in the space of digital agriculture, before returning back to Australia. He has in-depth knowledge of the precision agriculture landscape through working with some of the largest growers in Australia and also with a range of service providers spanning multiple continents.
Digital Farming July 23, 2023
Platform Ecosystems: Enabling Agriculture to Invert the Firm
The benefits of collaborating through data have become too valuable to ignore, says contributor Reinder Prins.
Digital Farming March 2, 2023
EvokeAg 2023: Key Takeaways From Asia Pacific’s Premier Agrifood Tech Event
Contributing writer Reinder Prins shares his thoughts on the event in Adelaide, South Australia, including the need for a good start-up ecosystem.
Digital Farming February 9, 2023
Key Takeaways from the VISION Conference: Is ‘Agriculture 3.5’ a More Achievable Short-Term Goal?
Agriculture 3.5 symbolizes the step in between our current reality and our future dreams, says VISION Conference attendee Reinder Prins.
Digital Farming January 12, 2023
What Exactly Does ‘Agriculture 4.0’ Mean?
Contributing writer Reinder Prins examines the theme of next week's VISION Conference "Harnessing the Power of Agriculture 4.0".
Digital Farming February 23, 2022
How External Factors Highlight the Power of a Digital Cropping Plan
No matter which crops are grown or which inputs are used, rapidly changing external factors show the benefits of a digital cropping plan that can quickly and easily be adjusted.
Data Management October 20, 2021
Carbon Credits: Patience Will Pay for Farmers
While the carbon credit market is young, it’s important for farmers to keep their data in a standardized, independent repository.
Data Management March 31, 2021
Monetizing a New Agricultural Commodity: Where to Start with Carbon Credits?
Digital record keeping is something farmers can do today to be prepared for monetizing this new ag commodity when the opportunity arises.
Data Management October 26, 2020
Why an Independent Data Community Is So Important in Agribusiness
Growers want to be in charge of their data, but they also want to be part of a “data community” where they can easily share data with their farming partners.
Data Management April 14, 2020
3 Ways COVID-19 Is Pushing Ag Data Transformation
Now is the time to start using digital tools to digitize your ag data, improve your digital collaboration, and create superior data visibility for your farming partners.
Data Management February 6, 2020
Safeguarding Your Ag Data: Lessons Learned From the Australian Bushfires
Nothing emphasizes the need for data to be stored in the cloud more than the risk of losing it permanently, says contributing writer Reinder Prins.
Data Management November 4, 2019
Data Centralization is Key in Helping Farmers Maximize Yield
This last week I had the pleasure of visiting a variety of growers and agronomists in South Australia. With 100-plus degree temperatures, 20-plus mph winds and enough flies to drive me crazy, I witnessed one of South Australia’s earliest...
Data Management August 7, 2019
Using Standardized Data to Uncover Best Practices for Growing Hemp
It’s hard to open any agricultural website at the moment, or even LinkedIn or Twitter for that matter, without reading about the rising trend of hemp cultivation in the U.S. Hemp was legalized in the Farm Bill that President...
Digital Farming June 24, 2019
3 Major Challenges Facing Digital Agriculture in New Zealand
While New Zealand’s agricultural sector is very different from that in other countries, the needs of growers in respect to digital ag are very similar. What are the big challenges that farmers and agronomists in New...
Digital Farming March 19, 2019
20/20 Vision in Agriculture: Do We Need a New Prescription?
Anyone who wears glasses, or contacts like I do, will be familiar with the feeling of getting a new set of glasses with improved correction and no scratches. Oh man, doesn’t that make everything look clearer! It is this exact...
Market Watch February 26, 2019
Australia: Using Data in Winter Crop Planting
Plant ’19 is getting closer every day and I’m sure that many growers throughout the Midwest will be working hard to ensure that their planting equipment is ready for another period of intense use. In Australia, Harvest ’19 for...
Digital Farming February 4, 2019
Lessons Digital Agriculture Can Learn From the Fyre Festival Fiasco
This weekend I received an email with a link to the investment slide deck that was used by Fyre Media in 2016 to attract funding for the Fyre Festival. We all know how that little adventure ended and it...
Market Watch January 7, 2019
Opinion: Service Remains Key in Ag Retail
With the Christmas holidays over and 2019 in full swing, most of us will have had some time to reflect on 2018 and on what we think 2019 might have in store for us personally and for agriculture in...
Market Watch December 7, 2018
Opinion: Planning Your Farm Profitability in 2019
Anyone who reads this title will probably think: “well, isn’t this the case every year?” And yes, indeed, profitability is always important, and the bottom line is the main driver for decisions every cropping season. Coming off a season...
Market Watch December 3, 2018
GFIA in Focus: Passion for Agtech Innovation on Display in Brisbane
The Global Forum for Innovations in Agriculture (GFIA) took place in Brisbane, Queensland last week. Spanning two full days, a range of speakers addressed all sorts of different topics relating to precision agriculture, controlled environments, and protected cropping. Exhibitors at...
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