Data Management December 21, 2023
Mauricio Nicocelli Netto
Mauricio Nicocelli Netto is CEO of Luve Carbon. He also is an Agronomist and Precision Agriculture Consultant at Monagri in Brazil. Prior to this, he was a Technology Manager on a farm near Bahia, where he responsible for fertilizer recommendations in corn, soybeans, cotton and eucalyptus. He was also responsible for a precision farming project and training the technical staff. He then moved to Mato Grosso and worked at Monsanto Co. on the Technology Development team, which included the IFS (Integrated Farming System) program, and Precision Planting, in the position of Product Support Specialist.
Analytics August 15, 2023
Brazilian Agtech Startup Brings Aerial Application Management Platform to North American Market
Perfect Flight, a developer of an aerial spraying management and traceability platform, is poised to expand its operations in the U.S.
Connectivity March 6, 2023
New Year, New Government and New Paths for Brazilian Agriculture
From greater connectivity to increased sustainability, the future of Brazilian agriculture looks bright, says contributing writer Maurico Netto.
Digital Farming March 10, 2022
How Ag Fintech Is Transforming Brazilian Agribusiness and Its Access to Rural Credit
The next great revolution in Brazilian ag will be access to rural credit, says contributing writer Mauricio Netto. Here's a look at three startups that are leading the way.
Market Intelligence December 21, 2021
Exploring New Paths for Carbon Credits in Brazilian Agribusiness
Learn how startup Luve Carbon is helping Brazilian agribusinesses become even more sustainable and competitive with carbon credits -- a key topic at the upcoming VISION Conference.
Imagery March 24, 2021
How Brazilian Farmers Are Realizing the Potential of Satellite Imagery
Contributing writer Mauricio Nicocelli Netto discusses how he's using the Granular Insights service to help his grower customers achieve better yields.
Digital Farming December 23, 2020
Analyzing Aerial Applications: An Overview of the Perfect Flight Success Story in Brazil
Contributing writer Mauricio Nicocelli Netto highlights a Brazilian ag-tech startup that is making a name for itself in aerial application analysis.
In-Field Technologies December 2, 2019
Seen and Heard at Agritechnica 2019
Contributing writer Mauricio Netto from Brazil experienced everything Agritechnica 2019 in Germany had to offer, including this large-scale concept for drone aerial application from John Deere. John Deere's autonomous concept tractor attracted...
Digital Farming October 7, 2019
Radar AgTech 2019 Examines Brazilian Startups
Radar AgTech 2019 is the largest study of the Brazilian ag innovation ecosystem. This year's study was conducted by Embrapa, SP Ventures, and consulting firm Homo Ludens, with the support of StartAgro, ACE, and the FEI University Center. Radar AgTech...
Digital Farming July 23, 2019
7 French Ag-Tech Startups Take First Steps Toward Brazilian Market
Members of AgriHub recently had the opportunity to meet individuals from Agri NEST startups and Business France to talk about the Brazilian agriculture market. Contributing writer Mauricio Nicocelli Netto (sitting) was on hand to learn...
Drones | UAVs June 10, 2019
HEMAV: Changing the Dynamics of Aerial Imagery in Brazilian Agriculture
In past articles I took the opportunity to introduce new companies that have entered the Brazilian agricultural market. These companies often bring a technology advantage to the sector, resulting in an increase in productivity for our farmers. For example,...
Digital Farming May 9, 2019
A Look at Indigo Ag’s Successful Entry into the Brazilian Market
Every year I attend Brazil's main agribusiness fairs to keep myself up-to-date on the latest agricultural technologies. This year I made a point to visit Indigo Ag, which made its first appearance at fairs in Mato Grosso. [caption id="attachment_62901" align="alignright"...
Digital Farming March 13, 2019
Australia: Agtech, Robots, Cotton, and Good People
Mauricio Nicocelli Netto and his colleagues from IMAmt got a first-hand look at the Swarmbot 5, which started tests this week all over Australia. In the last week of February, me and two colleagues from Brazil's...
Digital Farming November 9, 2018
Paraguay: A Country with Many Opportunities in Precision Agriculture
Editor's note: This article was originally published in November 2018. Paraguay is a country located in South America with a population of 6.8 million people, with much of its territory bordered by Brazil. Many people around the world still associate...
Market Watch October 8, 2018
ConBAP 2018 Highlights Precision Agriculture in Brazil
The Brazilian Congress of Precision Agriculture 2018 (ConBAP 2018) was held October 2-4 in Curitiba, Paraná. Held every two years, ConBAP is considered Brazil's largest ag tech and scientific event. It brings together about 800 participants among researchers, extension...
Digital Farming September 5, 2018
Strider, Syngenta and Trends in Digital Agriculture
I recently attended Strider Day in São Paulo, an event hosted by Brazilian agtech company Strider. The event offered two days (August 30-31) of lectures and debates about the relevance and impact of technology on the agricultural revolution in...
Market Watch July 30, 2018
The Climate FieldView Experience in Brazil
More than 600 participants attended the Climate FieldView Experience in São Paulo, including farmers, consultants, precision agriculture companies, and startups. In 2010, much of my work involved unloading data from 30 machines (e.g., tractors, sprayers, harvesters)...
Drones | UAVs June 4, 2018
DroneShow Highlights UAV Technology in Latin America
More than 50 national and international companies exhibited at DroneShow Latin America in May 2018. Editor's note: The DroneShow Latin America is an annual trade fair hosted by MundoGEO, a media and communications company founded in...
Market Watch May 7, 2018
China’s Canton Fair Sheds Light on Agricultural Technology Opportunities
Maurcio Nicocelli Netto's main purpose of visiting the Canton Fair in China's Guangzhou City was to learn about new agricultural technology and how it might be used in Brazil. Last month I visited China to learn...
Digital Farming April 2, 2018
Digital Agriculture: The Hottest Theme of 2018 in Brazil
The agricultural fair circuit in Brazil has begun and the central theme thus far has been digital agriculture. With an emphasis on education and research, agricultural fairs are creating paths and examples of how farmers can be inserted into...
Top Stories
Data Management April 18, 2024
AI-Driven Climate Insurance: A Provocative Solution to Earth’s Uncertain Future
In-Field Technologies April 17, 2024
AI Precision Spraying Pioneer Greeneye Technology Raises $20M to Scale U.S. Operation
Market Watch April 16, 2024
Ecorobotix’s ARA Crop Sprayer Prepares for Global Impact on Vegetable Production in 2024
Data Management April 16, 2024